Building buzz through blogging, microblogging and podcasting
18 Spetember 2008 : 9.30am to 1pm
Fees for Members : €145.00, Non Member: €210.00
Book by downloading a booking form and fax completed form to Cecilia fax: 01 2952453.
The Marketing Institute, IIA and ICAN present a half day course on new media tools, this
workshop on how to use social media to build the visibility and reputation of your business online.
So you’ve heard about blogs, podcasts, twitter or Jaiku but are you wondering how you can connect these to your marketing and communications strategy?
Are you unsure how to develop a business blog or podcast that truly engages and creates a community of brand ambassadors with your customers, clients and prospects?
Or perhaps you have a business blog and want to make sure that it can support you in lead generation and client attraction?
These are some of the questions we will be covering in this workshop where we will explore social media platforms of blogging and podcasting to build your brand online. We will explore how best to plan to deliver your business strategy and cover resources and tips to get you started with your own business blog and podcast.
The workshop is particularly relevant for marketing, customer service, sales or PR professionals who want to discover how to integrate social media platforms of blogging, micro blogging and podcasting into their marketing and communications strategy.
In this workshop you will discover:
How business blogging, micro blogging & podcasting can support your business strategy Best practice case studies from Ireland and across the globe
How to integrate blogging, micro blogging and podcasting into your marketing and communications programme
Guidance on compelling content creation
Tools and resources to start your own blog, micro blog or podcast
Tips to developing your blog comment policy and your blogger outreach policy
How to build a business case for your blog or podcast
Tips to promote and market your blog and podcast and creating a community around your blog and podcast.
Venue: The Institute of Public Administration (IPA), 57-61 Lansdowne Road, Ballsbridge, Dublin 4. (Places in the IPA car park are on a first come, first serve basis. There is on-street, metered parking in the area also. Alternatively, the IPA is adjacent to the Lansdown Road DART station - exit the station onto Lansdowne Road, turn left and the IPA is 10 metres further on the left).
Speaker: Ms Krishna De (Brand Engagement Strategist) Oneocean Ltd
Krishna De is an award winning brand engagement strategist. She guides, mentors and coaches executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands and the personal brand of leaders using traditional and social media platforms.
Cancellations must be submitted in writing by mail, fax or e-mail to The Marketing Institute (cecilia@mii.ie) it is our policy to charge full price for all cancellations made within 24 hours of the event and for all no-shows.
