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The Marketing Institute of Ireland

Marketing House
South County Business Park, Leopardstown
Dublin, Dublin 18
+353 1 295 2355

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ABC Island of Ireland Report 2010 Published
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Release Date: 23-Aug-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
The June 2010 ABC Island of Ireland report includes figures for newspapers, consumer magazines, business magazines and online properties for the island of Ireland. Owned by the media industry in the UK and Ireland, ABC independently verifies and reports on media performance, providing a major trading currency for media buyers and owners across print, events, digital and evolving platforms. Visit www.abcireland.ie or Download ...
Click to read ABC Island of Ireland Report 2010 Published

Finding Your Skills: Whose Mouse Mat are you Using?
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Release Date: 23-Aug-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
This is the fifth in the series of articles developed by Brian McIvor MMII M.A., the leading career specialist. The series has been specifically designed to assist members of the Marketing Institute of Ireland in managing their careers in these challenging times. In this month's article Brian McIvor shows you how to find your skills set. From time to time I ask my clients: what did you take with you from your last marketing job? What ...
Click to read Finding Your Skills: Whose Mouse Mat are you Using?

'High Impact Marketing'- New Training Course
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Release Date: 21-Jul-10 Author or Contact: Ailish Hollingsworth Category: Marketing Institute News
'High Impact Marketing' is a new five day, high speed, interactive course leading to a Certificate in Marketing Practice from The Marketing Institute of Ireland. Is This You? • Your company is challenged. • Everyone is looking to you for solutions. • You know that price-slashing is not the answer. • You need a focused marketing strategy that creates results as fast as possible. A ...
Click to read 'High Impact Marketing'- New Training Course

If there is such a thing as Brand ME - what�s Proposition ME?
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Release Date: 20-Jul-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
This is the fourth in the series of articles developed by Brian McIvor MMII M.A., the leading career specialist. The series has been specifically designed to assist members of the Marketing Institute of Ireland in managing their careers in these challenging times. The second article looks at regaining your confidence after redundancy. In previous articles we have looked at thinking about yourself as Brand ME, about ...
Click to read If there is such a thing as Brand ME - what�s Proposition ME?

Setting Your Sights on Success
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Release Date: 22-Jun-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
This is the third in the series of articles developed by Brian McIvor MMII M.A., the leading career specialist. The series has been specifically designed to assist members of the Marketing Institute of Ireland in managing their careers in these challenging times. The second article looks at regaining your confidence after redundancy. Setting Your Sights This month we talk about success. No professional marketer would place a ...
Click to read Setting Your Sights on Success

The 2nd World Non-Profit & Social Marketing Conference
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Release Date: 21-Jun-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
The 2nd World Non-Profit & Social Marketing Conference will take place in Citywest Hotel, Dublin on 11-12 April 2011 which is supported by The Marketing Institute of Ireland. This is your last chance to obtain the super early bird delegate rates. Register for the conference on or before Wednesday 30th June to take advantage of the super early bird rate and save up to 30% on the conference registration fee. You can register now at: ...
Click to read The 2nd World Non-Profit & Social Marketing Conference

Boost in Consumer Confidence Causes House and Car Sales to Increase
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Release Date: 27-Apr-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
The Marketing Institute of Ireland and UCD Smurfit School launch Consumer Market Monitor Q1 2010 Results
Click to read Boost in Consumer Confidence Causes House and Car Sales to Increase

Michael Carey receives UCD honour
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Release Date: 26-Apr-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
Michael Carey, Chairman of the board of the Marketing Institute of Ireland, has been awarded the UCD Smurfit School ‘Alumnus of the Year’ 2010. Influential business leaders from across the globe gathered to honour Michael Carey, Executive Chairman of Jacob Fruitfield Food Group and Aidan Heavey, CEO of Tullow Oil, as UCD Business Alumni of the Year at the inaugural Alumni Awards 2010 fundraising dinner. The awards, which are ...
Click to read Michael Carey receives UCD honour

Marketing White Papers Series
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Release Date: 6-Apr-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
MII calls for submission of marketing white papers of interest to Irish marketers.
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Career Advice for Marketers
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Release Date: 23-Mar-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
The Marketing Institute of Ireland is enhancing its career services to members. Resources and tools are already available to aid members in managing their careers, whether you are a newly qualified graduate, have ten years experience, or you are seeking new opportunities following redundancy. We have recently partnered with Brian McIvor, MMII, M.A., a leading Irish career specialist, to provide a range of content, online resources, and ...
Click to read Career Advice for Marketers

Marketing Graduates Fast Track
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Release Date: 22-Mar-10 Author or Contact: Rose Ellen Kavanagh Category: Marketing Institute News
Get a step ahead by supplementing your academic qualification with a professional accreditation
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Institute Welcomes "Your Country, Your Call"
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Release Date: 17-Feb-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
The Marketing Institute of Ireland has welcomed the launch of "Your Country, Your Call... Is leatsa é". This competition is designed to reward transformational ideas for Irish economic prosperity, aiming to find and reward two proposals that could help change the way we do things, allow businesses to grow, employment to be created and prosperity to flourish. The two winning propsals will be awarded with a prize of ...
Click to read Institute Welcomes "Your Country, Your Call"

Become A Fan on Facebook
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Release Date: 1-Feb-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
Become a fan of our new group on Facebook . You'll find event updates, new training courses, news and links to job vacancies and you can network with other marketing professionals. You can also follow The Marketing Institute on Twitter and members can join our professional networking group on LinkedIn
Click to read Become A Fan on Facebook

Latest Consumer Market Monitor from MII and UCD
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Release Date: 27-Jan-10 Author or Contact: Jenny Bishop Category: Marketing Institute News
The Marketing Institute of Ireland and Smurfit Business School at UCD launch Q4 Consumer Market Monitor
Click to read Latest Consumer Market Monitor from MII and UCD

Ireland Experiencing Trust Crisis � Survey
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Release Date: 26-Jan-10 Author or Contact: Susan Flynn Category: Marketing Institute News
Trust in Government and Business is lowest in Europe
Click to read Ireland Experiencing Trust Crisis � Survey

Dublin - Conference, The Business of Ageing - Turning Silver into Gold
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Release Date: 11-Jan-10 Author or Contact: Hilary Flynn Category: Marketing Institute News
March 3rd 2010, Royal Hospital Kilmainham, Dublin Did you know there’s a market that doubles every 6 years and will constitute one fifth of the world’s population by 2050? This market holds the bulk of the country's wealth, spends more that any other group, and its consumption has risen 3 times faster than any other demographic. And yet… only 10% of marketing campaigns target that market!Who are they? They are the baby ...
Click to read Dublin - Conference, The Business of Ageing - Turning Silver into Gold

Brightwater Salary Survey 2010
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Release Date: 9-Jan-10 Author or Contact: Eileen Moloney Category: Marketing Institute News
Brightwater Recruitment Specialists recently released thier 2010 salary surveys for both Brightwater and Brightwater Support which covers all of Ireland across a wide ranage of sectors. They expect there to be a big scramble for talent in early 2010 when signs of the economic recovery emerge. Savvy employers are now looking to re-fill key positions in their organisations vacated by radical headcount cuts taken earlier in 2009 during the ...
Click to read Brightwater Salary Survey 2010

New Fellows Announced
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Release Date: 7-Dec-09 Author or Contact: Jenny Bishop Category: Marketing Institute News
The Board of the Marketing Institute of Ireland has announced the names of eleven members who are to be conferred with the highest category of membership, that of Fellow of the Institute. Fellowship is awarded in recognition of a members contribution to marketing and/or to the work of the Institute itself. The new Fellows for 2009 are: Conor Carmody, Meteor Stuart Fogarty, McConnells Kate Uí Ghallachóir, DIT Deirdre Houlihan, FBD ...
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'Marketing Insider' Archived Issues
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Release Date: 5-Dec-09 Author or Contact: Jenny Bishop Category: Marketing Institute News
Members of The Marketing Institute can click here to access archived issues of 'Marketing Insider' . The newsletter includes news, upcoming events, training courses, reports and a selection of current job vacancies from our website and is published on a monthly basis. Non-members of The Marketing Institute can click here to subscribe to the monthly publication.
Click to read 'Marketing Insider' Archived Issues

State of the Net Survey Results Show Email still top choice for marketers
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Release Date: 2-Dec-09 Author or Contact: Jenny Bishop Category: Marketing Institute News
Email continues to be the most popular online promotional format among Irish marketing professionals, despite a proliferation of other options and a surge in social media campaigns. This is one of the key findings from the second Online Marketing Sentiment Survey, conducted by AMAS among members of the Marketing Institute of Ireland. The survey confirms trends established in the first Online Marketing Sentiment ...
Click to read State of the Net Survey Results Show Email still top choice for marketers

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