Marketing is a dynamic area of business. Change is constant and it is essential for all marketing practitioners to keep abreast of new developments, in order to benefit their companies and to enhance their own careers. The Marketing Institute facilitates this by offering short courses in various marketing specialisms.
We also
Customise Courses for individual organisations.
Current Courses
SalesWISE Sales Management Programme
SalesWISE is an exciting new programme for SMEs offered under a strategic alliance between FÁS and Dublin Institute of Technology, and supported by The Marketing Institute. If you believe your business should be improving its sales revenues, then you need to look carefully at this programme for your sales leaders and senior sales staff. Delivered over eight months and involving personal coaching support, the programme is designed to improve the participant's professional performance, in addition to delivering measurable increases in sales revenues.
Integrated Email & Mobile Marketing
The Marketing Institute of Ireland is offering a half day workshop - delivered by Don Farrell specifically about Integrated Email & Mobile Marketing.
Date: Tuesday 9th March 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18.
Delegate Fee: €250.00 - Members, €300.00 Non Members
10% Discount applies to groups of 3 or more.
Delivered By: Don Farrell
Contact: Ailish on 01 2952355 or email ailish@mii.ie
Planning and Creating Email Campaigns - What to do / not to do
List Building & Management
Creative & Design -The good, the bad and the really bad
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Social Marketing & "Traditional" e-Marketing that Boost Results
Date:: Thursday 11th & Friday 12th March 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Duration: Two days:
Delegate Fee: Members, €650.00 Non Members €890.00
Aim: To develop your e-Marketing strategy, give you online tactics to boost your organisation’s results, and ultimately, to help you use eMarketing to create sustainable competitive advantage.
Target Group: Marketing Executives, Non-marketing professionals involved in or interested in e-Marketing (including sales, business development and web designers). No prior knowledge required. .
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Brand Management Executive Training
Date:: Tuesday 30th March 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Duration: One Day:
Delegate Fee: Members, €450.00 Non Members €650.00
Aim: The focus of this intensive one day workshop is on the effective management of brands in order to enhance shareholder value. The purpose of the workshop is to provide an in-depth understanding of brand management strategies and their application. The content is thus organized around the brand management decisions that must be made to build, measure, and manage brand equity. It includes an analysis of the critical issues from an executive perspective. The workshop therefore covers not only the principles and frameworks involved, but especially the application aspects in relation to the executive’s own brand.
Target Group: Brand managers or brand executives who have responsibility for aspects of brand management and who already have a basic qualification in marketing
Career Detection: How to Find Your Career in a Recession
Date: Wednesday 28th April (full-day) and Wednesday 19th May (half-day)
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delivered by: Brian McIvor
Duration: One full day with follow-up half-day
Delegate Fee: Members, €595.00 Non Members €650.00 (fee inclusive of follow up session)
Aim: Understand what drives your career choices. This workshop is designed to help you get back to work and to get your career firmly on track -even in recessionary times.
Target Group: Those of you who through current circumstances have found you are now looking to get back into the job market. Or possibly you have been thinking of a career/lifestyle change. If so then it is highly reccommended you attend this workshop.
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Make Your Marketing Work For You!
Date:: Thursday 6th. May 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delivered by: Miriam McDonald
Duration: One half Day:
Delegate Fee: Members, €250.00 Non Members €300.00
Aim: Learn how to generate clear and concise communications, focused on your target audience and addressing their main concerns.
Target Group: Those working in marketing communications and who wish to improve their ability to communicate effectively with customers, external agencies and internally across their organisation.
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Managing Your Health For Effective Performance
Date: Tuesday 11th May 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delegate Fee: 200.00 Members, 250.00 Non-Members 10% Discount applies to groups of 3+
Delivered by: Miriam McDonald
Aim:
Managing your Health for Effective Performance
The Marketing Institute is pleased to offer members and their teams the opportunity to avail of an introductory half day programme on managing your health for performance. This half day programme, designed for those in management and middle management positions, covers the areas of stress, its impact on health and managing performance through nutrition, exercise and relaxation. Its specific aim is to support and improve day to day work performance.
Target Group: Those involved in projects or day to day operations which are placing major demands on energy, resources and time and where continued performance is required.
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The Negotiation Advantage Skills Workshop
Date:: Tuesday 18th May 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delivered by: Brendan Flanagan
Duration: One half Day:
Delegate Fee: Members, €250.00 Non Members €300.00
Aim: Sharpen your negotiation skills and learn to negotiate with effectively and with confidence.
Target Group: Marketers who want to learn how to negotiate more effectively and to improve their performance over how they currently negotiate.
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