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March 3rd 2010, Royal Hospital Kilmainham, Dublin

Did you know there’s a market that doubles every 6 years and will constitute one fifth of the world’s population by 2050? This market holds the bulk of the country's wealth, spends more that any other group, and its consumption has risen 3 times faster than any other demographic.

And yet… only 10% of marketing campaigns target that market!

Who are they? They are the baby boomers, the 50+ market, the silver market!

The Marketing Institute of Ireland is partnering with The Business of Ageing conference to help put Irish marketing people in the picture about the enormous untapped potential of this key market segment. This is a one day conference with leading specialists, policymakers and experts on business opportunities in the ageing world. The implications of the dramatic changes taking place in the world’s population will be addressed and analysed, and speakers will look at how businesses can effectively respond.

Full details of the programme are available at www.businessofageing.com

Register Online

For €125 you will attend a full day conference at the Royal Hospital Kilmainham where you will receive expert briefings, gather insights from business owners and learn for yourself what part of the silver market will play in

your future success.

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