Irish language proven to build brands
Marketing using the Irish language has been proven to give firms a competitive edge A recent survey conducted by Amárach with Gaelchultúr revealed that 73% of consumers assumed a product was locally sourced or Irish when Gaeilge was incorporated into its advertising.Moreover, 41% of respondents agreed or strongly agreed that they are more inclined to purchase products or services from companies using the Irish language, and over a quarter (26%) indicated willingness to pay a premium for such products. The survey, encompassing 1,000 individuals, suggests that the use of the Irish language in marketing not only strengthens the perception of...