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Grand Prix Awards Quarter Four 2011

noemail@mii.ie — Thu, 19 Jan 2012 04:00:00 GMT

The Independent Digital Grand Prix Awards were set up to recognise brand/marketing managers and the innovation, creativity and effectiveness of their digital campaigns.

Each quarter 6 campaigns are shortlisted from the numerous campaigns running across Independent Digital.

Industry peers are asked to vote for their favourite campaign, and the campaigns that receive the highest votes receives a prize at the end of each quarter whilst also having the opportunity to go through to the 2011 Grand Prix Final.

Voters are provided with detailed information on the nominated campaigns, such as the creative brief and campaign objectives and the criteria for judging includes the use of new formats, creativity, and how the key brand messages are incorporated into the campaign.

Cast your vote here

The Marketing Institute 50 years the Voice of Marketing

noemail@mii.ie — Wed, 18 Jan 2012 09:00:00 GMT

Established in 1962, the Marketing Institute celebrates its 50 year anniversary this year. Over this time the marketing profession has grown and evolved through times of great economic growth and periods of economic difficulty, but we have remained committed to our mission, to be the voice of marketing for all marketers in Ireland.

One could say that our development as an organisation has been a reflection of the growth of modern Ireland. Now in our fifth decade, we have been there all the way, playing our part in Irish business life, facilitating and supporting the marketing professionals and business leaders who, by focusing on customers and markets, played their part in the creation of what was to become the modern Irish economy. In fact, we are particularly proud of the fact that the man widely regarded as the architect of modern Ireland, Taoiseach Seán Lemass TD, was an ardent supporter of our work, and served as President of the Institute for four years from 1967.

The Marketing Institute has had the representation and promotion of marketing as a key business tool at it’s heart over the last 50 years and looks forward to continuing this vital work through the 21st century.

HIRELAND.IE - New Job Creation Initiative Aims To Encourage 5,000 Employers to Pledge a Job

noemail@mii.ie — Mon, 16 Jan 2012 09:00:00 GMT

New research reveals 1 in 2 SMEs plan to hire one or more new employees this year but another 43% undecided Hireland, a new initiative aimed at encouraging job creation for Ireland’s skilled unemployed was launched earlier today. Through collective entrepreneurialism and positive thinking, Hireland hopes to encourage the creation of 5,000 new job opportunities in the first half of 2012. The Hireland initiative whose launch is being extensively covered by the media was the brainchild of Marketing Institute members. If only we had another marketing person, we could... This project aims to encourage job creation activity, getting businesses to identify how an additional hire will help build revenues and generate profits, and spread some of this positive proactive thinking around the place. It's worth remembering that many of today's big name global businesses were founded during economic downturns. So, it's not THE economy you need to worry about, but rather YOUR economy. ...

Independent.ie Tops the Nokia App Charts

noemail@mii.ie — Mon, 12 Dec 2011 05:00:00 GMT

12th December 2011, Dublin Independent.ie is the highest Irish content app being downloaded on the Nokia store and has beat off stiff competition from many Irish and International apps. In the news category Independent.ie tops the charts and is ahead of well known Irish and International online news publishers such as Irishtimes.com. The Independent.ie app receives a 4 star rating while its nearest competitor in the Irish market the Irishtimes.com app receives a 3 star rating. Reviews of the app feature positive posts from users in the Nokia store: ‘fantastic app’ ‘brilliant’ ‘perfect daily news app’ ‘easily best news app on Nokia’ ‘Best Irish newspaper app for Nokias’ ‘simply brilliant’ ‘one of a few free apps that delivers’ ‘still have Irish Times app installed, but only use this now, excellent interface, regular feed updates, still good response time on a 2 + year old phone, excellent...

Cork agency appoints three new Directors & embarks on national partnerships

noemail@mii.ie — Tue, 06 Dec 2011 09:00:00 GMT

It’s a new era for Cork based marketing agency Hopkins Communications, which recently celebrated 21 years in business with a tranche of growth-orientated strategic developments and new wins that will ensure they remain relevant for another 21 years. Three new Directors have been appointed to the company: Donogh O’ Herlihy, Judy Hopkins and Niamh Sullivan, while a strategic partnership to handle crisis management has been set up with Young Communications (Dublin). This follows a recent partnership with O’Mahony Media in Kerry negotiated in June last. To facilitate the growth in the company, Hopkins Communications also recently moved to impressive new premises at Media House, Crawford Business Park, Crosses Green in Cork city centre, after many successful years on Patrick Street, Cork. The agency is headed up by Mark Hopkins, with Mary Hopkins, its founder, as Chairman. It specialises in all aspects of the marketing mix, handling local and national brands including...

2012 All Ireland Marketing Awards Launched

noemail@mii.ie — Thu, 01 Dec 2011 09:00:00 GMT

The Search Commences for Ireland's Top Marketing Achievers

Nominations are now being sought throughout the island of Ireland for finalists to participate in the 2012 All-Ireland Marketing Awards, the prestigious programme run by the Marketing Institute of Ireland.

These "oscars" for the marketing profession are centred on the strategic value of marketing as a driver of business success, and they will highlight excellence and best practice in all areas of marketing.

Tom Trainor FMII, Chief Executive of the Marketing Institute of Ireland said "In a tough economy, marketing becomes even more essential in protecting revenues and strengthening customer loyalty. These awards are designed to recognise the valuable contribution that marketing professionals are making to protect and grow their businesses in the face of unprecedented challenges."

The comprehensive range of awards within the programme reflect the full range of marketing activities including customer relationship management, international marketing, advertising, PR, sponsorship management and digital marketing. View Award Category List

Entries are submitted online and the closing date for entries is Thursday 9th February 2012.

A panel of expert adjudicators will meet all finalists during March 2011 and select the winners. These will remain a closely-guarded secret until the glitzy Gala Dinner on Thursday 17th May 2012 at The Burlington Hotel, Dublin, when they will be announced on stage by MC Bryan Dobson.

Full details are available at the All Ireland Marketnig Awards website www.aimawards.ie

Irish imagination takes flight

noemail@mii.ie — Mon, 14 Nov 2011 06:00:00 GMT

Normal.dotm 0 0 1 610 3478 Crafts Council of Ireland 28 6 4271 12.0 0 false 18 pt 18 pt 0 0 false false false Irish imagination takes flight with international exhibition of Irish made jewellery at The Loop, Dublin Airport Terminal 2 Crafts Council of Ireland urges consumers to GIVE IRISH CRAFT this Christmas THE CRAFTS COUNCIL OF IRELAND (CCoI) has called on Irish families to switch a portion of their gift spend this Christmas from imports to authentic Irish-made jewellery and other crafted design, a move that could help sustain and grow the 5,700 jobs in this important creative sector. Head of Market Development at the Crafts Council of Ireland, Brian McGee, said Ireland’s 1.4 million households are expected to spend on average €520 on gifts this Christmas, down from last year’s average of €650. (Source: Annual Deloitte Christmas spending survey). “So it is critical that as many of those Euros as possible are spent on...

Video Interview with Daniele Fiandaca about Digital Marketing at National Marketing Conference 2011

noemail@mii.ie — Fri, 11 Nov 2011 06:00:00 GMT

View our video interview with Daniele Fiandaca, Head of Innovation, Cheil UK, who spoke about digital marketing at the 32^nd National Marketing Conference, which took place on Wednesday 9 November with over 200 delegates gathering at The Four Seasons in Dublin.

"Differentiation for Growth" was the theme of this year’s conference and the day featured a wide range of speakers discussing how marketers can devise strategies to assure growth in the current economic climate.

View more video interviews with speakers from the National Marketing Conference on The Marketing Institute's YouTube Channel

view all speaker interviews from the day videos on you tube

Video of National Marketing Conference 2011

noemail@mii.ie — Fri, 11 Nov 2011 05:15:00 GMT

Watch the video from our conference below - giving you a taste of the 32nd National Marketing Conference, which took place on Wednesday 9 November with over 200 delegates gathering at The Four Seasons in Dublin. Differentiation for Growth was the theme of this year’s conference and the day featured a wide range of speakers discussing how marketers can devise strategies to assure growth in the current economic climate. The line-up included both Irish and international speakers including Caroline Taylor of IBM, David Cotter of P&G, Colin Gordon of Glanbia Consumer Foods, David Sneddon of Google, and digital marketing thought leader Daniele Fiandaca. Michael Carey, Chairman of the Board of The Marketing Institute opened the conference, followed by an address by John Perry TD, Minister of State for Small Business. Alex Gibson hosted a lively and thought provoking session between economists Brendan Keenan and Constantin Gurdgiev, which provided a very clear...

UCD Smurfit School and the Marketing Institute of Ireland launches Consumer Market Monitor Q3 2011 results

noemail@mii.ie — Thu, 10 Nov 2011 09:00:00 GMT

Consumer confidence weakening as spending continues to decline Strong progress made in reducing household borrowings UCD Smurfit School and the Marketing Institute of Ireland launches Consumer Market Monitor Q3 2011 results. Key Highlights Consumer confidence weakened in Q3 2011, dropping to -24 in September, a significant drop compared to both the UK and Europe for the same period. Spending by consumers, which accounts for 50% of Irish GNP, continues its downward trend, declining -2.9% in Q1, and -2.4% in Q2, with the official forecast of a decline in real personal consumption of -2.6% for 2011. Household borrowing declined 20% to €128 billion by September 2011. Total lending to private households was -4% lower on a year-to-year basis. Retail spending down -3.1% in Q3, and estimated to finish at an average of - 3.4% for 2011. Continued rise in personal savings, increased in 2011 to 12.9%, topping 2010’s peak of 12.3%. UCD Michael Smurfit Graduate Business School...

Michael Carey named as new Bord Bia Chairman

noemail@mii.ie — Wed, 02 Nov 2011 13:00:00 GMT

The chairman of the board of the Marketing Institute of Ireland, Michael Carey FMII, has been named as the new chairman of An Bord Bia.

Minister for Agriculture, Food and the Marine, Simon Coveney TD, announced the appointment. Welcoming Michael to the chairmanship of An Bord Bia, Minister Coveney said "Mr. Carey will bring considerable experience and knowledge to the agri-food sector at a time when the food industry is playing a pivotal role in the economic recovery of this country".

Michael Carey is one of Ireland’s foremost entrepreneurs, and a career marketer. As executive chairman and majority shareholder of the Jacob Fruitfield Food Group, Michael has created a business with revenues in excess of €100m, and a stable of household name brands. He is a Director of the Consumer Foods Board of Bord Bia, a Director of Traidlinks, the NGO established to promote enterprise in the developing world, a member of the Advisory Board of Smurfit Graduate Business School at UCD, and chairman of the Soul of Haiti Foundation. He is one of Ireland's foremost entrepreneurs and he has held senior positions in a number of multinational food companies including MD of Kelloggs UK & Ireland, Fox’s Biscuits and Evian/Volvic UK & Ireland.

Permanent tsb Billboard

noemail@mii.ie — Fri, 21 Oct 2011 06:00:00 GMT

Independent Digital is delighted to announce the launch of a new and exciting format into the Irish marketplace that is now available across the Home Page of Independent.ie. The new format is called a Billboard and it is positioned underneath the header and above the main content on the Home Page. This is a highly impactful, innovative and engaging format. We are pleased to announce permanent tsb as the first advertiser in the Irish market to run this new and engaging format.

“The new Billboard format on Independent.ie was a perfect fit - apart from being a high impact banner, the proposal included placement on a prominent section of Independent.ie which has always performed well for us in past campaigns.

The campaign results proved that the Interest First 973x200 pixels creative drove 4 times more clicks than a standard format on the same placement. It also drove qualified leads for the bank, with a positive ROI.

The ICAN team is proud to have added this format to a series of innovations and media firsts and the client is very pleased with the campaign results," said Patrick Mc Conville, Head of Media, ICAN.

Independent Digital Grand Prix Quarter Three Voting Open

noemail@mii.ie — Thu, 20 Oct 2011 06:00:00 GMT

The Independent Digital Grand Prix Awards were set up to recognise brand/marketing managers and the innovation, creativity and effectiveness of their digital campaigns. Each quarter 6 campaigns are shortlisted from the numerous campaigns running across Independent Digital. Industry peers are asked to vote for their favourite campaign and the campaigns that receive the highest votes receives a prize at the end of each quarter whilst also having the opportunity to go through to the 2011 Grand Prix Final.

View campaigns and vote http://www.idworks.ie/id-news/grand-prix-awards-quarter-three-2011-vote-597

Accepting Applications for Executive MSc In Marketing

noemail@mii.ie — Tue, 27 Sep 2011 09:00:00 GMT

We are now accepting applications for the Executive MSc in Marketing starting in January 2012 .

The Marketing Institute of Ireland's Executive MSc in Marketing is delivered through our partners at Dublin Institute of Technology. This master's degree has a cutting edge to sharpen only the brightest marketing minds. With just 25 places available each year, we can take only the very best.

To apply, you'll need to have a good business-related degree and at least five years experience.

To discuss your interest, please contact our Programme Manager, Aileen Kennedy, at aileen.kennedy@dit.ie or +353 1 402 7150.

Visit the programme page on the DIT website: Executive MSc in Marketing

Independent Woman

noemail@mii.ie — Mon, 05 Sep 2011 05:00:00 GMT

Want to know what George Clooney is up to? Why Rosie Huntington-Whiteley is the new ‘Body’?Or who is dating who in Hollywood? There’s only one place to find out the very latest celebrity news and gossip.

Welcome to the new Independent Woman app.

Now you can keep up to speed with all the latest on famous people, fashion, beauty, relationship advice, health and fitness, horoscopes and competitions while on the move. And even better it’s free.

Stay in the loop by never missing out. Access is instant and you can share the ‘must read’ stories via Facebook and Twitter.

Independent Digital is delighted to announce the addition of the Independent Woman app to its growing stable. It’s available now from the iTunes store.

Independent Digital group online sales director Eileen Ruddy said: “Since Independentwoman.ie launched last year it has proven very popular with our users and continues to grow from strength to strength. The aim of the app is that our users can now keep up to speed on all that’s happening in the world of fashion, celebrity and beauty, with easy access, wherever they are. Advertisers will also have the ability to target specific sections on the iPhone app. ”

To stay on top of the latest in the world of fashion and beauty news, download the www.independentwoman.ie app to your handset for free from iTunes store

Purse Power; How to Engage & Influence the New Irish Female Consumer, Oct 6th, 2011 - The Mansion House, Dublin 2

noemail@mii.ie — Sun, 04 Sep 2011 01:43:50 GMT

Purse Power; How to Engage & Influence the New Irish Female Consumer, Thursday Oct 6, 2011 - The Mansion House Dublin 2 Irish women are now the main spenders in almost every category of the Irish economy, according to new research, conducted by iReach. Irish women influence 89% of consumer spending and are responsible for 58% of all purchasing decisions; from cars to clothing, from food & drinks & to financial services, from health to lifestyle. In spite of being the super consumer, 41% of Irish women feel misunderstood by marketers, advertisers and brands. This seminar is about who today's Irish female consumer really is, how she really thinks and why she really buys - both online and offline. Participants will walk away with new research, insights and ideas on how to engage and influence the new Irish female consumer in a way that translates into more customers and more sales. For further information visit www.shecommerce.ie or contact Katryna@SheCommerce.ie Tel: 01 6618931. ...

BAI seeks views on advertising food and drink to children

noemail@mii.ie — Tue, 30 Aug 2011 08:00:00 GMT

The Broadcasting Authority of Ireland (BAI) has launched a public consultation on how food and drink should be commercially promoted to children in the broadcast media. The BAI is reviewing the diet and nutrition rules contained in its Children’s Commercial Communications Code. Under the existing code, commercial communications that are of particular interest to children or those broadcast during children’s programmes are required to be responsible in their messaging and portrayal of food and drink to those aged under 18. Commercial communications include advertising, sponsorship and product placement. Launching the public consultation today, the Chairperson of the BAI, Bob Collins, said: “This is a very important review for the BAI and we are casting the net as wide as possible to secure a broad base of views. As well as industry groups, health organisations, groups that represent parents and children, advertisers and broadcasters, we are keen to receive...

Consumer Spending Still in Freefall - Latest Consumer Market Monitor by Marketing Institute and UCD Smurfit School

noemail@mii.ie — Wed, 17 Aug 2011 03:00:00 GMT

Where is recovery to come from? With official estimates forecasting a decline of -2.4% for consumer spending in 2011, UCD Smurfit School and The Marketing Institute of Ireland’s Q2 Consumer Market Monitor indicates a bleak spending outlook. In fact, it is very difficult to see where any recovery can come from in view of the fact that the number of people in employment is continuing to fall and disposable incomes are being eroded by price increases and additional taxes. To download the full report visit www.mii.ie/cmm This finding differs from other institutions, as Professor of Marketing at UCD Smurfit School, Mary Lambkin, explains, “The latest official forecast by the Central Bank is for consumer spending to level off in 2012 at -0.6% with a return to growth of about 1% per annum after that. It would be nice to believe that this is correct but reality suggests a less favourable picture against a continuing downward trend in incomes and employment. In fact, it is very...

Arkadin Partners With Sipcom to Deliver Expanded Unified Communications Capabilities Powered by Microsoft's Lync 2010

noemail@mii.ie — Thu, 04 Aug 2011 10:30:00 GMT

Arkadin's main strengths are their capacity of execution and their project management flexibility, as well as their global worldwide coverage operated by local teams in 27 countries and overall service delivery, said Daniel Allen, CEO of Sipcom. We are excited to collaborate on such a scalable and ambitious project. The last few years have shown a shift in client needs from being product based to experience focused, commented Dominic Cusk, Chief Commercial Officer of Arkadin. Our partnership with Sipcom plays to this trend, helping us to achieve our promise of delivering the best possible collaboration experience for our clients. Together with Microsoft's Lync UC solutions, we will accelerate our capacity to deliver UC cloud collaboration services. Microsoft is focused on building a powerful partner ecosystem for hosted unified communications, said Andrew Lund, EMEA Director for Business Services, Operator Channels at Microsoft. We're excited to see Arkadin enriching their...

Postgrad Diploma in Management & Marketing for Non-Business Graduates Accepting Applications Now

noemail@mii.ie — Sun, 31 Jul 2011 07:00:00 GMT

The Marketing Institute Postgraduate Diploma in Management & Marketing for non-business graduates is still accepting applications for September. The one-year, part-time Postgraduate course, delivered in partnership with DIT, is designed for graduates from non-business disciplines who wish to gain a business qualification to advance their career. This challenging programme provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other disciplines to experience an accelerated business studies programme over one calendar year of part-time studies leading to a Postgraduate Diploma. On successful participation of this programme, there will be an option to complete a Masters for those students who achieve honours level in the postgraduate diploma. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. The programme is divided into two broad areas...