Step into Marketing
Step into Marketing is an activity-based, self-directed e-learning programme devised by The Marketing Institute of Ireland for Transition Year and Leaving Certificate Applied Students. The programme is taken completely on-line. Students can learn at home or at school or indeed anywhere with access to the web via Internet Explorer. A broadband connection is essential.
The programme exposes students to the exciting world of marketing - the critical factor for business success. Students will learn to analyse and understand their environment, their own buying decisions and the nature of business. The programme has a strong entrepreneurial bias and encourages students to think up their own business ideas. All materials are devised and written at academic levels specifically suited to Irish second-level Transition Year.
Why Study Marketing?Marketing is vital to the Irish economy and therefore to the standard of living of everyone who lives here. The marketing skills of professionals, whether they are working in or managing business enterprises, enables Irish firms to survive against intense competition both at home and overseas.
In the course of the Step into Marketing programme, students add to their knowledge of the business world in which they must live, work and develop a career. The challenge of developing personal skills in areas such as communications, presentation, team work, analysis, project management and learning will be their greatest reward.
How Step into Marketing Works
Step into Marketing is made up of eight Learning Units, each of which covers a different aspect of Marketing. On successful completion of the programme, each student receives a Step into Marketing Certificate awarded by The Marketing Institute of Ireland.
The Learning Units are as follows:
- Marketing and Customers
- More About Customers
- Managing your Product and Services
- Getting the Price Right
- Getting your Product to the Customer
- Communicating with Customers
- Doing your Market Research
- Personal Selling
Each Learning Unit contains questions and tasks which the student completes in order to consolidate learning and give the student an opportunity to turn Learning into Practice.
Certification
If the student's work is in order and they carry out everything required of them by the programme, The Marketing Institute will be delighted to award the student a Step into Marketing Certificate. Students can use the certificate as evidence of their commitment and achievement when applying for a job or third-level course.
Teachers
A member of the school’s teaching staff acts as supervisor and checks that the students are adhering to the programme requirements. The role of the teacher in the Step into Marketing programme is to supervise and encourage the students, organise the sales presentation and submit the names of those who have successfully completed the programme to The Marketing Institute for certification.
Transition Year teachers and supervisors do not have any particular subject matter expertise in marketing or business, nor do they need to provide any technological or technical support, as these are all catered for within the Step Into Marketing programme.
Registration
The cost per student for
Step into Marketing registration (including certification by the Marketing Institute of Ireland) is €60. Students should organise their registration via the Transition Year supervisor in their school. In order to register, schools should email the
Application Form to
step@mii.ie as soon as possible.
Indvidual applicants who wish to work independently of their schools should also download the
Application Form and email it to
step@mii.ie with their first name, surname and email address.
Usernames and passwords will be returned via email within a few days. Schools and individual applicants will be invoiced at a later date.
Next Steps
If you are a Transition Year teacher and you would like to introduce
Step into Marketing into your school, please e-mail
step@mii.ie.
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