Date of course: Thursday 11th & Friday 12th November 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Duration: Two days:
Delegate Fee: Members, 650.00 Non Members 890.00
(10% discount applies to groups of 3+)
Aims: To boost results, build sustainable competitive advantage & to make you a world class online marketer by helping you to:
• Exploit the social media opportunity & understand its limitations
• Use the next generation of social media and online branding
• Develop your e-Marketing strategy
• Understand the advantages and disadvantages of all online tactical tools
• Write the perfect eMarketing Plan . .
Course Outline:
• Why Social Media/Web 2.0 is the ‘biggest change since the industrial revolution’
• What is Social Media & how does it work (e.g. Ladder Of Engagement)?
• The Dos & Don’ts of social media & online strategy
• How to develop credibility before raising visibility
• How to satisfy visitors online & avoid costly errors
• How to convert more visitors to customers & boost revenues immediately
• How to convert more customers into lifetime customers & boost profits
• How to stop losing customers (beat the customer service time bomb)
• How to exploit eTools (SEO; SEM/PPC; • Banner Ads & i-TV ads & Video;
Viral Marketing & Online PR; Social Media (incl. Blogs, Youtube; Linkedin;
Facebook & Twitter; Opt-In eMail/SMS; Links, Web Rings & Affiliate Networks;
Widgets & Atomisation; Offline Integration)
• How to write the perfect eMarketing plan (including social media strategy)
• How to control your eMarketing & measure value
• How to optimise your spend i.e. maximise return
• How to use Creative Thinking Techniques to add value & solve problems
Recent delegate feedback:
"This course has given me increased confidence in a fast moving area - we are all learning together and the 2 days have helped me clear away the idea that the area is a 'Black art'."
“The course made me put myself in my customers shoes which is what I should do every day. I went from unsure about how I would cope through the two days to feeling more confident to enthusiasm to do better! Loved it .....Thanks a million"
“A very informative and enjoyable course which has changed my whole thinking on e-Marketing.”
Seminar Leader: Best selling marketing author (including eMarketing eXcellence eMarketing eXcellence), creator of SOSTAC ® Planning & Social Marketing consultant PR Smith works with blue chips and small to medium sized organisations around the world developing best practice online marketing that boosts results. He also recently launched, his personal passion, a Social Media/Web 2.0 user generated site to support his campaign to get sportsmanship back on the agenda of kids, coaches and commentators –see Great Moments Of Sportsmanship.
What they say about PR Smith
“loved it”
“brilliant”
“inspirational”
“extraordinary”
“uncomplicated”
“thought provoking”
“incredibly valuable”
“a fantastic speaker “
“increased my confidence”
“unique, humorous and creative”
“changed my whole way of thinking”
“exceptional ability to communicate”
“looking forward to recommending to colleagues”
“fantastically thought provoking and extremely actionable”
“a unique, humorous and creative way of looking at business“
“by far one of the better courses I have attended in a long long time.”
“an extraordinary guy… his crystal clear marketing guidance helped us to grow from zero to €2b market capitalisation in 8 years.”
Click ‘What Clients say about PR Smith’ to see the full quotes.
Or See Paul’s LinkedIn Profile
Book Now
Book now as there are a limited number of seats available.
Download the booking form ... and send along with payment to The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Payment by cheque is made payable to The Marketing Institute of Ireland or phone Ailish on +353-1-2952355 with your credit card details.
Or Get More Information
For information about the course: Contact Ailish on +353-1-2952355 or email
ailish@mii.ie
