Marketing is a dynamic area of business. Change is constant and it is essential for all marketing practitioners to keep abreast of new developments, in order to benefit their companies and to enhance their own careers. The Marketing Institute facilitates this by offering short courses in various marketing specialisms.
We also Customise Courses for individual organisations.
Current Courses:
eMarketing and The Social Media Revolution
Date:: Thursday 16th & Friday 17th September 2010
Venue: The Marketing Institute of Ireland ,South County Business Park, Leopardstown, Dublin 18
Delegate Fee: Members, €650.00 Non Members €890.00
(10% Discount applies to groups of three or more)
Duration: 2 Full Days
Contact: Ailish on 01 2952355 or email
ailish@mii.ie
Aim: To develop your e-Marketing strategy, give you online tactics to boost your organisation's results and ultimately, to help you use e-Marketing to create sustainable competitive advantage.
Target Group: Marketing Executives, Non-marketing professionals involved in or interested in e-Marketing (including sales, business development and web designers). No prior knowledge required.
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High Impact Marketing
Dates and Times:
1. Strategy Workshop: Wed. 22nd Sept. 2010
2. Marketing Workshop: Wed. 29th Sept. 2010
3. Ideas Workshop: Wed. 6th Oct. 2010
4. Sales Workshop: Wed. 13th Oct. 2010
5. Action Plan Presentations: Wed. 20 Oct. 2010
The course runs from 9:30am to 5:30pm on each day.
Venue: The Marketing Institute of Ireland, South County Business Park,
Leopardstown, Dublin 18
Delivered by: Please select link Read More for information on course tutors.
Duration: Five Day's
Delegate Fee: Members, €1,295.00 Non Members €1,495.00
Contact: Ailish on 01 2952355 or email
ailish@mii.ie
Aim: High Impact Marketing is a new initiative from the Marketing Institute of Ireland that aims to give you the practical assistance you need to respond and get results in the short term, in a way which enhances your brand and your longer-term positioning.
This programme will challenge you and guide to you a focused marketing plan.
It will help you and your business gain quick advantages in the following areas:
1. Strategy: How to select the optimal approach.
2. Marketing: How to ensure that your brand stands out from the crowd.
3. Ideas: How to create breakthrough ideas and implement them quickly.
4. Sales: How to connect your marketing and your sales activities.
5. Action: How to bring the plan together and gain commitment to it.
Target Group: S M E's , Those working in a marketing environment who are looking for guidance to acheiving long term and practical results.
Contact: Ailish Hollingsworth on +353 1 2952355 or email
ailish@mii.ie
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Perfecting Your Presentation Skills
Date: Friday 24th September 2010
Venue: The Marketing Institute of Ireland, South County Business Park,
Leopardstown, Dublin 18
Delivered by: Catherine Moonan
Duration: One Half-Day
Fee: Members, €250.00 Non Members €300.00
(10% discount applies to groups of three or more)
Contact: Ailish on 01 2952355 or email
ailish@mii.ie
Aim: Participation in this workshop should provide you with the essential skills necessary to deliver not just an Average presentation but an "Excellent" one.
Target Group: Anyone who finds they are in a position of "Making that all important Pitch" Those who have to speak in public or deliver a stategy plan to small or large groups of people. This workshop will provide you with the skils to overcome nerves and therefore nuture the confidence within.
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Email Newsletters - Best Practice for Best Results
Date: Tuesday 28th September 2010 (half-day workshop).
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delegate Fee: €250.- Members, €300 -Non Members
(10% Discount to groups of three or more)
Duration: One half day
Delivered by: Denise Cox
Contact: Ailish on 01 2952355 or email
ailish@mii.ie
Aim: The Marketing Institute of Ireland are delighted to be able to offer once again this half day workshop - delivered by Denise Cox, specifically about email newsletters.
If you’re interested in how to use email newsletters effectively in both your acquisition and retention programmes in your business, then this is just the workshop for you.
Target Group: Are you publishing an email newsletter - or thinking about it? Do you know how to use this powerful communication tool for both retention and acquisition? Do you know how to stand out in the inbox and get opened? Attendees to this half day workshop will learn strategies for building a successful newsletter programme, along with a number of great and easy to implement take-aways.
Brand Management Executive Workshop
Date: Friday 8th October 2010
Venue: The Marketing Institute of Ireland, South County Business Park,
Leopardstown, Dublin 18
Delivered by: Dr. Susan Whelan PhD
Duration: One Full Day
Delegate Fee: Members, €450.00 Non Members €650.00
(10% Discount applies to groups of three or more)
Contact: Ailish on 01 2952355 or email
ailish@mii.ie
Aim: The focus of this intensive one day workshop is on the effective management of brands in order to enhance shareholder value. The purpose of the workshop is to provide an in-depth understanding of brand management strategies and their application. The content is thus organized around the brand management decisions that must be made to build, measure, and manage brand equity. It includes an analysis of the critical issues from an executive perspective. The workshop therefore covers not only the principles and frameworks involved, but especially the application aspects in relation to the executive’s own brand.
Target Group: Brand managers or brand executives who have responsibility for aspects of brand management and who already have a basic qualification in marketing.
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Communicating On A Budget
Date: To be confirmed (half-day workshop).
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delegate Fee: €250.- Members, €300 -Non Members
(10% Discount to groups of three or more)
Duration: One half day
Delivered by: Miriam McDonald
Contact: Ailish on 01 2952355 or email
ailish@mii.ie
Aim: To assist those with limited budgets to understand how to use direct marketing and e-marketing tools to reach customers.
Target Group: SME's and those who are working in marketing departments, who do not have a formal
marketing education.
Effective Management of Brand Portfolios - Executive Workshop
Date: Friday 5th November 2010
Venue: The Marketing Institute of Ireland, South County Business Park,
Leopardstown, Dublin 18
Delivered by: Dr. Susan Whelan PhD
Duration: One Full Day
Delegate Fee: Members, €450.00 Non Members €650.00
(10% Discount applies to groups of three or more)
Contact: Ailish on 01 2952355 or email
ailish@mii.ie
Aim:
The focus of this intensive one day workshop is on the effective management of brand portfolios. The purpose of the workshop is to provide an in-depth understanding of portfolio management strategies and their application. The content is thus organized around the brand management decisions that must be made to successfully manage a brand portfolio, both from a corporate brand perspective and a sub brand perspective. It includes an analysis of these critical issues from the individual participant brand perspective. The workshop thus covers not only the principles and frameworks involved in such decisions, but importantly a focus on the application of these ideas to the executive’s own brand.
Target Group: Brand managers or brand executives who have responsibility for aspects of brand portfolio management and who already have a basic qualification in marketing.
Read more...
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