20-Jul-10 4:00 AM GMT

If there is such a thing as Brand ME - what’s Proposition ME?

This is the fourth in the series of articles developed by Brian McIvor MMII M.A., the leading career specialist. The series has been specifically designed to assist members of the Marketing Institute of Ireland in managing their careers in these challenging times. The second article looks at regaining your confidence after redundancy.

In previous articles we have looked at thinking about yourself as Brand ME, about regaining your confidence and focussing on what you really want in your new career. Now it’s time to think about that basic marketing question: what’s your proposition?

You have a number of things to offer a potential employer:

(1) Your Transferable skills: The skills that you used to achieve results in your previous work can be recycled into new environments. What you have to do is to put in a lot of work into being specific about them. For example saying on your CV that you have experience in writing advertising copy for national campaigns under tight deadlines is much better than describing yourself as an “excellent communicator” (they all say that!).Top selling author Richard Nelson Bolles who wrote the classic job-hunting manual What Color is Your Parachute? sees transferable skills as the secret to success in job-hunting – particularly in a recession. Bolles should know – he was a senior clergyman who got laid off into an employment market that seemed to have no place for him. He became a writer using the skills he had over many years researching and writing sermons for his Sunday service. You could say that he practiced what he preached!

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For additional information on this release, please contact:

Jenny Bishop

Phone: 01 216 0159

Fax: 01 295 2453

Email:

Source: The Marketing Institute of Ireland

Website: http://www.mii.ie