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Examinations

Thu, 26 Jan 2012 06:24:11 GMT

EXAMINATION REGULATIONS AND TIMETABLE Examinations take place in May and August each year. Download the 2012 Exam Timetable. Please note that the May 2012 examinations will be run from Tuesday to Friday (inclusive) due to the Bank Holiday on Monday, 7 May. The August 2012 examinations will run as normal from Monday to Thursday (inclusive). All subjects in a stage may be taken in one sitting or divided between two. Students should note that prizes and compensation are available only to those who take all subjects and the project in the same sitting. Students may attempt examinations in any one subject up to six times. Examination centres are listed on the entry form. May and August past examination papers and projects, as well as the Examiner’s Report on each, are available. Past Papers, Reports and Projects. May Examinations Students must register for the examinations and pay the appropriate fee by March 1, 2012. Thereafter a late fee of €35 is imposed. The examination...

Important Dates for Your Diary

Wed, 25 Jan 2012 06:43:25 GMT

Please visit this page regularly to view updated details on dates of exams and deadlines that you need to know. December 14, 2011 Graduation Ceremony Venue The Marketing Institute, Marketing House, South County Business Park, Leopardstown, Dublin 18 Directions........ January 27, 2012 May 2012 Examination Application Forms will be available to download (Please note that students will not be mailed a form automatically) March 1, 2012 May 2011 Examination Registration deadline (late fee of €35 due after this date) April 14/15 & 21/22 Revision Course Venue The Marketing Institute, Marketing House, South County Business Park, Leopardstown, Dublin 18 Directions....... May 8-11, 2012 Examinations Please note examinations will take place from Tuesday to Friday (inclusive) due to the Bank Holiday Monday Venue Wesley House, Leeson Park, Dublin 6 Directions....... June 15, 2012 May Examination Results Mailed June 18, 2012 August 2011 Examination Application Forms will be available to...

Digital Marketing Executive Programme

Tue, 24 Jan 2012 03:57:06 GMT

The Marketing Institute of Ireland’s Digital Marketing Executive Programme is designed to equip participants with the necessary knowledge and skills to develop an effective, long-term digital marketing strategy. The part-time, 13-week programme combines the very best in marketing strategy and digital marketing methodology with practical, real-world application. Participants will interact with leaders from Ireland’s leading Irish online success stories. All the programme contributors have managed large-scale digital marketing projects both in Ireland and abroad, and have real-world responsibility for delivering online revenues. The course also has specialists in key areas such as digital strategy (PR Smith’s SOSTAC® Planning System) and SEM (Praxisnow). The emphasis of the programme is on providing participants with proven frameworks for implementing a digital marketing strategy and overcoming the challenges of implementation in real-life situations....

Membership

Mon, 23 Jan 2012 08:19:27 GMT

JOIN US! If you are not yet a member, we would like to hear from you! Membership is open to anyone with professional responsibilities in any of the marketing disciplines, from market research to sales, and from e-marketing to advertising, or anyone in academia who is teaching or studying any aspect of marketing. If you are unsure whether your experience qualifies you for membership, just give Rose Ellen Kavanagh a call for advice on +353 1 216 0158 or email membership@mii.ie. We look forward to hearing from you soon. Check out the benefits of joining the Marketing Institute How do I become a Member? Full membership of The Marketing Institute may be obtained through one of three routes: The Qualification Route: If you have an approved marketing qualification, AND at least two years of practical work experience in any area of marketing. The Experience Route: If you have five years experience in managing any aspect of marketing. The Exam Route: If you are a marketing graduate, you...

Welcome to The Marketing Institute

Mon, 23 Jan 2012 08:18:18 GMT

These days marketing has one very important brand to build. Marketing.

This task is the raison d’être of the Marketing Institute, a collection of the most senior and most experienced marketing minds in the country. A community of professionals that share the conviction that marketing is fundamental to every successful business model. Together we create opportunities to network, share and learn, and promote excellence. What’s more, we give marketing a voice.

If your role involves responsibility for anything to do with customers or markets, you should be connected. It makes sense. Especially now. Join the Marketing Institute Today

Renew your Membership Today!

Mon, 23 Jan 2012 05:09:33 GMT

How to pay online First you must log in (see help section below if you don't know how to login) Select Member - My Membership from the top navigation menu of the website Click on the Pay Online Now link which is highlighted in yellow (if the link is missing, please contact membership@mii.ie) You are transferred to a payment screen. Enter your credit card or laser card details and click on the Pay Now button. How to pay by phone or fax Phone + 353 1 295 2355 between 9am and 5pm Monday through Friday with your credit card or laser details including card number, expiry, the name on the card, and the security code (last three digits on the back of the card). You can also pay by fax if you wish - Download Faxback Form and fax to +353 1 295 2453. How to pay by cheque, direct debit or EFT Pay by cheque Make your cheque payable to The Marketing Institute of Ireland and post to us. Pay by direct debit Download the direct debit form. Print and post the completed, signed original to us. ...

August 2011 Exam Papers and Reports

Thu, 19 Jan 2012 06:58:53 GMT

AUGUST 2011 EXAM PAPERS Stage 2 Foundation Certificate in Marketing 2.01 Marketing Information Analysis 2 2.02 Marketing Finance 2.03 Regulatory Environment for Marketing 2.04 International Business Stage 3 Diploma in Marketing 3.01 Buyer Behaviour 3.02 Marketing Communications 3.03 Management of Sales 3.04 International Marketing Management & Strategy Stage 4 Graduateship in Marketing 4.01 Services Marketing Management 4.02 B2B Marketing Management 4.03 Marketing Planning & Management 4.04 Logistics Management AUGUST 2011 EXAMINERS' REPORTS Due to the low numbers sitting the August 2011 examinations, we regret that there are no Examiners' Reports available for this Exam Session.

Electronic Newsletter - Marketing Insider

Mon, 19 Dec 2011 11:03:09 GMT

Our electronic newsletter, Marketing Insider, is sent once a month to over 6000 opt-in subscribers and members of the Marketing Institute.

You can advertise in our 468 x 60 banner displayed prominently at the top of our ezine. JPG, static or animated gifs. (Flash is rejected by most email applications.) The absolute maximum file size is 45K. The cost is €600 per month.

Contact Marie Therese Campbell at mtc@mii.ie to book your space.

Marketing Masters - Executive MSc in Marketing

Mon, 19 Dec 2011 06:16:17 GMT

Visit the programme page on the DIT website: MSc Marketing (Executive) The Marketing Institute of Ireland's Marketing Masters is delivered through our partners at Dublin Institute of Technology. Th Executive MSc in Marketing master's degree is the Marketing Institute's premier programme for leading marketing practitioners in Ireland. With just 25 places available each year, we can take only the very best. To apply, you'll need to have a good business-related degree and at least five years experience. PROGRAMME TITLE: MSc in Marketing (Executive) PROGRAMME LENGTH: Two Years, Part-Time LOCATION: DIT Aungier Street, Dublin 2 FOR: The Masters in Marketing is designed for learners with relevant undergraduate academic qualifications and an average of five years relevant industry experience, who wish to accelerate their career. PROGRAMME STRUCTURE: Four semesters of course work, involving the completion of eight core modules plus and the completion...

4.04 Logistics Management

Mon, 05 Dec 2011 11:11:10 GMT

GRADUATESHIP 4.04 LOGISTICS MANAGEMENT - 2011/12 The objective of this course is that, on completion, the student will have the theoretical base and the practical tools to analyse logistics problems and to take logistic management decisions. Achieving this objective is mediated by the following four aims which correlate with the structure of the exam paper. They are to develop: (a) Capability to integrate knowledge of theory and expertise with models on case studies. (b) Knowledge of logistics theory and an appreciation of its implications for management. (c) Understanding of how to formulate models and how to apply them in practical situations. (d) Facility with using various techniques to solve operational problems and provide analysis to assist decision-making. SECTION A: CASE STUDY (40%) Four case studies which will be distributed by the lecturer. One of these will be examined in May, a different one in August. A copy of the case study will be supplied with the examination...

Projects

Mon, 28 Nov 2011 09:44:24 GMT

FOUNDATION CERTIFICATE IN MARKETING, DIPLOMA AND GRADUATESHIP WRITTEN PROJECTS The project is an integral part of the course in all stages of the Graduateship Programme. It is an exercise in investigative study which is designed to give the student an opportunity to put into practice the theory studied in each stage. Interpretation of the brief is part of the project and no assistance in this regard can be given by the Education Staff of the Institute. Project Guidelines The guidelines below will provide details on the background and objectives required for the project together with notes on the Examiner's expectations. Stage 1 Project Guidelines Stage 2 Project Guidelines Stage 3 Project Guidelines Stage 4 Project Guidelines In order to pass a stage the candidate has to pass the project and the same progression and compensation rules apply to projects as to examination subjects. May Examinations All registered students must download a copy of the project...

Register of Qualified Marketers

Fri, 25 Nov 2011 09:34:01 GMT

As the professional body for marketing people throughout Ireland, one of the core objectives of the Institute is to uphold professional standards in Marketing. In order to meet this objective, the Marketing Institute publishes a quarterly Register of Qualified Marketers. What is the Marketing Institute Register of Qualified Marketers? The Marketing Institute maintains a Register of Qualified Marketers that lists the names of full members of the Institute who, in addition to having an approved, degree-level qualification in marketing, have also successfully undertaken the Institute's own Qualified Marketer Exam, and who are granted the right to use the professional designatory letters MMII Grad. or, in the case of Fellows of the Institute, FMII Grad. The Register, which contains the name of each qualified marketer, is publicly available on our website at www.mii.ie/register Download Register Please note that the Register of Qualified Marketers includes only those...

2012 Project Outlines

Thu, 24 Nov 2011 11:26:27 GMT

MAY 2012 PROJECT OUTLINES

SEE ALSO PROJECT GUIDELINES on www.mii.ie/projects

The above project outlines will be available to download from Friday, November 25, 2011 and are due for submission on Thursday, February 23, 2012.

Stage 3 Diploma in Marketing
3.05 Written Project

Stage 4 Graduateship in Marketing
4.05 Written Project

AUGUST 2012 PROJECT OUTLINES

The above project outlines will be available to download from Monday, June 18, 2012 and are due for submission on Wednesday, August 22, 2012.

Stage 3 Diploma in Marketing
3.05 Written Project

Stage 4 Graduateship in Marketing
4.05 Written Project

Board of Directors

Wed, 23 Nov 2011 09:39:18 GMT

Michael Carey FMII Chairman of the Board Michael Carey joined The Marketing Institute of Ireland in 1985 and became a fellow in 2005, the year in which he also won the E&Y Industry Entrepreneur of the Year. He was president of the Institute from 2006 until 2008. Michael has built his career from a solid early foundation in marketing. After graduating from University College Dublin with a B.Comm and a Masters in Marketing, he took up a marketing role with Bachelors. His career has taken him through marketing director roles at C&C and Jacobs, as well as managing director positions in Ireland and the UK at Kelloggs, Fox’s Biscuits and Evian/Volvic. His current role as executive chairman and majority shareholder of Jacob Fruitfield Food Group encompasses responsibility for sales revenues of €100m, over 500 employees and a stable of household name brands. Michael is also a director of the Consumer Foods Board of Bord Bia, and a director of Traidlinks, the NGO which...

2011 Project Outlines

Tue, 22 Nov 2011 04:31:58 GMT

MAY 2011 PROJECT OUTLINES

SEE ALSO PROJECT GUIDELINES on www.mii.ie/projects

The above project outlines will be available to download from Friday, November 26, 2010 and are due for submission on Thursday, February 24, 2011.

Stage 2 Foundation Certificate in Marketing
2.05 Written Project

Stage 3 Diploma in Marketing
3.05 Written Project

Stage 4 Graduateship in Marketing
4.05 Written Project

AUGUST 2011 PROJECT OUTLINES

The above project outlines will be available to download from Monday, June 20, 2011 and are due for submission on Wednesday, August 20, 2011.

Stage 2 Foundation Certificate in Marketing
2.05 Written Project

Stage 3 Diploma in Marketing
3.05 Written Project

Stage 4 Graduateship in Marketing
4.05 Written Project

The Marketing Institute Golf Society

Thu, 17 Nov 2011 09:19:46 GMT

The Marketing Institute Golf Society (MIGS) has been around since Kel Nagle won The Open Championship in 1960, which makes it one of the oldest and most prestigious golf societies in the country. It offers a perfect forum for business professionals to network and build relationships, in a convivial atmosphere. Membership is available to current members of the Institute, who are members / associates of a GUI or ILGU affiliated golf club, or other affiliated clubs worldwide. MIGS is run by members for members and is recognised as a professional networking entity within the Marketing Institute of Ireland. Pat O'Mahony, President of MIGS Sean Murray, Captain of MIGS Main reasons for MIGS success: It has a broad membership base across all business sectors in Ireland. Outings are played on top class courses. MIGS is run by members of the Marketing Institute in tune with members needs. Outings are cost efficient and good value. Recruitment of new members has kept...

Fri, 11 Nov 2011 08:28:43 GMT

green_goddess Caroline Taylor Great to meet Ireland's top marketers yesterday at #11NMC - if you want a copy of the IBM CMO Study, download it here: http://bit.ly/qnOrF1 17 hours ago » MDP_IE MDP Heard at #11NMC about this and it looks like its true, Coke is a winner on Facebook, Twitter – http://USATODAY.com http://usat.ly/vCAtbF 19 hours ago » jonniecahill jonnie cahill @thepersuaders #11nmc @unakelly1 Just for the record. Alex did get his fiver yesterday. Hope you didn't spend it all in one shop ! 10 Nov » redmondoleary redmond o'leary great feedback on the new #CMO report, Caroline's presentation and interest from attendees of National Marketing Conference #11nmc 10 Nov » UnaKelly1 Una Kelly Thanks to all at Marketing Institute for interesting day #11NMC . Challenging times but lots of food for thought. 10 Nov » UnaKelly1 Una Kelly @ @green_goddess : enjoyed your #11NMC...

32nd National Marketing Conference - Twitter Feed

Wed, 09 Nov 2011 02:51:25 GMT

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Wed, 09 Nov 2011 01:36:24 GMT

4.02 B2B Marketing Management

Tue, 18 Oct 2011 05:44:00 GMT

GRADUATESHIP 4.02 B2B MARKETING MANAGEMENT - 2011/12 The objective of this course is that on completion the student will have the knowledge necessary to meet the special challenges and opportunities which confront the marketer who intends to serve the needs of organisations rather than the needs of households. SECTION A (40%) The compulsory question in Section A is worth 40% of the available marks. Each year the Examiner will present a broad topic, which will reflect the subject area that should be covered in Section A of the May and August examinations. THE ACTUAL QUESTION WILL NOT BE GIVEN IN ADVANCE. However, the topic will provide a clear indication of the theme that should be studied for Section A. The idea is to encourage students to ‘read around’ the subject B2B Marketing Management. In the final year of a degree-equivalent professional programme, it is simply not adequate to rely totally on lecture notes. 1. The rapid adoption of the Internet and other electronic...