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Alex Gibson interviewed some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Awards.

Cecilia McLernon — Mon, 31 May 2010 08:00:00 GMT

In a recent Persuaders Show, Alex Gibson interviewed a selection of the winning entries for the All Marketing Institute of Ireland 2010 AIM Marketing Awards.

Guests were:

Liz Mc Namara from Aviva Healthcare who won the Marketing Team Award.

Pat Mannion, JCDecaux, who won the New Product / New Launch category.

Philip McGauran, Meteor, who won three categories - Market Research, Direct Marketing and Sponsorship Management.

Geoff Lyons, Independent Newspapers, winner of Gnó as Gaeilge (Marketing Through Irish Award)

2010 AIM Marketing Awards.

approx 50 minutes

Thu, 27 May 2010

Podcast 128: AIM Awards Winners Case Studies: Marketing Institute of Ireland

31-May-10 8:00 AM

Consumer Market Monitor - Quarter One 2010

Jenny Bishop — Tue, 27 Apr 2010 10:00:00 GMT

The Marketing Institute of Ireland (MII) and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q1 2010 results, which show that consumer confidence has doubled in March 2010 compared to March 2009. The monitor, which tracks key indicators of confidence and activity in the Irish consumer market, highlights that in the first three months of the year new car sales have risen by 31% and house sales have increased threefold on the same quarter in 2009. This hike in consumer confidence means Ireland is now back in line with the European average, and although it may still lag the UK by a hefty margin of 31%, the general trend appears to be upwards. Click here download the full report.

The monitor, which tracks key indicators of confidence and activity in the Irish consumer market on a quarterly basis shows the housing market has achieved a surge in sales. In January 2010, a total of 658 second hand residential properties were at sale agreed stage compared with just over 200 in the same month last year, this trend continued through February 2010 with twice as many ‘sale agreed’ properties in Dublin year on year.

The Consumer Market Monitor uses quarterly data collected from sources including the Central Statistics Office (CSO), the Central Bank, the European Commission, and various other secondary sources.

The Consumer Market Monitor is published every quarter at www.mii.ie/cmm

27-Apr-10 10:00 AM

Interview with Senator Feargal Quinn

Jenny Bishop — Wed, 31 Mar 2010 09:00:00 GMT

Senator Feargal Quinn is one of the best known names in Irish business. He has been an independent member of Seanad Éireann since 1993. Apart from his involvement with Superquinn, which he founded in 1960, and of which he is today non-executive president, Feargal Quinn has made many other contributions to the business life of Ireland, and to marketing in particular.

He is chairman of EuroCommerce the Brussels-based retail, wholesale and international trade representation to the EU. He also serves on the boards of directors of the US-based Food Marketing Institute, and CIES, the food business forum based in Paris.

Feargal is Adjunct Professor at the National University of Ireland, Galway, and he chaired a steering committee on the reform of a key element in Ireland's education system. He has received three honorary doctorates from Irish educational institutions and a Papal Knighthood.

Author of Crowning the Customer, and exponent of a fundamental customer orientation in business, Feargal is credited with influencing a whole generation of marketers. He is a Fellow of the Marketing Institute of Ireland, and he served as President of the Institute from 1999 to 2002.

The Marketers Chair is broadcast monthly and features an interview with a leading business professional by The Persuaders radio show in partnership with the Marketing Institute of Ireland.

Fridays, 1pm (repeat Tuesdays, 4pm) on Dublin City FM 103.2

31-Mar-10 9:00 AM

Consumer Market Monitor - Quarter Three 2009

Jenny Bishop — Wed, 24 Feb 2010 04:45:00 GMT

The Marketing Institute of Ireland (MII) and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q3 2009, which show that credit card spending is down by 15% compared to this month last year, as consumption returns back to the level it was in 2005. The monitor reveals that consumer expenditure is forecasted to decline 7.6% by year end with another decline of 4% in 2010. Q3 results show Irish consumer is spending 32% less per transaction falling from €66.74 in Q3 2008 to €45.64 in Q3 2009. To download the full report visit www.mii.ie/cmm.

The monitor, which tracks key indicators of confidence and activity in the Irish consumer market on a quarterly basis, shows consumers have reacted cautiously to the ongoing economic problems with plummeting consumer borrowing and curtailing expenditure. According to the monitor, retail sales value, excluding the motor trade, decreased by 10.4% for the year ending August 2009 and by 1.6% compared to the previous month. Volume sales declined less dramatically, 5.2% year on year to August 2009 reflecting that prices have dropped faster than unit sales.

The Consumer Market Monitor uses quarterly data collected from sources including the Central Statistics Office (CSO), the Central Bank, the European Commission, and various other secondary sources.

Download Consumer Market Monitor Quarter Three 2009

The Consumer Market Monitor is published every quarter at www.mii.ie/cmm

24-Feb-10 4:45 AM

Consumer Market Monitor - Quarter Four 2009

Jenny Bishop — Wed, 24 Feb 2010 04:00:00 GMT

The Marketing Institute of Ireland launched the latest quarterly Consumer Market Monitor Q4 in conjunction with the Smurfit Business School at UCD. Amongst the results, the report indicates that cross border shopping has cost the Irish Exchequer an estimated €810 million in 2009, the equivalent of 3.5% of the retail market. The monitor reveals shopping in the North is up 25% since the end of 2008 with 250,000 households in the Republic now doing grocery shopping in the North. Q4 results also show 10% of the Republic’s off-licence business has migrated to the North in 2009. Click here to download the full report.

The monitor, which tracks key indicators of confidence and activity in the consumer market on a quarterly basis, shows the level of confidence in December 2009 was 6% better than in December 2008 and the average level of confidence for the year as a whole was 4% better than 2008. However, research shows that consumers are still cautious with their income and have changed their spending habits. Consumers are buying less (55%), spending more time hunting for value (65%) and trading down or buying cheaper produce (35%).

The Consumer Market Monitor uses quarterly data collected from sources including the Central Statistics Office (CSO), the Central Bank, the European Commission, and various other secondary sources.

Download Consumer Market Monitor Quarter Four 2009

The Consumer Market Monitor is published every quarter at www.mii.ie/cmm

24-Feb-10 4:00 AM

Consumer Market Monitor - Quarter Two 2009

Jenny Bishop — Wed, 24 Feb 2010 04:00:00 GMT

The second Consumer Market Monitor, produced by the Marketing Institute of Ireland (MII) and the UCD Michael Smurfit Graduate Business show the Irish consumer market continued to be in a very weak state in the 2nd quarter of 2009. The monitor shows there has been a steady although modest lift in consumer confidence from April to June, with June showing the highest level in more than twelve months. Although the lift is encouraging, it has yet to feed through into sales as consumer spending in all retail categories continues to decline, with cars and property hit hardest.

The monitor, which tracks key indicators of confidence and activity in the Irish consumer market on a quarterly basis, shows consumers have reacted cautiously to the ongoing economic problems by increasing savings and curtailing expenditure. It reveals consumer spending has fallen by 14% from the final quarter of 2008 to the first quarter of 2009. Meanwhile, personal savings have increased from 3% of disposable income in 2007 to 10% in 2009, which appears to be a precautionary response to the rapidly deteriorating prospects for employment and incomes.

The Consumer Market Monitor uses quarterly data collected from sources including the Central Statistics Office (CSO), the Central Bank, the European Commission, and various other secondary sources.

Download Consumer Market Monitor Quarter Two 2009

The Consumer Market Monitor is published every quarter at www.mii.ie/cmm

24-Feb-10 4:00 AM

Video of Sylvia Rowe at National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch Syliva Rowe's video from the National Marketing Conference 2009

This is an extremely large file (50mb; duration 31 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Sylvia Rowe

Sylvia Rowe is a leading expert in communications and issues management in the food sector. She is adjunct professor at Tufts University and the University of Massachusetts Amherst, and has produced and hosted several television and radio talk shows in the US covering social, political, economic and consumer issues. As president and CEO of the International Food Information Council she helped establish it as a leader in consumer research and communications. She has served on several boards and advisory committees, and is a member of the International Women’s Leadership Forum and the National Press Club. She holds a bachelor’s degree from Wellesley College and a master’s degree from Harvard
University.

23-Feb-10 9:00 AM

Part 1 Martin Thomas Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch the first part of Martin Thomas' presentation at the National Marketing Conference on Wednesday 4 November 2009. The presentation has been broken into two segments due to file size.

This is an extremely large files (63mb; duration 28 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Martin Thomas

Martin Thomas has been a pioneer of integrated brand and communications planning as a specialist marketing discipline. He is a marketing consultant, writer and trainer, with over 20 years of experience within the marketing communications industry. During this time he has managed award-winning advertising media, PR and sponsorship agencies and worked with many of the world's largest corporations. He has advised clients across a range of communications disciplines, including advertising, sponsorship, event marketing, media relations, new media and direct marketing. His first book, Crowd Surfing: Surviving and thriving in the age of consumer empowerment, was published last year.

23-Feb-10 9:00 AM

Part 2 Martin Thomas Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch the second part of Martin Thomas' presentation at the National Marketing Conference on Wednesday 4 November 2009. The presentation has been broken into two segments due to file size.

This is an extremely large file (70mb; duration 25 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Martin Thomas

23-Feb-10 9:00 AM

Video of Dan O'Brien at the National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch the video of Dan O'Brien's presentation at the National Marketing Conference on Wednesday 4 November 2009.

This is an extremely large file (43mb; duration 26 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Dan O'Brien

Dan O’Brien is a senior economist and editor at the Economist Intelligence Unit, the business information arm of The Economist Group. He specialises in European economic and political affairs, at both European Union and national levels, and global trade and investment issues. He regularly addresses conferences and meetings in Europe and further afield, comments for broadcast media such as CNN, BBC and Al-Jazeera, and contributes to publications including the Financial Times, the International Herald Tribune, The Wall Street Journal Europe and The Economist. He was previously employed in the foreign service of the Europe Commission and as an economics lecturer.

23-Feb-10 9:00 AM

Part 1 Mark Hughes Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 08:00:00 GMT

Watch the first part of Mark Hughes' presentation at the National Marketing Conference on Wednesday 4 November 2009.

This is an extremely large file (109mb; duration 41mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Mark Hughes

Mark Hughes grew eBay’s Half.com from zero to eight million customers as its vice-president of marketing in less than three years. He did that by outthinking versus outspending, and his
renaming of Half.com, Oregon was dubbed by Time magazine as "one of the greatest publicity coups" in history. Mark’s marketing background spans from small start-ups to huge brands, and before Half.com, Mark’s career was with PepsiCo's Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite. Mark holds an MBA in marketing and international business from Columbia Business School, and his bestselling book, Buzzmarketing, has received accolades across the world.

23-Feb-10 8:00 AM

Part 2 Mark Hughes Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 08:00:00 GMT

Watch the second part of the video of Mark Hughes from the National Marketing Conference 2009.

This is an extremely large file (69mb; duration 26 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Mark Hughes

23-Feb-10 8:00 AM

Video of Carolan Lennon at the National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 06:00:00 GMT

Watch Carolan Lennon at the Marketing Institute's National Marketing Conference on 4 November 2009

This is an extremely large file (66mb; duration 29 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Carolan Lennon

Carolan Lennon is director of Vodafone’s consumer business in Ireland. She has held various senior roles managing Vodafone's mass-market growth and its brand migration from Eircell to
Vodafone. She has also led Vodafone's brand stretch into the fixed and DSL markets. Carolan brings a unique insight into the Irish consumer's consumption of products and services in the telecoms sector, and is well placed to articulate a view on how new media and social networking will evolve. Carolan holds a degree in information technology and an MBA from Trinity College. She has lectured at university level and has recently been awarded fellowship
of the Marketing Institute of Ireland.

23-Feb-10 6:00 AM

Video of Stephen McIntyre at the National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 06:00:00 GMT

Watch Stephen McIntyre at the Marketing Institute's National Marketing Conference on 4 November 2009.

This is an extremely large file (94mb; duration 38mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Stephen McIntyre

Stephen McIntyre is director of online sales and operations at Google, with responsibility for advertisers across southern and eastern Europe, the Middle East, and Africa (EMEA). This region includes some of Google's fastest-growing markets globally. Stephen began his career in engineering with Nokia and Ericsson in Ireland, the UK, Portugal and Mexico. He has advised mobilephone operators around the world on new product platform rollouts. Stephen has engineering degrees from Trinity College Dublinm and Cornell University, and an MBA from Harvard Business School. He is based at Google's EMEA headquarters in Dublin, the second largest office within the Google network.

23-Feb-10 6:00 AM

Subversive Consumption: Nineteenth Century Irish Immigrants in America

Jenny Bishop — Mon, 01 Feb 2010 04:00:00 GMT

Irish immigrants to America during the second half of the nineteenth century presented significant challenge to the existing Protestant ruling elite. The provenance, religion and behaviour of the arriving Catholic Irish stood in particular opposition to the morality of the Puritan descendents, an ancient enemy of the Irish, who claimed cultural hegemony over the new United States. The result was a contest of wills over the consumption of goods, public and private, religious and secular. This article seeks to chart historically this clash of religion, politics, gender, race and labour. In doing so, it approaches several issues of interest today. It reframes questions about whether consumption can be a subversive political behaviour, and calls into question schemas in cultural theory about the role of the ‘culture industry’. As the Irish eventually came to participate as fully as their ‘oppressors’ in the new market economy and its burgeoning consumer culture, the outcome of the narrative challenges us to rethink whether oppressed groups reach mainstream respectability as a total ‘sellout’ or as the legitimate ends of revolution.

Click here to download the full article.

1-Feb-10 4:00 AM

Those Left Behind: Inequality in Consumer Culture