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South East Marketing Awards Presentation & Buffet

Fri, 12 Mar 2010 19:30:00 GMT

South East Marketing Awards Presentation & Buffet
Start Date: 12-Mar-10 7:30 PM
End Time: 12-Mar-10 9:30 PM
Location: Mount Juliet Hotel
Event Details:

The winners of the MII South East Marketing Awards 2010 will be announced on Friday 12th March at Mount Juliet Hotel, Thomastown (starts 7.30pm).
Buffet Style - with a feast of delicious dishes sourced in the South East Region

Dress Code – smart casual

Come and join us for an evening of celebration and recognition of the best in marketing in the region

Register and payonline

Cost of tickets - €50 per person

Thanks very much to everyone who entered – if you didn’t make the finalists list this year, please do stick with it and enter next year, your entry is very much appreciated.

Finalists for the South East Mareketing Awards 2010 are as follows:

Hospitality Marketing
Waterford Airport
The Brandon House Hotel New Ross
The Talbot Hotel, Carlow

Margaíocht – Marketing as Gaeilge in the Public Sector
Leabharlann Loch Gorman
Glór Cheatharlach
Waterford City Council

Marketing Service Provider
Passion for Creative
Glass Eye Productions
Spot On!

Small Business Marketing
Wexford Bus
Summerhill Jewellery
Aspect Photography

Brand of the Year
Sam McCauley’s
Utopia Flowers
Wexford Creamery

Web Marketing Excellence
Bui Bolg
Theatre Royal
KitchenIndex.ie

Campaign of the Year
Senator Windows
Beat 102-103
Three Sixty for the Waterford Stanley Campaign

This is the third year that we’ve run these awards and the judging panel was very impresssed with the quality of entries this year.

Payment for all events organised with The Institute must be made PRIOR to the event. Registration will not be complete until payment has been made and this means that you will NOT be guaranteed entrance if you have only registered but have not made the payment. The Marketing Institute of Ireland regrets that we cannot reimburse registration fees for any cancellation made within 48 hours of the event.

DoneDeal.ie Sam McCauley’s Waterford Stanley Foras na Gaeilge Caulfield’s Supervalue

Accommodation – Mount Juliet has generously offered the very special rate of €159 BB per room for attendees of the South East Marketing Awards (Rooms situated in the Clubhouse). Reservations can be made directly with Louise on 056 7773010 & just quote the MII SE Marketing Awards to avail of the rate. www.mountjuliet.ie

Tables / Team bookings are for 10 people

Mount Juliet Hotel

Thomastown

Kilkenny

Dublin - Marketing @ Night - Mobile 2.0 How marketers can leverage its power

Wed, 24 Mar 2010 18:30:00 GMT

Dublin - Marketing @ Night - Mobile 2.0 – How marketers can leverage its power
Start Date: 24-Mar-10 6:30 PM
End Time: 24-Mar-10 7:30 PM
Location: Edelman
Speaker: Darragh Ballesty & Conor Mc Kenna

Event Details:

For over 10 years now, the mobile phone has been hyped as the most powerful ‘media channel’ to engage consumers.. It’s a personal device, it’s always on and its central to modern life.

Until recently, this hyperbole about mobile didn’t have much support amongst marketers, but now new evidence of consumer media consumption is pointing to mobile. Consumers are now embracing mobile 2.0

Mobile search, Mobile social networking and engaging mobile apps are causing marketers to revisit the mobile channel as a medium that can deliver results for brands.
So, If consumers are now glued to these mobile devices, how can we include mobile in the mix?

zamano interactive will present the latest marketing developments in mobile 2.0.

Join fellow marketers at The Marketing @ Night in Edelman, 5th Floor, 37 St Stephens' Green, Dublin 2, on Wednesday 24th March 2010.

This Marketing Institute of Ireland event is designed not only to bring you examples of business success, but to help you meet other business people facing similiar challenges, and build your professional network, be sure to bring your business cards!

zamamo plc - is a leading provider of innovative and interactive mobile services directly to consumers and jointly with our business partners. The company was established in 2000 and now serves customers in Ireland, UK, South Africa Spain, Australia and USA. It is headquartered in Dublin’s Digital Hub and is a listed public company on both Dublin & London Stock exchanges. www.zamano.com

Edelman

5th Floor, Huguenot House,

Dublin 2,

Limerick - Business Growth through Focused Marketing

Thu, 25 Mar 2010 14:00:00 GMT

Limerick - Business Growth through Focused Marketing
Start Date: 25-Mar-10 2:00 PM
End Time: 25-Mar-10 4:30 PM
Location: Limerick Institute of Technology
Speaker: Ronan O'Brien

Event Details:

Organised by Limerick Institute of Technology MarketLink and presented in conjunction with the Marketing Institute of Ireland.

To pose questions to speakers in advance and to interact with fellow attendees www.facebook.com/LITMarketLink

Attendees must book their place in advance by contacting MarketLink Co-ordinator: Donncha.hughes@lit.ie | Direct Dial 061 490151

Limerick Institute of Technology

Cork - Strictly Latino Ball

Sat, 27 Mar 2010 19:00:00 GMT

Cork - Strictly Latino Ball
Start Date: 27-Mar-10 7:00 PM
End Time: 27-Mar-10 11:45 PM
Location: Silver Springs Moran Hotel
Event Details:

Sponsored by

For an evening awash with lights and sparkling glamour, featuring the vibrancy of Latin-American music. Commencing at with 7pm the Corona Extra Reception, music by "Manu & His Latino House" starts at 8pm we move to The Regency Suite - for the Commencement of the Ball with Music by "The Aristocrats", covering all Styles of Music, followed by DJ from Disco 2000.

Tickets are again only €100 and include the following:
·        Complimentary Corona Extra Drinks Reception,
·        5 Course Dinner
·        Couples Gift Hand Crafted Gift value €80
·        Goody Bag value over €250
·        Entry to the Michel Jewellers Quiz for a Diamond Neclet valued €2000
·        Charity Raffle Proceeds to Down Syndrome Ireland Cork Branch

So be sure to put your best foot forward and bring your dancing shoes for an incredible night of entertainment with a Latin twist.

Completed ticket application forms with accompanying payment returned to:
Ms. Leigh Gillen,
Marketing Institute Ball,
c/o Cork Chamber of Commerce,
Fitzgerald House, Summerhill North, Cork.
Tel: 021 – 4509044 Fax: 021 – 4508568 Email: leigh@corkchamber.ie

Marketing Institute South Region Strictly Latino Ball on Saturday 27th March 2010

We wish to acknowledge the generous contribution of our new main sponsor Corona Extra which will ensure the successful staging of this year’s Marketing Ball and a special thanks all our other contributors.

Media Sponsor Thomas Crosbie Holdings

Key Sponsors
KBC Bank
Goulding Chemicals
Kevin O’Leary Audi

Our gratitude is also extended to our Marketing Partners
RedFM - B2B Print & B2B Signs - Connect Promotions - CAVS

Thanks are also due to Michel Jewellers who each year provides us with a glittering elegant piece of jewellery for our Quiz.

A highlight each year at the Marketing Ball is our Grand Charity Raffle. This year in keeping with our tradition of supporting local causes, our beneficiary is the Cork Branch of Down Syndrome Ireland in support of their main project which is to provide a quality Speech Therapy service to 100 children and adults per week in 8 centre’s in Cork City and County.

A special ‘thank you’ to the many companies and individuals who have contributed in the region of 130 fabulous prizes each year and in particular the TOP 15 prizes which have included, prizes ranging in value from €1,000 to an incredible value of over €7,000.

Raffle prize donations and completed ticket application forms with accompanying payment returned to:
Ms. Leigh Gillen, Marketing Institute Ball, c/o Cork Chamber of Commerce, Fitzgerald House, Summerhill North, Cork. Tel: 021 – 4509044 Fax: 021 – 4508568 Email: leigh@corkchamber.ie

Further Information Contact: Ashley Hennessy, Marketing Institute Ball Chairman 2010
Tel: 086 255 6212 - Email: ahennessy@well-lane.ie

Grow Membership to the Marketing Institute

If you know someone who would benefit from membership, please direct them to our website www.mii.ie/join

Norina O’ Callaghan, Chairman, Marketing Institute South Region

Download the Cork Calendar of Events 2009 / 2010

Silver Springs Moran Hotel

Service Excellence Conference

Fri, 09 Apr 2010 08:30:00 GMT

Service Excellence Conference
Start Date: 9-Apr-10 8:30 AM
End Time: 9-Apr-10 5:00 PM
Location: Áras Moyola
Speaker: Details

Event Details:

learning from theatre and acting to spice up your marketing and customer service

Organised by NUI Galway in conjunction with the Marketing Institute of Ireland

Companies want to offer outstanding and memorable customer service. A small group of academics, including Aidan Daly from NUI Galway have championed the notion that service businesses can learn a great deal from theatre and acting to enable them offer superb customer service. All seven academics and one specialist trainer will present their novel approach at a seminar organised by the marketing discipline at NUI Galway in conjunction with the Marketing Institute of Ireland.

Who should attend?
CEO’s, marketing managers and front of house managers of service businesses. CEO’s and customer service managers of manufacturing businesses.

What will be covered?

· Daly’s model of key issues in services marketing.

· The six theatre elements that can be applied in business.

· Experience how actors learn to improvise and how this technique can help front of house staff deal with unusual situations, and assist companies improve their service.

· How to use a theatre critics approach to look at the service experience through customers eyes.

· How forum theatre is used to mirror businesses actual and desired performance.

Why is this not to be missed?

A profile of the presenters is available here. It’s a great opportunity to meet leading service thought leaders in one room for what will be a very participative and stimulating event.

Download maps

REGISTER & PAY ONLINE

Registration Fee: MII Members €130.00 and Non MII Members €165.00

Áras Moyola

NUI Galway

Galway

Cork - Marketing @ Night - Sports Marketing For The Biggest Sporting Celebration On The Planet

Thu, 22 Apr 2010 18:00:00 GMT

Cork - Marketing @ Night - Sports Marketing For The Biggest Sporting Celebration On The Planet
Start Date: 22-Apr-10 6:00 PM
End Time: 22-Apr-10 7:30 PM
Location: The Clarion Hotel
Speaker: Patrick Hickey

Event Details:

The Marketing Institute in association with The Sales Institute has a Cork Marketing @ Night on Thursday 22nd April, 6pm . Mr Patrick Hickey, President Olympic Council Of Ireland will Discuss “Sports Marketing for the Biggest Sporting Celebration on the Planet”

There will be a nominal fee to cover expenses :- €20 for Marketing Institute members, €10 for Students and €25 for non members. Please note payment is strictly in advance or on the night by either cash or cheque.

Refreshments will be served after the presentation, giving you further opportunity to network with your business peers and our guest speaker.

Sponsored by

The Clarion Hotel

Consumer Market Monitor - Quarter Three 2009

Jenny Bishop — Wed, 24 Feb 2010 04:45:00 GMT

The Marketing Institute of Ireland (MII) and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q3 2009, which show that credit card spending is down by 15% compared to this month last year, as consumption returns back to the level it was in 2005. The monitor reveals that consumer expenditure is forecasted to decline 7.6% by year end with another decline of 4% in 2010. Q3 results show Irish consumer is spending 32% less per transaction falling from €66.74 in Q3 2008 to €45.64 in Q3 2009. To download the full report visit www.mii.ie/cmm.

The monitor, which tracks key indicators of confidence and activity in the Irish consumer market on a quarterly basis, shows consumers have reacted cautiously to the ongoing economic problems with plummeting consumer borrowing and curtailing expenditure. According to the monitor, retail sales value, excluding the motor trade, decreased by 10.4% for the year ending August 2009 and by 1.6% compared to the previous month. Volume sales declined less dramatically, 5.2% year on year to August 2009 reflecting that prices have dropped faster than unit sales.

The Consumer Market Monitor uses quarterly data collected from sources including the Central Statistics Office (CSO), the Central Bank, the European Commission, and various other secondary sources.

Download Consumer Market Monitor Quarter Three 2009

The Consumer Market Monitor is published every quarter at www.mii.ie/cmm

24-Feb-10 4:45 AM

Consumer Market Monitor - Quarter Two 2009

Jenny Bishop — Wed, 24 Feb 2010 04:00:00 GMT

The second Consumer Market Monitor, produced by the Marketing Institute of Ireland (MII) and the UCD Michael Smurfit Graduate Business show the Irish consumer market continued to be in a very weak state in the 2nd quarter of 2009. The monitor shows there has been a steady although modest lift in consumer confidence from April to June, with June showing the highest level in more than twelve months. Although the lift is encouraging, it has yet to feed through into sales as consumer spending in all retail categories continues to decline, with cars and property hit hardest.

The monitor, which tracks key indicators of confidence and activity in the Irish consumer market on a quarterly basis, shows consumers have reacted cautiously to the ongoing economic problems by increasing savings and curtailing expenditure. It reveals consumer spending has fallen by 14% from the final quarter of 2008 to the first quarter of 2009. Meanwhile, personal savings have increased from 3% of disposable income in 2007 to 10% in 2009, which appears to be a precautionary response to the rapidly deteriorating prospects for employment and incomes.

The Consumer Market Monitor uses quarterly data collected from sources including the Central Statistics Office (CSO), the Central Bank, the European Commission, and various other secondary sources.

Download Consumer Market Monitor Quarter Two 2009

The Consumer Market Monitor is published every quarter at www.mii.ie/cmm

24-Feb-10 4:00 AM

Consumer Market Monitor - Quarter Four 2009

Jenny Bishop — Wed, 24 Feb 2010 04:00:00 GMT

The Marketing Institute of Ireland launched the latest quarterly Consumer Market Monitor Q4 in conjunction with the Smurfit Business School at UCD. Amongst the results, the report indicates that cross border shopping has cost the Irish Exchequer an estimated €810 million in 2009, the equivalent of 3.5% of the retail market. The monitor reveals shopping in the North is up 25% since the end of 2008 with 250,000 households in the Republic now doing grocery shopping in the North. Q4 results also show 10% of the Republic’s off-licence business has migrated to the North in 2009. Click here to download the full report.

The monitor, which tracks key indicators of confidence and activity in the consumer market on a quarterly basis, shows the level of confidence in December 2009 was 6% better than in December 2008 and the average level of confidence for the year as a whole was 4% better than 2008. However, research shows that consumers are still cautious with their income and have changed their spending habits. Consumers are buying less (55%), spending more time hunting for value (65%) and trading down or buying cheaper produce (35%).

The Consumer Market Monitor uses quarterly data collected from sources including the Central Statistics Office (CSO), the Central Bank, the European Commission, and various other secondary sources.

Download Consumer Market Monitor Quarter Four 2009

The Consumer Market Monitor is published every quarter at www.mii.ie/cmm

24-Feb-10 4:00 AM

Video of Silvia Rowe at the National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch Siliva Rowe's video from the National Marketing Conference 2009

This is an extremely large file (50mb; duration 31 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Silvia Rowe

Sylvia Rowe is a leading expert in communications and issues management in the food sector. She is adjunct professor at Tufts University and the University of Massachusetts Amherst, and has produced and hosted several television and radio talk shows in the US covering social, political, economic and consumer issues. As president and CEO of the International Food Information Council she helped establish it as a leader in consumer research and communications. She has served on several boards and advisory committees, and is a member of the International Women’s Leadership Forum and the National Press Club. She holds a bachelor’s degree from Wellesley College and a master’s degree from Harvard
University.

23-Feb-10 9:00 AM

Part 1 Martin Thomas Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch the first part of Martin Thomas' presentation at the National Marketing Conference on Wednesday 4 November 2009. The presentation has been broken into two segments due to file size.

This is an extremely large files (63mb; duration 28 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Martin Thomas

Martin Thomas has been a pioneer of integrated brand and communications planning as a specialist marketing discipline. He is a marketing consultant, writer and trainer, with over 20 years of experience within the marketing communications industry. During this time he has managed award-winning advertising media, PR and sponsorship agencies and worked with many of the world's largest corporations. He has advised clients across a range of communications disciplines, including advertising, sponsorship, event marketing, media relations, new media and direct marketing. His first book, Crowd Surfing: Surviving and thriving in the age of consumer empowerment, was published last year.

23-Feb-10 9:00 AM

Part 2 Martin Thomas Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch the second part of Martin Thomas' presentation at the National Marketing Conference on Wednesday 4 November 2009. The presentation has been broken into two segments due to file size.

This is an extremely large file (70mb; duration 25 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Martin Thomas

23-Feb-10 9:00 AM

Video of Dan O'Brien at the National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 09:00:00 GMT

Watch the video of Dan O'Brien's presentation at the National Marketing Conference on Wednesday 4 November 2009.

This is an extremely large file (43mb; duration 26 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Dan O'Brien

Dan O’Brien is a senior economist and editor at the Economist Intelligence Unit, the business information arm of The Economist Group. He specialises in European economic and political affairs, at both European Union and national levels, and global trade and investment issues. He regularly addresses conferences and meetings in Europe and further afield, comments for broadcast media such as CNN, BBC and Al-Jazeera, and contributes to publications including the Financial Times, the International Herald Tribune, The Wall Street Journal Europe and The Economist. He was previously employed in the foreign service of the Europe Commission and as an economics lecturer.

23-Feb-10 9:00 AM

Part 1 Mark Hughes Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 08:00:00 GMT

Watch the first part of Mark Hughes' presentation at the National Marketing Conference on Wednesday 4 November 2009.

This is an extremely large file (109mb; duration 41mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Mark Hughes

Mark Hughes grew eBay’s Half.com from zero to eight million customers as its vice-president of marketing in less than three years. He did that by outthinking versus outspending, and his
renaming of Half.com, Oregon was dubbed by Time magazine as "one of the greatest publicity coups" in history. Mark’s marketing background spans from small start-ups to huge brands, and before Half.com, Mark’s career was with PepsiCo's Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite. Mark holds an MBA in marketing and international business from Columbia Business School, and his bestselling book, Buzzmarketing, has received accolades across the world.

23-Feb-10 8:00 AM

Part 2 Mark Hughes Video from National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 08:00:00 GMT

Watch the second part of the video of Mark Hughes from the National Marketing Conference 2009.

This is an extremely large file (69mb; duration 26 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Mark Hughes

23-Feb-10 8:00 AM

Video of Carolan Lennon at the National Marketing Conference 2009

Jenny Bishop — Tue, 23 Feb 2010 06:00:00 GMT

Watch Carolan Lennon at the Marketing Institute's National Marketing Conference on 4 November 2009

This is an extremely large file (66mb; duration 29 mins). To view the video you will need a good Internet connection and a recent browser. Double click the video to switch to full screen view and press ESC to switch out again.

About Carolan Lennon

Carolan Lennon is director of Vodafone’s consumer business in Ireland. She has held various senior roles managing Vodafone's mass-market growth and its brand migration from Eircell to
Vodafone. She has also led Vodafone's brand stretch into the fixed and DSL markets. Carolan brings a unique insight into the Irish consumer's consumption of products and services in the telecoms sector, and is well placed to articulate a view on how new media and social networking will evolve. Carolan holds a degree in information technology and an MBA from Trinity College. She has lectured at university level and has recently been awarded fellowship
of the Marketing Institute of Ireland.

23-Feb-10 6:00 AM

Institute Welcomes Your Country, Your Call

noemail@mii.ie — Wed, 17 Feb 2010 18:00:00 GMT

The Marketing Institute of Ireland has welcomed the launch of Your Country, Your Call... Is leatsa é. This competition is designed to reward transformational ideas for Irish economic prosperity, aiming to find and reward two proposals that could help change the way we do things, allow businesses to grow, employment to be created and prosperity to flourish. The two winning propsals will be awarded with a prize of €100,000 each and both proposals will then be implemented with the support of an independent working group and a development fund of up to €500,000 for each project. Speaking at the launch of the competition at National Gallery of Ireland, President Mary McAleese said We have had to rethink our expectations and assumptions and now as we try to map out a better future, we want to use this decade wisely and well, to secure the well-being of our families, our communities and our country. We need fresh thinking and action to shake off these doldrums...

New Digital Marketing Resource for Institute Members

noemail@mii.ie — Tue, 16 Feb 2010 03:00:00 GMT

The Marketing Institute of Ireland has partnered with the Digital Marketing School to provide our members access to an online video resource right here on the Institute's website. Digital Marketing School is presented by Niall O'Driscoll and Andrew Jenkinson the founders of leading Irish digital agency vStream

Members can select and view videos with topics that include 'Viral Video', 'Search Engine Optimisation', 'Social Media' and 'Online Reputation Management'. Guest speakers are also featured to discuss digital marketing campaigns that have really captured their imagination.

Tom Trainor, Chief Executive, The Marketing Institute of Ireland commented on the launch, 'This is a great resource for our members. The Digital Marketing School has produced excellent tutorial based videos which are ideal for marketers in this ever developing digital age. The featured guest speakers are well known players in the digital media world and the marketing campaigns they discuss will proivde useful insights for marketers at every level.'

Members can click here to access the videos.

All Ireland Marketing Awards Closing Date

noemail@mii.ie — Mon, 15 Feb 2010 09:00:00 GMT

The closing date for entries to the All Ireland Marketing Awards is fast approaching with the last day for entry being Thursday, 25 February 2010. These awards are a means to publicly recognize marketing excellence, and are open to firms based anywhere in Ireland. The range of awards encompassed in the programme cover all of the major disciplines of marketing.

Entry is via the online form provided on the dedicated awards website www.aimawards.ie. No extra material can be submitted at the initial entry stage.

Shortlisted finalists are invited to meet with the judging panel to tell them in person about their success.

The finalists in each award category will be announced on Thursday 11th March in the Irish Independent, which is the official media partner of the All Ireland Marketing Awards, and on the awards website.

The winners selected from amongst the finalists will be kept a closely guarded secret and will be announced on stage by RTE's Bryan Dobson at the Gala Awards Ceremony on 13th May 2010 at the Burlington Hotel in Dublin.

Best of luck to all!

Marketing Graduates Fast Track

noemail@mii.ie — Wed, 03 Feb 2010 10:00:00 GMT

If you are a marketing graduate from an approved degree programme, you may be eligible to sit The Marketing Institute of Ireland's Graduate Entry Examination. This one-day open book exam admits graduates to Full Membership of the Institute and supplements your academic qualification with recognise professional marketing accreditation. Michael Carey, Chairman of the Board of The Marketing Institute of Ireland says ‘Graduates entering the workforce have got to show practical know-how as well as being academically smart. The Marketing Institute of Ireland case study is one way for new graduates to demonstrate their practical business skills to prospective employers. So this is a key advantage for graduates seeking marketing opportunities in 2010'. Successful candidates are invited to become Graduate Members of the Institute and to use the professional designation MMII (Grad.) . The success rate is very high, as you might expect from top graduates. This case study exam...

Become A Fan on Facebook

noemail@mii.ie — Mon, 01 Feb 2010 05:00:00 GMT

Become a fan of our new group on Facebook . You'll find event updates, new training courses, news and links to job vacancies and you can network with other marketing professionals. You can also follow The Marketing Institute on Twitter and members can join our professional networking group on LinkedIn

Latest Consumer Market Monitor from MII and UCD

noemail@mii.ie — Wed, 27 Jan 2010 10:00:00 GMT

Dublin, Thurs 28th Jan, 2010: The Marketing Institute of Ireland today launched the latest quarterly Consumer Market Monitor Q4 in conjunction with the Smurfit Business School at UCD. Amongst the results, the report indicates that cross border shopping has cost the Irish Exchequer an estimated €810 million in 2009, the equivalent of 3.5% of the retail market. The monitor reveals shopping in the North is up 25% since the end of 2008 with 250,000 households in the Republic now doing grocery shopping in the North. Q4 results also show 10% of the Republic’s off-licence business has migrated to the North in 2009. Click here to download the full report. The monitor, which tracks key indicators of confidence and activity in the consumer market on a quarterly basis, shows the level of confidence in December 2009 was 6% better than in December 2008 and the average level of confidence for the year as a whole was 4% better than 2008. However, research shows that consumers are...

Ireland Experiencing Trust Crisis Survey

noemail@mii.ie — Tue, 26 Jan 2010 06:00:00 GMT

26th January 2010 – Edelman in association with the Marketing Institute hosted a breakfast briefing on the 2010 findings of the Edelman Global Trust Barometer. This is the 11th trust and credibility survey undertaken by Edelman and only the fourth to include Irish specific data. The Trust Barometer measures levels of trust among opinion leaders on institutions including business, government, media and other information sources and how this has changed over the past 12 months. It highlights that in contrast to other European countries, Ireland is experiencing a profound and continuing trust crisis. Trust in government and business in Ireland is the lowest in Europe, with business falling from 38% in 2009 to just 31% in this year’s survey. This is against a global average of 50%. Government (the political process) fairs little better with trust levels plummeting to an all time low of 28% from 31% against a global average of 49%. Trust in media and NGO’s has also...

Senator Feargal Quinn FMII addresses Marketing Breakfast

noemail@mii.ie — Tue, 19 Jan 2010 09:00:00 GMT

Senator Feargal Quinn spoke at the first Marketing Breakfast of 2010 on Wednesday 20th January and the theme of his presentation was 'You never serve the same Customer twice. Members can download the full podcast here and below is an extract from his presentation. The ancient Greek philosopher Heraclitus once said ‘You never step in the same river twice’, by which he meant that though the river went on being called by the same name, the actual water at any given moment was totally new. I believe something the same can be said about customers today; their tastes and preferences are changing so fast that in a real sense we hardly ever serve the same customer twice. I have made it my lifetime’s work to build a business on the principle that the most important thing is to bring your customers back to you, again and again – what I call the Boomerang Principle. But, if in the course of doing that you listen carefully to your customers, one of the things that...

All-Ireland Marketing Awards - Enter Now

noemail@mii.ie — Tue, 12 Jan 2010 03:00:00 GMT

The closing date for entries to the All-Ireland Marketing Awards is Thursday 25th February 2010.The awards feature a broad range of categories reflecting all the major areas of the profession of marketing.

Enter online today at www.aimawards.ie. The awards promote excellence and best practice in all marketing disciplines and are open to companies, teams and individuals based anywhere on the island of Ireland. The Irish Independent is the official media partner of the All-Ireland Marketing Awards.

Sponsorship opportunities are available - contact Marie Thérèse at mtc@mii.ie or 01 216 0150.

The Gala Ceremony will take place on 13 May 2010 at the Burlington Hotel, Dublin.

To find out more visit www.aimawards.ie

2010 All-Ireland Marketing Awards Programme Launched

noemail@mii.ie — Mon, 11 Jan 2010 10:00:00 GMT

Nominations are now being sought throughout the island of Ireland for finalists to participate in the 2010 All-Ireland Marketing Awards, the prestigious programme run by the Marketing Institute of Ireland. These “oscars” for the marketing profession are centred on the strategic value of marketing as a driver of business value, and they will highlight excellence and best practice in all areas of marketing. Speaking at the launch of the 2010 programme, Tom Trainor FMII, chief executive of the Marketing Institute of Ireland said “In a tough economy, marketing becomes even more essential in protecting revenues and strengthening customer loyalty. These awards are designed to recognise the valuable contribution that marketing and sales professionals across our island are making to protect and grow their businesses in the face of unprecedented challenges.” Michael Carey FMII, chairman of the board of the Marketing Institute of Ireland and executive chairman of Jacob...

Revenue Insight Manager - Britvic

Thu, 11 Mar 2010 00:00:00 GMT

Title: Revenue Insight Manager - Britvic Description: There's no denying the power of our brands. From 7UP and Pepsi to Ballygowan, Mi Wadi and Club, we've more than our fair share of market-leading names here at Britvic Ireland. Having built our reputation as the country's number one soft drinks company on bringing fresh ideas to market, we're on the look out for high calibre individuals who can provide an innovative and driven approach to help us achieve our goals. You'll be driving profitable growth through the delivery of revenue management strategy and the influential recommendations you make regarding optimal pack price, architecture, pricing strategy and promotional mechanics. As a valued business partner, you'll do this in close liaison with our finance, brand, category and insight teams. We're looking for an articulate communicator with the influencing skills to ensure revenue management principles are truly embedded in the strategic planning process. Highly...

Category Development Manager - Britvic

Thu, 11 Mar 2010 00:00:00 GMT

Title: Category Development Manager - Britvic Description: There's no denying the power of our brands. From 7UP and Pepsi to Ballygowan, Mi Wadi and Club, we've more than our fair share of market-leading names here at Britvic Ireland. Having built our reputation as the country's number one soft drinks company on bringing fresh ideas to market, we're on the look out for high calibre individuals who can provide an innovative and driven approach to help us achieve our goals. As a recognised thought leader, you'll create a compelling vision for soft drink categories within strategically important multiples - based on your deep understanding of their requirements and the role the category will play in their business model. Communicating this vision with a passion which inspires action, you'll also leverage insight, channel and revenue management to produce innovative solutions tailored to specific customer types. To make an impact, you'll need significant commercial, purchasing or...

Category Executive Role (Ireland) - Britvic

Thu, 11 Mar 2010 00:00:00 GMT

Title: Category Executive Role (Ireland) - Britvic Description: There's no denying the power of our brands. From 7UP and Pepsi to Ballygowan, Mi Wadi and Club, we've more than our fair share of market-leading names here at Britvic Ireland. Having built our reputation as the country's number one soft drinks company on bringing fresh ideas to market, we're on the look out for high calibre individuals who can provide an innovative and driven approach to help us achieve our goals. You'll be building strong relationships with key customers and, based on your robust analysis and insight, advising them how best to manage our soft drink categories. This will see you deliver listing, range and space recommendations, supported by detailed planograms, and ensure the service they receive is proactive, consistent and tailored to their needs. As well as a commercial, category management, fmcg or purchasing background, you'll also need to be an adept software user, particularly PowerPoint...

Marketing Manager - Newsweaver

Wed, 10 Mar 2010 00:00:00 GMT

Title: Marketing Manager - Newsweaver Description: Newsweaver is Europe's leading email newsletter software provider and one of Ireland’s fastest growing technology companies (2008 Deloitte Technology Fast 50). We work with over 1,000 organisations across Europe including, Shell, MTV, European Parliament, Philips, Siemens, NextiraOne, Ernst & Young, IBEC, InterContinental Hotel Group and Matchtech PLC. We are looking for a dynamic person to join our Management Team as Marketing Manager. This is a great opportunity for the right candidate to make their mark on a young, energetic, and enthusiastic team and to play a key role in helping us to meet the challenges ahead as we build on our current successes and accelerate the company through the next phase of growth. The successful candidate will have extensive experience in all aspects of marketing. This experience must include PR & Sponsorship, Direct Marketing, Branding & Advertising, and Online (Google ads, PPC advertising and...

Patient Relations Manager - Abbott Labs Dublin

Tue, 09 Mar 2010 00:00:00 GMT

Title: Patient Relations Manager - Abbott Labs Dublin Description: Abbott is a global, broad-based healthcare company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs more than 72,000 people and markets its products in more than 130 countries. We have over 60 years of excellence in Ireland and have expanded both manufacturing and commercial operations to encompass facilities in Cavan, Donegal, Dublin, Longford, Mayo, Sligo and Tipperary, growing to over 3,800 employees during this time. And we are still going strong. In fact, Abbott has been voted into the ‘Best Workplaces in Ireland’ for the past 7 consecutive years. The Patient Relations Manager will develop and implement a strategy focused on patients, patient organisations and the general public to enhance awareness of diseases and Abbott as a provider of innovative health solutions. The...

Customer Marketing Manager - Facebook

Tue, 09 Mar 2010 00:00:00 GMT

Title: Customer Marketing Manager - Facebook Description: Facebook seeks an experienced Customer Marketing Manager who is passionate about social media, online advertising and effective marketing communications. The successful candidate will be responsible for the education and retention of our advertiser base and helping our customers grown their business profitably. They will have strong experience in developing, managing and testing marketing programmes in an Internet or high tech company. Experience across a range of media and working across broad cross-functional teams and regions is essential. This position is located in our office in Dublin, Ireland. Apply for this position Responsibilities Partner effectively with internal Product Marketing, Marketing Communications, Design, and Sales teams to develop and execute a world-class marketing strategy for all Facebook advertising products across our agency and advertiser customer baseManage the development and execution of...

Marketing Manager - The Recruitment Business (Ireland) Ltd

Mon, 08 Mar 2010 00:00:00 GMT

Title: Marketing Manager - The Recruitment Business (Ireland) Ltd Description: Marketing Manager Fantastic opportunity to lead a marketing team at National Level. Objectives Develop & implement a new corporate marketing strategy to keep this brand leader at the top. Utilise the latest marketing techniques with an emphasis on E-Marketing Conduct on going market research programmes. Lead a team to conduct advertising & promotional campaigns. Required Experience: You need to have: 6 Years Marketing experience Extensive knowledge of all marketing techniques Results Orientated. Excellent organisational and communication skills. 3rd Level degree essential Experience in consumer services or fmcg an asset. This Job Requires the Follow Skills: Education Required: 3rd Level Degree essential Planned Duration of Employment: Full Time Salary($): 60,000 - 70,000 Position reports to: Director of Marketing Contact info: Paul O'Riordan (Add to Contacts) Fax 01 483 0391 ...

Account Manager - Connect Promotions

Sun, 07 Mar 2010 00:00:00 GMT

Title: Account Manager - Connect Promotions Description: Connect Promotions is an established player in the Promotional Products market. Launched in 2004 we support many of Ireland's leading brands and are now looking to strengthen our sales team. We seek a Customer Account Manager in Promotional Products sector who can work with existing and prospective clients, establish strong relationships, and grow existing and new business. Required Experience: Previous experience in account management or sales in the Promotional Products or Corporate Gifts sector is required. This Job Requires the Follow Skills: Excellent customer service skills. willing to go the extra mile for your clients. You must have strong organisational skills, and be able to multitask An interest or experience in Marketing would be considered an advantage A friendly and outgoing personality with a can-do attitude Education Required: Planned Duration of Employment: Full Time Position reports to:...

Marketing Executive - Origina

Fri, 05 Mar 2010 00:00:00 GMT

Title: Marketing Executive - Origina Description: What we are looking for: Origina is looking to appoint a digital marketing executive to join their team. The successful candidate will take sole ownership of the company’s online marketing & ongoing PR strategy. Our Ideal Candidate: The ideal candidate will be a multi skilled, creative and confident individual with vast knowledge and 2 + years experience in implementing B2B (preferably) marketing campaigns online & offline. The chosen candidate’s main focus of the role is to drive traffic to our website via various online marketing methods. To be considered for the role you must have a good understanding of all aspect of online marketing with particular expertise in search optimisation, website optimisation, tracking & reporting, CMS updating, email marketing, & leveraging social media. Drawing from your previous online marketing you will be able to identify, evaluate and suggest new opportunities, tactics and...

Category Manager FMCG

Fri, 05 Mar 2010 00:00:00 GMT

Title: Category Manager FMCG Description: Marketing Career Recruitments client is a well established and successful major food and FMCG distributor of brands. The company wishes to appoint a Category Manager, who will report to the Head of Marketing. Your role will be to continue to drive the company’s brand status as category leaders in a number of categories through the development of strategic category management relationships with nominated accounts. Develop joint category plans that deliver growth with specific customers to include range, promotions, NPD in line with each category and brand strategy, to the mutual benefit of brands and key trade partners. The company is based in North Dublin. Duties will include ongoing Category Planning and reviews. Develop, present and implement account specific category plans that drive category growth in line with category and brand strategy. Ensure mutual benefits for the company and retail partners. Plans to include range,...

Global Accounts Director, Senior Group Accounts Director, Marketing Director

Tue, 01 Dec 2009 22:00:00 GMT

Desired Position Title: Global Accounts Director, Senior Group Accounts Director, Marketing Director Experience: EXAMPLES OF HIGHLIGHTS: • Grown new businesses in emerging markets from $0 to $2.5 mm in less than 18 months with no marketing budget. • Found and exploited white space for saturated Dora & Spongebob brands in toys for over $500mm US sales. • Negotiation, development and management of licensed consumer durable lines with net revenue over $5,000,000 US in junior sales role. • Escalated department revenues by 30%, despite a staff reduction of more than 60% through two successive company sales. • Developed new categories and platforms to raise revenue streams at every role. • Tripled number of account responsibility in 18 months at Nickelodeon. • Trained 3rd party entities in licensing business to build knowledge transfer and ancillary revenue. • In six weeks, writing all the copy, directing the photography and...

Marketing Executive

Wed, 14 Oct 2009 09:00:00 GMT

Desired Position Title: Marketing Executive Experience: EMPLOYMENT HISTORY → Marketing Assistant - Malcomson Law (February 2008 – October 2009) Responsibilities Promoting the firm through the website, promotional materials and external promotional events: · Promoted the firm offline through sponsorship of a charity as well as through phone directories · Created promotional material for the firm on an ongoing basis with brochures, business cards etc. · Designed newspaper advertisements for promotional events and for recruitment · Wrote Press Releases for the firm · Organised seminars and promotional events for the firm · Created and executed pay-per-click campaigns through Google and Yahoo · Dealt with customer enquiries that came through the website on a daily basis · Compiled and analysed the correlated statistics of website usage each month · Created and added content for the...

Marketing Executive

Wed, 14 Oct 2009 09:00:00 GMT

AIM Awards 2010

Tue, 09 Mar 2010 10:43:47 GMT

Below is a list of sponsors for the 2010 AIM Awards: An Post www.anpost.ie Bord Gais www.bordgais.ie Enterprise Ireland www.enterprise-ireland.com Foras na Gaeilge www.forasnagaeilge.ie Glanbia www.glanbia.ie Irish Independent www.independent.ie Meteor www.meteor.ie Newstalk www.newstalk.ie Nokia www.nokia.ie O2 www.o2.ie Sony Ericsson www.sonyericsson.com Ulster Bank www.ulsterbank.ie UPC www.upc.ie Vodafone www.vodafone.ie

Certificate in Marketing Skills

Tue, 09 Mar 2010 06:35:36 GMT

This course is designed to meet the needs of those, in retail and services sectors, who may have entered the workforce without qualifications and who have now gained valuable experience. It is intended to equip candidates with an understanding of the importance of selling and marketing, while training them to work in teams and to manage the customer interface. The Certificate in Marketing Skills is a stand-alone qualification which will be awarded on successful completion of the four examinations at the end of one year. HOW DO I KNOW THAT THIS COURSE IS FOR ME? Have you gained some work experience in a supermarket or hotel? Are you interested in a career in Sales and Marketing? Are you willing to work hard? Do you want to be awarded a valuable professional certificate? If you answer yes to any of these questions, then this course is for you. HAVE YOU ONE OF THE FOLLOWING ENTRY REQUIREMENTS? Leaving Certificate standard or equivalent 21 years or over Relevant work experience ...

MANAGING YOUR HEALTH FOR EFFECTIVE PERFORMANCE

Tue, 09 Mar 2010 05:56:10 GMT

Date: Tuesday 11th May 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18 Delegate Fee: 200.00 Members, 250.00 Non-Members 10% Discount applies to groups of 3+ Delivered by: Miriam McDonald INTRODUCTION: Business performance is dependent on well trained, highly qualified and motivated people. Business achievement is driven as much by the personal energy and commitment of managers and staff, as by external factors. Managing this energy and personal performance is critical. The Marketing Institute is pleased to offer members and their teams the opportunity to avail of an introductory half day programme on managing your health for performance. This half day programme, designed for those in management and middle management positions, covers the areas of stress, its impact on health and managing performance through nutrition, exercise and relaxation. Its specific aim is to support and improve day to day work performance....

Make Your Marketing Work For You!

Tue, 09 Mar 2010 05:50:00 GMT

Date: Thursday 6th. May 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Delegate Fee: 250.00 Members, 300.00 Non Members. Duration: One Half Day Delivered By: Miriam McDonald Contact: Ailish Holllingsworth on 01 2952355 or email me on ailish@mii.ie Introduction Effective communications is about understanding your audience, defining your message, articulating it clearly and knowing the desired outcomes. Frequently the focus is on campaign execution, rather than clearly defining the message and desired outcomes at the outset. This can result in repeated interactions with agencies, lack of clarity and a reduced return on campaign investment, Who should attend? The workshop is targeted at those working in marketing communications who wish to improve their ability to communicate effectively with customers, with external agencies and internally across their organisation. It will refresh participants with key...

MII South East Marketing Awards 2010

Tue, 09 Mar 2010 04:02:12 GMT

Finalists for the MII South East Mareketing Awards 2010 are as follows: Hospitality Marketing Waterford Airport The Brandon House Hotel New Ross The Talbot Hotel, Carlow Margaíocht – Marketing as Gaeilge in the Public Sector Leabharlann Loch Gorman Glór Cheatharlach Waterford City Council Marketing Service Provider Passion for Creative Glass Eye Productions Spot On! Small Business Marketing Wexford Bus Summerhill Jewellery Aspect Photography Brand of the Year Sam McCauley’s Utopia Flowers Wexford Creamery Web Marketing Excellence Bui Bolg Theatre Royal KitchenIndex.ie Campaign of the Year Senator Windows Beat 102-103 Three Sixty for the Waterford Stanley Campaign Thanks very much to everyone who entered – if you didn’t make the finalists list this year, please do stick with it and enter again, your entry is very much appreciated and entries definitely improve year on year as the awards programme becomes more established. Register and...

Career Detection: How to find your new career in a recession

Wed, 03 Mar 2010 09:25:45 GMT

Date: Wednesday 28th April 2010 (full day) Follow-up Wednesday 19th May 2010 (half-day) Venue: The Marketing Institute, South County Business Park Leopardstown, Dublin 18 Delivered by: Brian McIvor Duration: One full day with follow-up one half-day Delegate Fee: Member: 495.00, Non Member 650.00 (fee is inclusive of follow up session) Contact: Ailish on +353 1 2952355 or email ailish@mii.ie CAREER DETECTION: How to find your new career in a recession.This workshop is designed to help you get back to work and to get your career back on track - even in recessionary times. OBJECTIVES To introduce you to the tools of career and life planning. CONTENT • What are you looking for in a career? • Careers and life balance • Finding your transferable skills • Networking and information gathering • Jobsearch techniques OUTCOMES By the end of this workshop you will: • Understand what drives your career choices •...

Social Marketing & Traditional e-Marketing that Boost Results

Tue, 02 Mar 2010 02:56:22 GMT

Date of course: Thursday11th & Friday 12th March 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18 Duration: Two days: Delegate Fee: Members, 650.00 Non Members 890.00 Aim: To develop your e-Marketing strategy, give you online tactics to boost your organisation’s results, and ultimately, to help you use eMarketing to create sustainable competitive advantage. Target Group: Marketing Executives, Non-marketing professionals involved in or interested in e-Marketing (including sales, business development and web designers). No prior knowledge required. . Course Outline: • Develop Online Credibility before Raising Visibility • How to recognize which e-volutionary stage your business is in • Why Web 2.0 is the ‘biggest change since the industrial revolution’ (Business Week) • What is Social Media & How does...

The Negotiate Advantage Skills Workshop

Mon, 01 Mar 2010 06:27:44 GMT

Date: Tuesday 18th May 2010 Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Delegate Fee: 250.00 Members, 300.00 Non Members. Duration: One Half Day Delivered By: Brendan Flanagan Contact: Ailish Holllingsworth on 01 2952355 or email me on ailish@mii.ie “In business you don’t get what you deserve, you get what you negotiate” In today’s tough business environment Marketers are coming under increased pressure from many sources. Internally negotiating with HR against headcount reductions or with Finance to get a greater share of the organisation’s budget. Externally negotiating with Key Suppliers for better terms or with Customers defending price or service levels or with outsourced Marketing Service Providers to ensure a better deal. The Negotiate Advantage half day workshop will enable Marketers to achieve better outcomes in their negotiations with their key stakeholders Negotiate...

2010 Project Outlines

Wed, 24 Feb 2010 04:31:07 GMT

MAY 2010 PROJECT OUTLINES SEE ALSO PROJECT GUIDELINES on www.mii.ie/projects The above project outlines will be available to download from Friday, November 27, 2009 and are due for submission on Thursday, February 25, 2010. Stage 1 Foundation Certificate in Marketing 1.05 Written Project Stage 2 Foundation Certificate in Marketing 2.05 Written Project Stage 3 Diploma in Marketing 3.05 Written Project Stage 4 Graduateship in Marketing 4.05 Written Project AUGUST 2010 PROJECT OUTLINES The above project outlines will be available to download from Monday, June 21, 2010 and are due for submission on Friday, August 20, 2010. Stage 1 Foundation Certificate in Marketing 1.05 Written Project Stage 2 Foundation Certificate in Marketing 2.05 Written Project Stage 3 Diploma in Marketing 3.05 Written Project Stage 4 Graduateship in Marketing 4.05 Written Project

Examinations

Fri, 12 Feb 2010 10:41:46 GMT

EXAMINATION REGULATIONS AND TIMETABLE Examinations take place in May and August each year. Download the 2010 Exam Timetable. Please note that the examinations will be from Monday to Thursday (inclusive). All subjects in a stage may be taken in one sitting or divided between two. Students should note that prizes and compensation are available only to those who take all subjects and the project in the same sitting. Students may attempt examinations in any one subject up to six times. Examination centres are listed on the entry form. May and August past examination papers and projects, as well as the Examiner’s Report on each, are available. Past Papers, Reports and Projects. May Examinations Students must register for the examinations and pay the appropriate fee by March 2, 2010. Thereafter a late fee of €35 is imposed. The examination fees are: €50 for the first subject/project and €20 for each additional subject/project. May examination fees cannot be...

Dan Healy and Gareth Barry from Independent Radio Sales

Thu, 11 Mar 2010 18:33:32 GMT