Marketing Institute Calendar Events RSS Feed

All Ireland Marketing Awards - Closing Date For Entries 9 Feb on 9-Feb-12 7:00 PM

Thu, 09 Feb 2012 19:00:00 GMT

All Ireland Marketing Awards - Closing Date For Entries 9 Feb
Start Date: 9-Feb-12 7:00 PM
End Time: 9-Feb-12 11:45 PM
Location: Burlington Hotel
Event Details:

The aim of The Marketing Institute of Ireland in staging these awards is to promote excellence and best practice in all areas of marketing, and especially highlight the role of marketing in value creation, and its relationship to profit performance.

Closing Date For Entries: Thursday 9th February 2012

FOUR TIPS FOR A GREAT ENTRY!

Follow these tips to maximise your chances of making the shortlist of finalists:

• (1) Present your information clearly and concisely.
• (2) Simple, direct language works best.
• (3) Connect up the three-part storyline:

The Business/Brand Challenge - Your Response -
The Results.
• (4) Marketing is about results! Remember to state these clearly.

enter online http://www.aimawards.ie/enter.asp

Listen to the Newstalk Ad

Important dates

Finalists Announced:
Thursday 1st March 2012

Judging Presentations:
21st March – 30th March 2012

Gala Awards Ceremony:
17th May 2012, Burlington Hotel

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All Ireland Marketing Awards 2012

New Product/New Market Award
Gnó as Gaeilge - (Marketing Through Irish Award)
CRM / Customer Care Award
Brand Campaign Award
Direct Marketing Award
Market Research Award
Marketing Team Award
Sponsorship Management Award
Public Relations Campaign Award
International Marketing Award
Marketing Innovation Award
Integrated Marketing Award
Corporate Social Responsibility Award
Small Business Marketing Award
Digital Marketing Award
Advertising Campaign Award

We would like to thank our Media Partner

___________________________________________________________________________

750 marketing and business leaders from all over Ireland gathered at the Burlington Hotel on Thursday 12th May, to hear the announcement of the winners of the 2011 All Ireland Marketing Awards. The Marketing Institute of Ireland’s gala dinner was the culmination of a major programme involving the adjudication of hundreds of entries, and the interviewing of scores of shortlisted finalists by expert judging panels.

View Photos from the 12th May 2011.

Burlington Hotel

44 Upper Leeson Street

Dublin 4

Cork - Marketing Breakfast - Good Boss; Bad Boss - Marketing Leadership on 21-Feb-12 7:30 AM

Tue, 21 Feb 2012 07:30:00 GMT

Cork - Marketing Breakfast - Good Boss; Bad Boss - Marketing Leadership
Start Date: 21-Feb-12 7:30 AM
End Time: 21-Feb-12 9:00 AM
Location: Clarion Hotel
Speaker: Alf Smiddy

Event Details:

Why should you be there? Alf will offer you an insight into various issues around Marketing Management, Brands and the importance of leadership in Marketing. Alf will outline some of his experiences during the development and introduction of many beer brands to this region and in Ireland, and also brands across other sectors.

The presentation will also cover aspects of Leadership in the Marketing function. Alf will offer his perspective on results and executive decisions relevant to marketing professionals. He will undoubtedly deliver value to people working in marketing and leadership functions.

Join fellow marketers at Cork Marketing Breakfast
on Tuesday 21 February 2012.

This event is designed not only to bring you examples of business success, but to help you build your professional network, bring your business cards!

With the support of The Evening Echo as sponsors we are able to offer Members and students a rate of €10 and non-members a rate of €20.

This event includes refreshments served and you will have opportunities for networking with our presenter and other marketing and business professionals.

If you haven’t attended our events before we promise you a warm welcome. If you would like to see what our events are like you can access videos of previous events here compliments of Onevision Multimedia at One Vision 5

Vincent Scanlon ACMA MMII

Chairman
Cork Branch

Marketing Institute of Ireland

south@mii.ie

twitter @B2BVincent

hashtag #miisouth

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Marketing Institute South Region Event Sponsors

B2B Print

Clarion Hotel Cork

Evening Echo

WSI

Payment for all events organised with The Institute must be made PRIOR to the event. Registration will not be complete until payment has been made.

Clarion Hotel

Lapp's Quay

Cork

Dublin - Marketing Breakfast - Building great global brands from Ireland on 22-Feb-12 7:45 AM

Wed, 22 Feb 2012 07:45:00 GMT

Dublin - Marketing Breakfast - Building great global brands from Ireland
Start Date: 22-Feb-12 7:45 AM
End Time: 22-Feb-12 9:00 AM
Location: Fire Restaurant
Speaker: Maurice Doyle

Event Details:

Speaker Maurice Doyle, Group Marketing Director of William Grant & Sons will discuss - Building great global brands from Ireland.

Maurice joined William Grant & Sons in August 2009 inspired by its ambition to create something truly differentiated in the world of spirits. Among other priorities since he joined have been the acquisition of Tullamore Dew in July 2010 and the international relaunch of what is the second largest Irish Whiskey Brand in the world. The company has a Global Marketing Office in Dublin where the Hendrick’s, Sailor Jerry, Tullamore Dew and Innovations Global Teams are based. The company also has operations in Clonmel and a visitor centre in Tullamore.

Join fellow marketers at The Marketing Breakfast in Fire Restaurant on Wednesday 22 February 2012.

This event is designed not only to bring you examples of business success, but to help you build your professional network, be sure to bring your business cards!

Registration from 7.45am for a networking breakfast, 25 minute talk on topic followed by Q&A, plus information on upcoming MII events and a copy of The Irish Times.

Pay online with (members should login before they register)

Payment for all events organised with The Institute must be made PRIOR to the event.

The Marketing Institute of Ireland regrets that we cannot reimburse registration fees for any cancellation
made within 48 hours of the event (and it is our policy to charge full price for all no-shows).

The Marketing Institute of Ireland would like to thank our Sponsor

Sign up for Something for the Weekend, the new weekly email from The Irish Times featuring exclusive offers, competitions and a sneak preview of what’s coming up in the weekend edition of The Irish Times. click here to sign up

Fire Restaurant

17 Dawson Street

Dublin 2

Dublin - Irish Sponsorship Summit on 23-Feb-12 8:45 AM

Thu, 23 Feb 2012 08:45:00 GMT

Dublin - Irish Sponsorship Summit
Start Date: 23-Feb-12 8:45 AM
End Time: 23-Feb-12 5:30 PM
Location: Croke Park Stadium
Speaker: Line up

Event Details:

“Sponsorship Edge: Essential Learnings for Stand Out Recovery”

The Marketing Institute of Ireland is pleased to partner in the Irish Sponsorship Summit 2012, which takes place on Thursday 23 February 2012 at Croke Park.

This event will explore the challenge of how sponsorship investments can get the edge that is required to stand out and deliver results for all parties. Europe’s best and brightest sponsorship professionals will be on our doorstep to help define the opportunities and insights in sponsorship globally.

The big questions and issues to be addressed on the day through the summit’s theme of “Sponsorship Edge: Essential Learnings for Stand Out Recovery” include:

• How to effectively manage and nurture internal sponsorship buy-in
• How to find & create your own identifiable space on your chosen sponsorship platform
• How to maximise your activation programmes, especially Social Media & Public Relations

If your role as a marketing decision maker requires you to be fully informed on the latest perspectives on sponsorship, you may wish to look closely at this conference.

Members of the Marketing Institute of Ireland may take advantage of a special pricing deal.

Pricing and Registration Information - Not-For-Profit and Group Rate (2 or more): Save €40

Early Bird Pricing to MII Members
After Feb. 3rd Pricing to MII Members
General Early Bird Pricing
After Feb. 3rd General Pricing
Not For Profit & Group Rate for 2 or more - save €40

€355 (+ VAT)
€455 (+ VAT)
€395 (+ VAT)
€495 (+VAT)

Please note that VAT plus standard credit card booking fees of 2.5% apply with each transaction. Register online on www.irishsponsorshipsummit.ie

If you are a member of the Marketing Institute of Ireland and want to register with VIP Code - You must Login to www.mii.ie site as a member - and click http://www.mii.ie/iss/

If you have any questions or would like further information on this years conference, please contact Bruce on:
T: 086 730 7962
E: info@irishsponsorshipsummit.ie
Address: Irish Sponsorship Summit, DMG Business Centre, 12 Camden Row, Dublin 8.

www.irishsponsorshipsummit.ie

In Association with:

The Marketing Institute www.mii.ie

The European Sponsorship Association (ESA) www.sponsorship.org

OnSideSponsorship www.onside.ie

Dublin - eMarketing and The Social Media Revolution on 23-Feb-12 9:00 AM

Thu, 23 Feb 2012 09:00:00 GMT

Dublin - eMarketing and The Social Media Revolution
Start Date: 23-Feb-12 9:00 AM
End Time: 24-Feb-12 5:00 PM
Location: The Marketing Institute of Ireland, Leopardstown, Dublin 18
Speaker: P R. Smith

Event Details:

Aim

To boost results, build sustainable competitive advantage & to make you a world class online marketer by helping you to exploit the social media opportunity & understand its limitations

Use the next generation of social media and online branding
Develop your e-Marketing strategy
Understand the advantages and disadvantages of all online tactical tools
Write the perfect eMarketing Plan

Indicative Content

20 Essentials to establish credibility & trust
15 Tactical tools to increase web site & social media traffic
10 Ways to convert more visitors into customers
5 Ways to convert more customers into lifetime customers
The classic mistakes and pitfalls to avoid online
Best-practice tips, techniques and golden rules

Target Group

Marketing Executives, Non-marketing professionals involved in or interested in e-Marketing (including sales, business development and web designers). No prior knowledge required.

Course Outline

Why Social Media/Web 2.0 is the ‘biggest change since the industrial revolution
What is Social Media & how does it work (e.g. Ladder Of Engagement)
The Dos & Don’ts of social media & online strategy
How to develop credibility before raising visibility
How to satisfy visitors online & avoid costly errors
How to convert more visitors to customers & boost revenues immediately
How to convert more customers into lifetime customers & boost profits
How to stop losing customers (beat the customer service time bomb)
How to exploit eTools (SEO; SEM/PPC; • Banner Ads & i-TV ads & Video;
       Viral Marketing & Online PR; Social Media (incl. Blogs, Youtube; Linkedin;
       Facebook & Twitter; Opt-In eMail/SMS; Links, Web Rings & Affiliate Networks;
       Widgets & Atomisation; Offline Integration)
How to write the perfect eMarketing plan (including social media strategy)
How to control your eMarketing & measure value
How to optimise your spend i.e. maximise return
How to use Creative Thinking Techniques to add value & solve problems

Recent delegate feedback

"This course has given me increased confidence in a fast moving area - we are all learning together and the 2 days have helped me clear away the idea that the area is a 'Black art'."

“The course made me put myself in my customers shoes which is what I should do every day. I went from unsure about how I would cope through the two days to feeling more confident to enthusiasm to do better! Loved it .....Thanks a million"

“A very informative and enjoyable course which has changed my whole thinking on e-Marketing.”

" A fantastic insight into the online world"

"Excellent insight into social media, its power and how to turn it into a productive customer retention tool"

Pay online with (members should login before they register)

Payment for all training courses with the Institute must be made 10 days PRIOR to the commencement of training. Registration will not be complete until payment has been made.

Cancellations
The Marketing Institute of Ireland regrets that we cannot reimburse payments for any cancellation made within 7 days. A cancellation notification must be submitted in writing by mail, fax or e-mail to The Marketing Institute. 14 days prior = 80% refund, 7-14 days prior = 50% refund, no refund thereafter.

Registration opens at 8.45am sharp. The course begins at 9.15am.

The Marketing Institute of Ireland

Leopardstown, Dublin 18

Dublin - Breakfast Event - Age of Change - Tackling what's next?' on 28-Feb-12 7:30 AM

Tue, 28 Feb 2012 07:30:00 GMT

Dublin - Breakfast Event - Age of Change - Tackling ‘what’s next?’
Start Date: 28-Feb-12 7:30 AM
End Time: 28-Feb-12 9:15 AM
Location: The Westbury Hotel
Speaker: Gerard O'Neill, Amarach & Amie Peters, An Post

Event Details:

The Age of Change – Tackling ‘what’s next?’

Get ready for some pearls of wisdom on the future of marketing in Ireland

This one-off event is being brought to you by the Marketing Institute of Ireland together with the An Post Mail Media Unit and Amárach Research, all of whom will provide leading perspectives at this exclusive breakfast.

After a year’s research involving Irish consumers and marketing decision makers, Gerard O’Neill, Chairman of Amárach Research, will present his valuable research findings for the first time.

Amie Peters, Head of Direct Mail - An Post will start by discussing the changes faced by the industry and highlighting the importance of integration and customer loyalty as a route to success.

Gerard O’Neill’s research gems will include:

- Opportunity Shocks! - Opportunities for Growth & Success 2012-2016

- The difference is we’re Irish – Irish vs British consumers

- New ways to connect with customers – the future is a conversation...

The future is moving towards:

· Loyalty: Ireland may not be cash rich but over 90% of the population do have at least one loyalty card in their wallet whether for coffee or hair styles. One in 5 consumers has 5 cards or more.

· Integration: the research revealed that a remarkable 71% of consumers admit they would buy more if they had a catalogue to hand when shopping online.

· Irishness: It also found that a phenomenal 1.3 million Irish adult consumers (38%) are put off by brand advertising not created for and targeted specifically to an Irish audience. That’s over one third of Irish adult consumers who have switched ‘off’ before you air.

You’ll be armed and ready to tap into the estimated €50 billion windfall that will come on stream once consumer confidence is restored in Ireland.

At €15 for MII Members and €25 for non-members, it’s an unmissable opportunity for you and your colleagues to pocket some invaluable insights.

Pay online with (members should login before they register)

Payment for all events organised with The Institute must be made PRIOR to the event.

The Marketing Institute of Ireland regrets that we cannot reimburse registration fees for any cancellation made within 48 hours of the event (and it is our policy to charge full price for all no-shows).

The Westbury Hotel

5 Balfe Street

Dublin 2,

Dublin - Marketing @ Night - Don't give up on Differentiation on 29-Feb-12 6:30 PM

Wed, 29 Feb 2012 18:30:00 GMT

Dublin - Marketing @ Night - Don’t give up on Differentiation
Start Date: 29-Feb-12 6:30 PM
End Time: 29-Feb-12 8:00 PM
Location: Edelman
Speaker: Bronagh Twomey

Event Details:

DON’T GIVE UP ON DIFFERENTIATION - The “No Nonsense Insurance” story
with Bronagh Twomey, Group Head of Marketing, FBD Insurance plc.

The car insurance market had become extremely competitive with numerous players offering very similar propositions. The challenge was how could FBD Insurance differentiate itself within the insurance market to maintain growth and continue to capture market share. To address this challenge the No Nonsense Brand was launched in 2009 and has continued to deliver strong business results ever since. Bronagh shares with us some the practical learnings and insights gained through the journey of developing the No Nonsense brand. She shows no matter what sector your brand plays in, the focus is still the same; don’t give up on differentiation and continuously strive to create an important and meaningful point of difference.

Join fellow marketers at The Marketing @ Night in Edelman, 5th Floor Huguenot House, 37 St Stephen's Green, Dublin 2.

This Marketing Institute of Ireland event is designed not only to bring you examples of business success but to help you meet other business people facing similiar challenges, and build your professional network, be sure to bring your business cards!

* The Main Doors at Edelman close sharply at 6.50pm (please arrive before then).

This series is sponsored by

MARKETING @ NIGHT is a monthly series of evening talks, exploring marketing themes and practices in a range of disciplines and sectors. The series is geared towards marketing professionals involved in strategy, planning, branding, communications, PR, or management. Marketing @ Night also offers a great opportunity to build your personal network in a relaxed atmosphere before the presentation by the guest speaker.

Very limited places , register and pay online to secure you place.

Wine and canapés are served.

View a short video interview with Susan Daly who spoke at a recent Marketing @ Night.

______________________________________________________________________________________

Payment for all events organised with The Institute must be made PRIOR to the event - Pay online with (members should login before they regsiter)

The Marketing Institute of Ireland regrets that we cannot reimburse registration fees for any cancellation made within 48 hours of the event (and it is our policy to charge full price for all no-shows).

Edelman

37 St Stephens Green

Dublin 2

Dublin - Marketing Breakfast - on 14-Mar-12 7:45 AM

Wed, 14 Mar 2012 07:45:00 GMT

Dublin - Marketing Breakfast -
Start Date: 14-Mar-12 7:45 AM
End Time: 14-Mar-12 9:00 AM
Location: Fire Restaurant
Event Details:

Details available shortly!

Join fellow marketers at The Marketing Breakfast in Fire Restaurant on Wednesday 14 March 2012.

This event is designed not only to bring you examples of business success, but to help you build your professional network, be sure to bring your business cards!

Registration from 7.45am for a networking breakfast, 25 minute talk on topic followed by Q&A, plus information on upcoming MII events and a copy of The Irish Times.

If you haven’t attended our events before we promise you a warm welcome. Below Tim Burnell, VP of Corporate Communications at Emirates interviewed by Victor Coleman after the Marketing Breakfast on Wed 25 January 2012.

http://www.youtube.com/watch?v=Djbnxfw5BLI

Pay online with (members should login before they register)

Payment for all events organised with The Institute must be made PRIOR to the event.

The Marketing Institute of Ireland regrets that we cannot reimburse registration fees for any cancellation made within 48 hours of the event (and it is our policy to charge full price for all no-shows).

The Marketing Institute of Ireland would like to thank our Sponsor

Fire Restaurant

17 Dawson Street

Dublin 2

Cork - The Marketing Ball 2012 - Magical Moonlight Ball on 24-Mar-12 7:00 PM

Sat, 24 Mar 2012 19:00:00 GMT

Cork - The Marketing Ball 2012 - Magical Moonlight Ball
Start Date: 24-Mar-12 7:00 PM
End Time: 24-Mar-12 11:45 PM
Location: Silver Springs Moran Hotel, Tivoli, Cork
Speaker: Jenny O’Flynn

Event Details:

The Marketing Institute Ball 2012
Magical Moonlight Ball - Dancing in the moonlight

The Marketing Institute 2012 Magical Moonlight Ball “Dancing in the Moonlight” sponsored by Corona Light will take place on Saturday 24th March 2012 at the Silver Springs Moran Hotel.

This event continues with the glamour and glitz of previous years, with a variety of entertainment and dancing. The Marketing Ball is always a great night for networking with friends, colleagues and fellow professionals. Tickets are now on sale!

Date: Saturday March 24th 2012

Venue: Silver Springs Moran Hotel

Tickets: €75 per person

Drinks Reception: Corona Light and Prosecco Drinks Reception – at 7pm.

Entertainment: The Fabulous Lounge Man will entertain during the Drinks Reception and the main band of the night will be Brass & Co a fantastic Show Band, followed by a DJ.

Gifts/Prizes: The Marketing Ball is famous for its gifts and prizes! Each Couple will receive a Beautiful Irish Gift kindly provided by Kilkenny Group. There’s a Goody Bag Valued at €200, and a Promotional gift from Connect Promotion.

Charity Raffle: The charity raffle is in aid of a very deserving charity The Society of Saint Vincent De Paul, with over 100 prizes to be won.

Dress: Formal / Black Tie

Thank you to our Sponsors, Corona Light, Gouldings, KBC Bank, Kilkenny Group, TCH, B2B Print, B2B Signs, Connect Promotions CAVs Neville Jewellers and Red FM

Main Sponsor

Tickets are available on a first-come, first-served basis and should be booked online payment is by credit / laser. card. Cheques should to be made out to "The Marketing Institute of Ireland" and posted to:
Cecilia McLernon,
Cork Marketing Ball,
The Marketing Institute,
South County Business Park,
Leopardstown,
Dublin 18.

Come and join us for a guaranteed enjoyable night of fun, food, glamour and of course dancing.

Regards

Jenny O’Flynn
Marketing Institute Ball Chairman 2012

south@mii.ie

#ballcork #miisouth

Marketing Institute South Region Event Sponsors

Speaker Accomodation Sponsor
Clarion Hotel Cork

Media Partner

Evening Echo

Calendar of Events Design & Print
B2B Print

Grow Our Membership

If you know someone who you would feel would benefit from membership, please direct them to our website www.mii.ie/join

Silver Springs Moran Hotel

Marketing Institute Calendar Events RSS Feed

All Ireland Marketing Awards - Closing Date For Entries 9 Feb on 9-Feb-12 7:00 PM

Cork - Marketing Breakfast - Good Boss; Bad Boss - Marketing Leadership on 21-Feb-12 7:30 AM

Marketing Institute South Region Event Sponsors

Dublin - Marketing Breakfast - Building great global brands from Ireland on 22-Feb-12 7:45 AM

Dublin - Irish Sponsorship Summit on 23-Feb-12 8:45 AM

Sponsored By:

organised by

Dublin - eMarketing and The Social Media Revolution on 23-Feb-12 9:00 AM

Dublin - Breakfast Event - Age of Change - Tackling what's next?' on 28-Feb-12 7:30 AM

Dublin - Marketing @ Night - Don't give up on Differentiation on 29-Feb-12 6:30 PM

Dublin - Marketing Breakfast - on 14-Mar-12 7:45 AM

Cork - The Marketing Ball 2012 - Magical Moonlight Ball on 24-Mar-12 7:00 PM

Marketing Institute South Region Event Sponsors

Grow Our Membership