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AIM Awards 2010

Tue, 09 Mar 2010 10:43:47 GMT

Below is a list of sponsors for the 2010 AIM Awards: An Post www.anpost.ie Bord Gais www.bordgais.ie Enterprise Ireland www.enterprise-ireland.com Foras na Gaeilge www.forasnagaeilge.ie Glanbia www.glanbia.ie Irish Independent www.independent.ie Meteor www.meteor.ie Newstalk www.newstalk.ie Nokia www.nokia.ie O2 www.o2.ie Sony Ericsson www.sonyericsson.com Ulster Bank www.ulsterbank.ie UPC www.upc.ie Vodafone www.vodafone.ie

Certificate in Marketing Skills

Tue, 09 Mar 2010 06:35:36 GMT

This course is designed to meet the needs of those, in retail and services sectors, who may have entered the workforce without qualifications and who have now gained valuable experience. It is intended to equip candidates with an understanding of the importance of selling and marketing, while training them to work in teams and to manage the customer interface. The Certificate in Marketing Skills is a stand-alone qualification which will be awarded on successful completion of the four examinations at the end of one year. HOW DO I KNOW THAT THIS COURSE IS FOR ME? Have you gained some work experience in a supermarket or hotel? Are you interested in a career in Sales and Marketing? Are you willing to work hard? Do you want to be awarded a valuable professional certificate? If you answer yes to any of these questions, then this course is for you. HAVE YOU ONE OF THE FOLLOWING ENTRY REQUIREMENTS? Leaving Certificate standard or equivalent 21 years or over Relevant work experience ...

MANAGING YOUR HEALTH FOR EFFECTIVE PERFORMANCE

Tue, 09 Mar 2010 05:56:10 GMT

Date: Tuesday 11th May 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18 Delegate Fee: 200.00 Members, 250.00 Non-Members 10% Discount applies to groups of 3+ Delivered by: Miriam McDonald INTRODUCTION: Business performance is dependent on well trained, highly qualified and motivated people. Business achievement is driven as much by the personal energy and commitment of managers and staff, as by external factors. Managing this energy and personal performance is critical. The Marketing Institute is pleased to offer members and their teams the opportunity to avail of an introductory half day programme on managing your health for performance. This half day programme, designed for those in management and middle management positions, covers the areas of stress, its impact on health and managing performance through nutrition, exercise and relaxation. Its specific aim is to support and improve day to day work performance....

Make Your Marketing Work For You!

Tue, 09 Mar 2010 05:50:00 GMT

Date: Thursday 6th. May 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Delegate Fee: 250.00 Members, 300.00 Non Members. Duration: One Half Day Delivered By: Miriam McDonald Contact: Ailish Holllingsworth on 01 2952355 or email me on ailish@mii.ie Introduction Effective communications is about understanding your audience, defining your message, articulating it clearly and knowing the desired outcomes. Frequently the focus is on campaign execution, rather than clearly defining the message and desired outcomes at the outset. This can result in repeated interactions with agencies, lack of clarity and a reduced return on campaign investment, Who should attend? The workshop is targeted at those working in marketing communications who wish to improve their ability to communicate effectively with customers, with external agencies and internally across their organisation. It will refresh participants with key...

MII South East Marketing Awards 2010

Tue, 09 Mar 2010 04:02:12 GMT

Finalists for the MII South East Mareketing Awards 2010 are as follows: Hospitality Marketing Waterford Airport The Brandon House Hotel New Ross The Talbot Hotel, Carlow Margaíocht – Marketing as Gaeilge in the Public Sector Leabharlann Loch Gorman Glór Cheatharlach Waterford City Council Marketing Service Provider Passion for Creative Glass Eye Productions Spot On! Small Business Marketing Wexford Bus Summerhill Jewellery Aspect Photography Brand of the Year Sam McCauley’s Utopia Flowers Wexford Creamery Web Marketing Excellence Bui Bolg Theatre Royal KitchenIndex.ie Campaign of the Year Senator Windows Beat 102-103 Three Sixty for the Waterford Stanley Campaign Thanks very much to everyone who entered – if you didn’t make the finalists list this year, please do stick with it and enter again, your entry is very much appreciated and entries definitely improve year on year as the awards programme becomes more established. Register and...

Career Detection: How to find your new career in a recession

Wed, 03 Mar 2010 09:25:45 GMT

Date: Wednesday 28th April 2010 (full day) Follow-up Wednesday 19th May 2010 (half-day) Venue: The Marketing Institute, South County Business Park Leopardstown, Dublin 18 Delivered by: Brian McIvor Duration: One full day with follow-up one half-day Delegate Fee: Member: 495.00, Non Member 650.00 (fee is inclusive of follow up session) Contact: Ailish on +353 1 2952355 or email ailish@mii.ie CAREER DETECTION: How to find your new career in a recession.This workshop is designed to help you get back to work and to get your career back on track - even in recessionary times. OBJECTIVES To introduce you to the tools of career and life planning. CONTENT • What are you looking for in a career? • Careers and life balance • Finding your transferable skills • Networking and information gathering • Jobsearch techniques OUTCOMES By the end of this workshop you will: • Understand what drives your career choices •...

Social Marketing & Traditional e-Marketing that Boost Results

Tue, 02 Mar 2010 02:56:22 GMT

Date of course: Thursday11th & Friday 12th March 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18 Duration: Two days: Delegate Fee: Members, 650.00 Non Members 890.00 Aim: To develop your e-Marketing strategy, give you online tactics to boost your organisation’s results, and ultimately, to help you use eMarketing to create sustainable competitive advantage. Target Group: Marketing Executives, Non-marketing professionals involved in or interested in e-Marketing (including sales, business development and web designers). No prior knowledge required. . Course Outline: • Develop Online Credibility before Raising Visibility • How to recognize which e-volutionary stage your business is in • Why Web 2.0 is the ‘biggest change since the industrial revolution’ (Business Week) • What is Social Media & How does...

The Negotiate Advantage Skills Workshop

Mon, 01 Mar 2010 06:27:44 GMT

Date: Tuesday 18th May 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Delegate Fee: 250.00 Members, 300.00 Non Members. Duration: One Half Day Delivered By: Brendan Flanagan Contact: Ailish Holllingsworth on 01 2952355 or email me on ailish@mii.ie “In business you don’t get what you deserve, you get what you negotiate” In today’s tough business environment Marketers are coming under increased pressure from many sources. Internally negotiating with HR against headcount reductions or with Finance to get a greater share of the organisation’s budget. Externally negotiating with Key Suppliers for better terms or with Customers defending price or service levels or with outsourced Marketing Service Providers to ensure a better deal. The Negotiate Advantage half day workshop will enable Marketers to achieve better outcomes in their negotiations with their key stakeholders Negotiate...

2010 Project Outlines

Wed, 24 Feb 2010 04:31:07 GMT

MAY 2010 PROJECT OUTLINES SEE ALSO PROJECT GUIDELINES on www.mii.ie/projects The above project outlines will be available to download from Friday, November 27, 2009 and are due for submission on Thursday, February 25, 2010. Stage 1 Foundation Certificate in Marketing 1.05 Written Project Stage 2 Foundation Certificate in Marketing 2.05 Written Project Stage 3 Diploma in Marketing 3.05 Written Project Stage 4 Graduateship in Marketing 4.05 Written Project AUGUST 2010 PROJECT OUTLINES The above project outlines will be available to download from Monday, June 21, 2010 and are due for submission on Friday, August 20, 2010. Stage 1 Foundation Certificate in Marketing 1.05 Written Project Stage 2 Foundation Certificate in Marketing 2.05 Written Project Stage 3 Diploma in Marketing 3.05 Written Project Stage 4 Graduateship in Marketing 4.05 Written Project

Examinations

Fri, 12 Feb 2010 10:41:46 GMT

EXAMINATION REGULATIONS AND TIMETABLE Examinations take place in May and August each year. Download the 2010 Exam Timetable. Please note that the examinations will be from Monday to Thursday (inclusive). All subjects in a stage may be taken in one sitting or divided between two. Students should note that prizes and compensation are available only to those who take all subjects and the project in the same sitting. Students may attempt examinations in any one subject up to six times. Examination centres are listed on the entry form. May and August past examination papers and projects, as well as the Examiner’s Report on each, are available. Past Papers, Reports and Projects. May Examinations Students must register for the examinations and pay the appropriate fee by March 2, 2010. Thereafter a late fee of €35 is imposed. The examination fees are: €50 for the first subject/project and €20 for each additional subject/project. May examination fees cannot be...

August 2009 Exam Papers & Examiners Reports

Thu, 11 Feb 2010 10:03:02 GMT

AUGUST 2009 EXAM PAPERS Stage 1 Foundation Certificate in Marketing 1.01 Principles of Marketing 1.02 Economics 1.03 Behavioural Aspects of Marketing 1.04 Marketing Information Analysis 1 Stage 2 Foundation Certificate in Marketing 2.01 Marketing Information Analysis 2 2.02 Marketing Finance 2.03 Regulatory Environment for Marketing 2.04 International Business Stage 3 Diploma in Marketing 3.01 Buyer Behaviour 3.02 Marketing Communications 3.03 Management of Sales and Customer Service 3.04 International Marketing Management & Strategy Stage 4 Graduateship in Marketing 4.01 Services Marketing Management 4.02 B2B Marketing Management 4.03 Marketing Planning & Management 4.04 Logistics Management Certificate in Marketing Skills CIMS-1 Marketing in Practice CIMS-2 Selling Skills CIMS-3 Communication Skills CIMS-4 Management for Marketers AUGUST 2009 EXAMINERS' REPORTS Stage 1 Foundation Certificate in Marketing 1.01 Principles of Marketing (n/a as no student sat...

Graduate Entry Exam

Wed, 10 Feb 2010 06:10:11 GMT

If you are a marketing graduate, you may be eligible to sit The Marketing Institute Graduate Entry Examination, which admits you to Full Membership of the Institute and supplements your academic qualification with recognised professional marketing accreditation. Successful candidates are invited to become Graduate Members of the Institute and to use the professional designation MMII (Grad.) The exam will take place on Thursday 10th June 2010. Eligibility To be eligible to sit the Graduate Entry Exam, you should already hold a degree or postgraduate qualification in marketing or in a business subject that contains a strong component of marketing. You may be required to provide a transcript of your examination results. View the Approved List of Qualifications that will automatically entitle you to sit this exam. If your Marketing Qualification is not included on the list of qualifications, please forward your transcripts by fax to Rose Ellen Kavanagh at +353 1 295 2453, or email...

National Marketing Conference 2009

Wed, 03 Feb 2010 06:28:08 GMT

Vodafone entered the market in 2001, after acquiring Eircell and today the company is Ireland's leading mobile communications operator. Vodafone is at the forefront of innovation and it introduced Ireland’s first 3G Broadband network providing nationwide mobile broadband access. The company continues to lead the market with the introduction of innovative and best in class products and services and has recently entered the fixed line and DSL market. Vodafone www.vodafone.ie The Irish Independent holds the unique and undisputed position as Ireland’s largest and best read daily newspaper. It remains the only truly mass circulation paper in the daily market with sales of 152,204 copies per day and a readership of 555,000. Circulation and readership continues to be very evenly spread geographically, and with its dual compact broadsheet format, it is a newspaper designed for the modern age, marrying authority and...

Important Dates for Your Diary

Tue, 02 Feb 2010 08:58:48 GMT

Please visit this page regularly to view updated details on dates of exams and deadlines that you need to know. December 2, 2009 Graduation Ceremony Venue Fire Restaurant, The Mansion House, Dawson Street, Dublin 2 January 29, 2010 May 2010 Examination Application Forms will be available to download (Please note that students will not be mailed a form automatically) March 2, 2010 May 2010 Examination Registration deadline (late fee of €35 due after this date) April 10/11 & 24/25 Revision Course Venue University College Dublin, Belfield, Dublin 4 May 10-13, 2010 Examinations Venue Wesley House, Leeson Park, Dublin 6 Directions....... June 18, 2010 May Examination Results Mailed June 21, 2010 August 2010 Examination Application Forms will be available to download (Please note that students will not be mailed a form automatically) and Recheck Forms will be available to download July 2, 2010 Recheck Requests due July 23, 2010 August 2010 Examination Registration deadline (late...

Projects

Wed, 27 Jan 2010 09:15:28 GMT

FOUNDATION CERTIFICATE IN MARKETING, DIPLOMA AND GRADUATESHIP WRITTEN PROJECTS The project is an integral part of the course in all stages of the Graduateship Programme. It is an exercise in investigative study which is designed to give the student an opportunity to put into practice the theory studied in each stage. Interpretation of the brief is part of the project and no assistance in this regard can be given by the Education Staff of the Institute. Project Guidelines The guidelines below will provide details on the background and objectives required for the project together with notes on the Examiner's expectations. Stage 1 Project Guidelines Stage 2 Project Guidelines Stage 3 Project Guidelines Stage 4 Project Guidelines In order to pass a stage the candidate has to pass the project and the same progression and compensation rules apply to projects as to examination subjects. May Examinations All registered students must download a copy of the project...

Student Resources

Wed, 27 Jan 2010 08:45:22 GMT

This section is a resource for students studying on the various programmes run by The Marketing Institute.

Past Exam Papers

Important Dates
(Registration and Examination Application Deadlines etc.)

Examination Regulations and Timetable

   Registration

   Project Information and Project Outlines

We are keen to hear your feedback - if there is information that you would like us to add, please let us know at education@mii.ie.

Brand Management Executive Workshop

Wed, 27 Jan 2010 05:08:06 GMT

Date: Tuesday 30th March 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Delegate Fee: 450.00 Members, 650.00 Non Members. Duration: One Day Delivered By: Dr. Susan Whelan Contact: Ailish Holllingsworth on 01 2952355 or email me on ailish@mii.ie WORKSHOP OBJECTIVES AND STRUCTURE: The focus of this intensive one day workshop is on the effective management of brands in order to enhance shareholder value. The purpose of the workshop is to provide an in-depth understanding of brand management strategies and their application. The content is thus organized around the brand management decisions that must be made to build, measure, and manage brand equity. It includes an analysis of the critical issues from an executive perspective. The workshop therefore covers not only the principles and frameworks involved, but especially the application aspects in relation to the executive’s own brand. WHO SHOULD ATTEND?...

1.04 Marketing Information Analysis 1

Mon, 25 Jan 2010 11:38:53 GMT

FOUNDATION CERTIFICATE IN MARKETING 1.04 MARKETING INFORMATION ANALYSIS 1 - 2009/10 The objective of this course is that on completion the student will have a basic understanding of organising, presenting and analysing statistical data with special reference to marketing and thus lay the foundation for Marketing Information Analysis II. 1. Nature and Scope of Marketing Research Definitions of marketing research; marketing research as a decision-making tool; marketing information systems. 2. Key Aspects of the Marketing Research Process Decisions, identifying objectives, identifying information needs, identifying information sources; executive field work; analysing data/ interpreting results. 3. Statistics for Marketing Information Analysis Descriptive Statistics Tables, graphs, charts and diagrams, measures of central tendency - mean, mode, median. Measures of Dispersion Range, mean deviation, standard deviation, quartile deviation, co-efficient of variation. Time Series...

1.03 Behavioural Aspects of Marketing

Mon, 25 Jan 2010 11:38:21 GMT

FOUNDATION CERTIFICATE IN MARKETING 1.03 BEHAVIOURAL ASPECTS OF MARKETING - 2009/10 The objective of this course is that on completion students will be familiar with the fundamental social and individual variables which determine behaviour in the Irish marketplace. 1. The Nature of Behavioural Science The relevance of behavioural science to marketing. Techniques for measuring and collecting data. 2. Research Methodology Natural Science versus Social Science. An examination of the competing scientific principles. The theory and problems in different areas of research. 3. The Nature of Sensation and Perception Product perception, perceptual selection, perceptual organisation, person perception, causal attribution. 4. Learning The nature of learning. Behavioural and cognitive theories. Practical implications for marketing. Forgetting. Stages in the memory process. Information retrieval. 5. Intelligence Nature and current issues in intelligence. 6. Personality The nature of personality...

1.01 Principles of Marketing

Mon, 25 Jan 2010 11:37:47 GMT

FOUNDATION CERTIFICATE IN MARKETING 1.01 PRINCIPLES OF MARKETING - 2009/10 The objectives of this course are that on completion students will fully understand the principles of marketing and their interdependence, and be able to apply their knowledge to real-life situations. 1. Introduction to Marketing Marketing defined; evolution of the marketing concept; consumer and business markets, opportunities and challenges for Irish marketers. 2. Analysing Market Opportunities The marketing environment, marketing information as an essential tool of management, scope of marketing research and marketing information systems, consumer and business buyer behaviour. 3. The Segmentation Process Types of markets, the segmentation process, market segmentation, bases for segmenting consumer and business markets, targeting strategy, positioning for competitive advantage. 4. Product and Service Decisions Introduction to basic product concepts; product attributes; branding, packaging and labelling;...