Date: Tuesday 9th. March 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18.
Delegate Fee: 250.00 - Members, 300.00 Non Members
10% Discount applies to groups of 3 or more.
Planning and Creating Email Campaigns - What to do / not to do
List Building & Management
Creative & Design -The good, the bad and the really bad
Questions & Answers
Technical issues
What is a HTML email - how does it work
Email Clients and how they impact email marketing
Image downloading & alt tags
Delivery issues - spam filters & firewalls
Why you should design your email without images in mind
Questions & Answers
Campaign Planning & Management
Creating a 6 month plan
How to get people to open your email - subject lines & timing
Testing & measurement (incl. Split Testing)
Data Protection & best practice
Questions & Answers
Moving up the email marketing food chain
How to use Email Marketing to improve your SEO
Integrate your emails with Google Analytics
How to grow your list
Social / Business Networking Integration
Questions & Answers
Introduction to Mobile Marketing
What is mobile Marketing / What is it not
Why you should go mobile
Adding mobile into your marketing mix
Planning an effective mobile campaign
Shortcodes & Keywords
Questions & Answers
How to Combine email and mobile marketing
Practicle Examples and how it works
How to successfully combine the mediums
The benefits
Questions & Answers
Don Farrell (B.Sc. HONS – MMII)
Don is Managing Director of Circulator – one of Ireland’s leading email & mobile marketing company. Before setting up Circulator, Don worked as an independent consultant for some of the world’s biggest companies and has helped a wide range of large corporate and government clients communicate more effectively. Don provides focused online marketing consultancy to some of Ireland and the Uk’s largest companies. In 2008, Don won the New Market Entry Award at the Irish Marketing Institute’s All Ireland Marketing Awards.
For further information and to register, contact Ailish Hollingsworth
ailish@mii.ie or phone me on 01 2952355.
Download Booking Form: and send along with payment to The Marketing Institute South Business Park, Leopardstown, Dublin 18.
