The latest series of videos has just been released as part of the Marketing Institute of Ireland's 
partnership with the Digital Marketing School to provide our members access to an online video resource right here on the Institute's website.
Featured videos this month are listed below. Click on the links below to access specific interviews or click here to access the complete series of videos.
Newly added videos are added to the existing library so please click on 'Menu' and scroll down to the bottom to see the latest additions.
20. Shelly Lazarus Interview
Niall O'Driscoll, Digital Marketing School, catches up with Ogilvy & Mather Worldwide Chairman, Shelly Lazarus, in AdTech New York. She shares her views on the Obama campaign and why he was awarded 'AdAge Marketer of the Year' on the morning after he won the US Presidential Elections. Shelly has been listed in Fortune magazine's annual ranking of the 50 Most Powerful Women in American history.
21. Mike Hughes Interview (Xtranormal)
Digital Marketing School catches up with Mike Hughes of www.xtranormal.com at Ad:Tech, New York , to get an insight into their interesting new offering.
22. Natsuko Kimura (KDDI Designing Studio) Interview
Digital Marketing School was in Japan to catch up wit Natsuko Kimura from KDDI Designing Studio in Tokyo. Kimura San is the General Manager of KDDI Designing Studio, which showcases some of the innovations and future concepts of KDDI, one of Japan's largest phone companies, employing 16,967 people in Japan.
23. James Dunne (Bluecube Interactive) Interview
Janes Dunne is Head of Digital Strategy with Bluecube Interactive in Dublin, joining the agency in April 2009 from McCann Erickson Dublin where he is aiming to drive digital in a traditional ad agency environment. James shares his views on the key elements in creating a digital strategy and the future for traditional media.
24. Kieran Harte - Hyperlocal Case Study
Kieran Harte, Commercial Operations Director of DigitalWorx, an Irish Times Company, gives us a really intersting case study on hyperlocal advertising, and how brands can use location targeting to deliver the message to the target consumers. A great insight from a marketing expert with international expertise.
Videos will be updated monthly.
•
del.icio.us
digg
facebook