Marketing Institute Releases RSS Feed

Consumer Market Monitor Q2 2010 Released - First time buyers cash in on property slump

noemail@mii.ie — Wed, 21 Jul 2010 05:00:00 GMT

Dublin, Tuesday, 27th July 2010: The Marketing Institute of Ireland (MII) and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q2 results today which show that a mere 7,000 new mortgages were issued in the first quarter of 2010, at a value of €1.22 billion, with first time buyers accounting for almost 55% of the total market in value terms. The monitor, which tracks key indicators of confidence and activity in the Irish consumer market, highlights there has been a 30% decline in mortgages compared to the previous quarter (Q4 2009), but property prices are falling by 3.4% nationally, thereby allowing first time buyers to get their foot on the property ladder. Click here to download the full report. You can also visit http://www.mii.ie/cmm/ to view previous editions of the report. Consumer confidence has been recovering slowly for several months with the level in June 2010 (-11%) double that of June 2009 (-23%). This positive trend in consumer...

'High Impact Marketing'- New Training Course

noemail@mii.ie — Wed, 21 Jul 2010 02:45:00 GMT

'High Impact Marketing' is a new five day, high speed, interactive course leading to a Certificate in Marketing Practice from The Marketing Institute of Ireland. Is This You? • Your company is challenged. • Everyone is looking to you for solutions. • You know that price-slashing is not the answer. • You need a focused marketing strategy that creates results as fast as possible. A solution for you! High Impact Marketing is a new initiative from the Marketing Institute of Ireland that aims to give you the practical assistance you need to respond and get results in the short term, in a way which enhances your brand and your longer-term positioning. This programme will challenge you and guide to you a focused marketing plan. It will help you and your business gain quick advantages in the following areas: 1. Strategy: How to select the optimal approach. 2. Marketing: How to ensure that your brand stands out from the...

If there is such a thing as Brand ME - what's Proposition ME?

noemail@mii.ie — Tue, 20 Jul 2010 04:00:00 GMT

This is the fourth in the series of articles developed by Brian McIvor MMII M.A., the leading career specialist. The series has been specifically designed to assist members of the Marketing Institute of Ireland in managing their careers in these challenging times. The second article looks at regaining your confidence after redundancy. In previous articles we have looked at thinking about yourself as Brand ME, about regaining your confidence and focussing on what you really want in your new career. Now it's time to think about that basic marketing question: what's your proposition? You have a number of things to offer a potential employer: (1) Your Transferable skills: The skills that you used to achieve results in your previous work can be recycled into new environments. What you have to do is to put in a lot of work into being specific about them. For example saying on your CV that you have experience in writing advertising copy for national campaigns...

New Digital Marketing School Videos Available

noemail@mii.ie — Tue, 20 Jul 2010 03:00:00 GMT

The latest series of videos has just been released as part of the Marketing Institute of Ireland's partnership with the Digital Marketing School to provide our members access to an online video resource right here on the Institute's website.

Digital Marketing School is presented by Niall O'Driscoll and Andrew Jenkinson the founders of leading Irish digital agency vStream.

Click here to access the new series of videos.

Featured videos this month are listed below. Newly added videos are added to the existing library so please click on 'Menu' and scroll down to the bottom to see the latest additions.

15. Philip McCartney - (Bebo) Meteor & Bebo case Study
16. Mark Conguista - VW Case Study
17. Philip McCartney - (Bebo) Interview
18. Alex Gibson - Travel Marketing & Social Media Case Study
19. Darragh Doyle (Boards.ie) Interview

Videos will be updated monthly.

Setting Your Sights on Success

noemail@mii.ie — Tue, 22 Jun 2010 05:00:00 GMT

This is the third in the series of articles developed by Brian McIvor MMII M.A., the leading career specialist. The series has been specifically designed to assist members of the Marketing Institute of Ireland in managing their careers in these challenging times. The second article looks at regaining your confidence after redundancy.

Setting Your Sights

This month we talk about success.

No professional marketer would place a product without thinking initially about the basic question for the customer: What's in it for me? (WIIFM rides again).

Before looking for new work and new opportunities in a changing marketplace ask yourself: what do you really want? What's in it for you?

What are you looking for?

You will probably answer: A successful marketing career.

But what is that? How do you define success?

Money? Possessions? Profile? Activity? Balanced Lifestyle?

Members can click here to access the full article.

All Ireland Marketing Awards Video Released

noemail@mii.ie — Tue, 22 Jun 2010 04:00:00 GMT

Huge gathering of Irish marketing professionals

Click here to watch the official video from the night.

700 marketing executives and business leaders from all over Ireland gathered at the Burlington Hotel on Thursday 13th May 2010, to hear RTÉ's Bryan Dobson announce the winners of the 2010 All-Ireland Marketing Awards.

The Marketing Institute of Ireland's gala dinner was the culmination of a major programme involving the adjudication of hundreds of entries, and the interviewing of scores of shortlisted finalists by expert judging panels.

Marketing makes the difference in recession

Speaking at the event, guest of honour Micheál Martin TD, Minister for Foreign Affairs, commended the Marketing Institute of Ireland on staging this important initiative at this time. The minister was echoing a call by Institute chief executive Tom Trainor who had called on Irish business leaders to place marketing centre stage in response to challenging economic conditions, as the discipline of finding and exploiting opportunities is the only credible strategy in tough times. The shortlisted finalists were described as exemplars of the power of marketing to make the difference to business performance.

Patrick Kennedy of Paddy Power plc named All-Ireland Marketing Champion 2010

The major award of the evening was announced by Michael Carey FMII, chairman of the board of the Marketing Institute of Ireland. It went to Patrick Kennedy, chief executive of Paddy Power plc, an Irish company which has grown strongly based on bold and innovative marketing.

Download the video www.aimawards.ie

The 2nd World Non-Profit & Social Marketing Conference

noemail@mii.ie — Mon, 21 Jun 2010 05:00:00 GMT

The 2nd World Non-Profit & Social Marketing Conference will take place in Citywest Hotel, Dublin on 11-12 April 2011 which is supported by The Marketing Institute of Ireland.

This is your last chance to obtain the super early bird delegate rates. Register for the conference on or before Wednesday 30th June to take advantage of the super early bird rate and save up to 30% on the conference registration fee. You can register now at:

wsmconference.com/register

Further call for papers announced
All papers submitted in the initial call are currently being reviewed and authors will be contacted soon with further details.

If you've just missed the deadline, fear not, as we can now announce our second call for submissions with a deadline date of Wednesday 1st September 2010. Please note that papers are reviewed on a first come, first served basis, so early submission is advised. One further and final call for papers may be made after 1st September if the required quality of submissions is not achieved. More details here.

Contact the conference office for further details, info@wsmconference.com, +44(0)1323 637719 or visit the website.

New Postgraduate Diploma in Management & Marketing for Non-Business Graduates

noemail@mii.ie — Wed, 02 Jun 2010 03:00:00 GMT

The Marketing Institute is delighted to announce a new Postgraduate Diploma in Management & Marketing for non-business graduates in partnership with DIT. The one-year, part-time Postgraduate Diploma in Management and Marketing is designed for graduates from non-business disciplines who wish to gain a business qualification to advance their career. Starting in September 2010, this new programme provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other disciplines to experience an accelerated business studies programme over one calendar year of part-time studies leading to a Postgraduate Diploma. On successful participation of this programme, there will be an option to complete a Masters for those students who achieve honours level in the post graduate diploma. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. The programme is...

Making an Impact on the Board - Networking Event for Senior Marketers

noemail@mii.ie — Tue, 18 May 2010 09:00:00 GMT

One of our core objectives at the Marketing Institute is to make the voice of marketing heard in boardrooms throughout Ireland. To further this important work, we are delighted to announce an event intended to support Marketing Directors and other senior marketing personnel in winning over their board of directors. Senior marketing people need to know how to make effective presentations to the board of directors, for example, to win support for new strategies or to make the case for marketing investment. We have provided two excellent speakers with extensive experience on both sides of the table, uniquely placed to provide valuable practical guidance on the dos and don'ts of board presentations. Michael Carey is chairman and owner of Jacob Fruitfield Food Group and one of Ireland's foremost entrepreneurs. Niamh Brennan is professor of management at UCD and a leading expert in corporate governance and board matters. Marketing directors and senior managers...

All Ireland Marketing Award Winners Announced

noemail@mii.ie — Fri, 14 May 2010 02:00:00 GMT

700 marketing and business leaders from all over Ireland gathered at the Burlington Hotel last Thursday 13th May, to hear RTÉ’s Bryan Dobson announce the winners of the 2010 All-Ireland Marketing Awards. The Marketing Institute of Ireland’s gala dinner was the culmination of a major programme involving the adjudication of hundreds of entries, and the interviewing of scores of shortlisted finalists by expert judging panels. Marketing makes the difference in recession Speaking at the event, guest of honour Micheál Martin TD, Minister for Foreign Affairs, commended the Marketing Institute of Ireland on staging this important initiative at this time. The minister was echoing a call by Institute chief executive Tom Trainor who had called on Irish business leaders to place marketing centre stage in response to challenging economic conditions, as the discipline of finding and exploiting opportunities is the only credible strategy in tough times. The shortlisted...

Boost in Consumer Confidence Causes House and Car Sales to Increase

noemail@mii.ie — Tue, 27 Apr 2010 05:00:00 GMT

Dublin, Tues, 27th April 2010: The Marketing Institute of Ireland and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q1 results today which show that consumer confidence has doubled in March 2010 compared to March 2009. The monitor, which tracks key indicators of confidence and activity in the Irish consumer market, highlights that in the first three months of the year new car sales have risen by 31% and house sales have increased threefold on the same quarter in 2009. This hike in consumer confidence means Ireland is now back in line with the European average, and although it may still lag the UK by a hefty margin of 31%, the general trend appears to be upwards. Click here to download the full report. The housing market has achieved a surge in sales. In January 2010, a total of 658 second hand residential properties were at sale agreed stage compared with just over 200 in the same month last year, this trend continued through February 2010 with...

Michael Carey receives UCD honour

noemail@mii.ie — Mon, 26 Apr 2010 07:00:00 GMT

Michael Carey, Chairman of the board of the Marketing Institute of Ireland, has been awarded the UCD Smurfit School ‘Alumnus of the Year’ 2010. Influential business leaders from across the globe gathered to honour Michael Carey, Executive Chairman of Jacob Fruitfield Food Group and Aidan Heavey, CEO of Tullow Oil, as UCD Business Alumni of the Year at the inaugural Alumni Awards 2010 fundraising dinner. The awards, which are the highest honour UCD School of Business can bestow on a graduate, recognise alumni that have demonstrated proven leadership skills, notable achievement in business and a significant contribution to the community, whether in Ireland or abroad. The gala dinner event took place at The Four Seasons Hotel on Friday last 23rd April. Listen to Michael Carey on 'The Last Word', Wednesday 28th April Michael Carey began his entrepreneurial life when he acquired Fruitfield Foods in July 2002, just a week short of his 40th birthday. He...

AIM Awards - Event Booked Out

noemail@mii.ie — Sat, 24 Apr 2010 04:00:00 GMT

THIS EVENT IS NOW BOOKED OUT

Our nation’s premier business awards programme, the All-Ireland Marketing Awards, culminates in a glitzy gala dinner on Thursday 13th May at Dublin’s Burlington Hotel.

Tables are being snapped up fast, so this is your last chance to secure your place at the marketing night of the year. You can book your place at www.aimawards.ie

The winners remain a closely guarded secret until the big night, when Bryan Dobson opens the envelopes on stage.

Click below to listen to our latest radio ad, produced in conjunction with Newstalk, one of our award sponsors.

Regaining Your Rightful Confidence, Brian McIvor

noemail@mii.ie — Mon, 19 Apr 2010 05:00:00 GMT

This is the second in the series of articles developed by Brian McIvor MMII M.A., the leading career specialist. The series has been specifically designed to assist members of the Marketing Institute of Ireland in managing their careers in these challenging times. The second article looks at regaining your confidence after redundancy.

'Regaining Your Rightful Confidence'

Last time we looked at Brand Me as your strategy to re-position yourself in the current economy. This month we look at the universal problem of maintaining your self-confidence.

Losing your job or losing a key contract ranks with the great stressors of life such as death or divorce. The first step in the process is recovery from shock and accepting that what has happened, has happened. What makes it difficult is that the gut reaction can be very strong and the natural tendency is to blame everybody and everything in sight. What you experience is a toxic shock, like doing a driving test after a heavy night’s drinking! What you need is a mechanism to recover your equilibrium.

Members can click here to access the full article.

Marketing White Papers Series

noemail@mii.ie — Tue, 06 Apr 2010 10:00:00 GMT

A key element of the Marketing Institute of Ireland’s strategy to advance the practice of marketing on the island of Ireland is to provide knowledge leadership and contribute to debate about important issues of contemporary interest. One way in which it does this is through the publication of a series of white papers which are made available on the Institute’s website. Some of these papers are commissioned by the Institute and others are contributed by marketing professionals and academics on their own initiative. Submissions are welcome from individuals and organisations who believe they have data and ideas that would be of interest to the marketing profession and to a wider business public. Submissions will be reviewed by the Institute and upon acceptance will be uploaded on the Institute website in the standard presentation format. Guidelines for Authors Topics: A wide range of topics can be accommodated as white papers but they are likely to fall broadly under...

Career Advice for Marketers

noemail@mii.ie — Tue, 23 Mar 2010 02:00:00 GMT

The Marketing Institute of Ireland is enhancing its career services to members. Resources and tools are already available to aid members in managing their careers, whether you are a newly qualified graduate, have ten years experience, or you are seeking new opportunities following redundancy. We have recently partnered with Brian McIvor, MMII, M.A., a leading Irish career specialist, to provide a range of content, online resources, and training and coaching opportunities. Brian is an experienced trainer and consultant with over 30 years experience in Ireland, Europe and the US in the area of career and personal development. He is the author of three books and has featured frequently on television, radio and print. He has worked in the USA with best-selling author Richard Nelson Bolles (What Colour is Your Parachute, 10 million copies sold) on his international career and life planning workshops since 1996. In recent years Brian has also presented to MBA Programmes in Europe on...

Marketing Graduates Fast Track

noemail@mii.ie — Mon, 22 Mar 2010 10:00:00 GMT

If you are a marketing graduate from an approved degree programme, you may be eligible to sit The Marketing Institute of Ireland's Graduate Entry Examination. This one-day open book exam admits graduates to Full Membership of the Institute and supplements your academic qualification with recognise professional marketing accreditation. Michael Carey, Chairman of the Board of The Marketing Institute of Ireland says ‘Graduates entering the workforce have got to show practical know-how as well as being academically smart. The Marketing Institute of Ireland case study is one way for new graduates to demonstrate their practical business skills to prospective employers. So this is a key advantage for graduates seeking marketing opportunities in 2010'. Successful candidates are invited to become Graduate Members of the Institute and to use the professional designation MMII (Grad.) . The success rate is very high, as you might expect from top graduates. This case study...

Institute Welcomes Your Country, Your Call

noemail@mii.ie — Wed, 17 Feb 2010 18:00:00 GMT

The Marketing Institute of Ireland has welcomed the launch of Your Country, Your Call... Is leatsa é. This competition is designed to reward transformational ideas for Irish economic prosperity, aiming to find and reward two proposals that could help change the way we do things, allow businesses to grow, employment to be created and prosperity to flourish. The two winning propsals will be awarded with a prize of €100,000 each and both proposals will then be implemented with the support of an independent working group and a development fund of up to €500,000 for each project. Speaking at the launch of the competition at National Gallery of Ireland, President Mary McAleese said We have had to rethink our expectations and assumptions and now as we try to map out a better future, we want to use this decade wisely and well, to secure the well-being of our families, our communities and our country. We need fresh thinking and action to shake off these doldrums...

All Ireland Marketing Awards Closing Date

noemail@mii.ie — Mon, 15 Feb 2010 09:00:00 GMT

The closing date for entries to the All Ireland Marketing Awards is fast approaching with the last day for entry being Thursday, 25 February 2010. These awards are a means to publicly recognize marketing excellence, and are open to firms based anywhere in Ireland. The range of awards encompassed in the programme cover all of the major disciplines of marketing.

Entry is via the online form provided on the dedicated awards website www.aimawards.ie. No extra material can be submitted at the initial entry stage.

Shortlisted finalists are invited to meet with the judging panel to tell them in person about their success.

The finalists in each award category will be announced on Thursday 11th March in the Irish Independent, which is the official media partner of the All Ireland Marketing Awards, and on the awards website.

The winners selected from amongst the finalists will be kept a closely guarded secret and will be announced on stage by RTE's Bryan Dobson at the Gala Awards Ceremony on 13th May 2010 at the Burlington Hotel in Dublin.

Best of luck to all!

Become A Fan on Facebook

noemail@mii.ie — Mon, 01 Feb 2010 05:00:00 GMT

Become a fan of our new group on Facebook . You'll find event updates, new training courses, news and links to job vacancies and you can network with other marketing professionals. You can also follow The Marketing Institute on Twitter and members can join our professional networking group on LinkedIn