5-Oct-12 5:45 AM  GMT

Annual Salary Survey & Market Trend Report Published 

The Ireland Salary & Market Trend Report is now available. With responses from 885 marketing and communications professionals within Ireland, the Ireland Salary & Market Trend Report is one of the most comprehensive of its kind. The report has been produced by EMR Ireland in partnership with The Marketing Institute. Contributions from respondents are included alongside market trend commentary from a number of Irish marketing leaders, as well as from EMR’s dedicated Dublin-based team.
 
 
The headline results include the following:
 
  • 39% of marketers left their last position due to a lack of career development  
  • Less than 4% left for better bonus potential
  • 43% of marketers feel very secure or secure in their current role, however 30% plan to change jobs in the next 12 months
  • 77% of marketers see a long term future in the profession
 
Research conducted among 885 Irish marketing professionals* by EMR, the specialist marketing and communications recruiter, and The Marketing Institute, found that marketers are now valuing career development and challenging work over and above that of salary and bonus. Respondents of the Salary & Market Trend Report shows that 39% of marketers left their last position to further develop their career and a further 32% left to undertake a new challenge or more interesting work. Increased salary ranked the fifth most common factor, while less than 4% reported leaving their previous role for better bonus potential.
 
Simon Bassett, Managing Director of EMR, comments, “The report produced a number of interesting and unexpected findings across the industry, one of which being the fine balance between what employers are looking for in marketing talent versus what those individuals deem valuable. The question now is how employers plan to retain top marketing talent by providing the career development and challenges they seek.”
 
 
 
 
To discuss the implications of the report’s findings for the Irish marketing industry, 12 of the country’s top marketers met at an event hosted by EMR and The Marketing Institute on Tuesday 25 September. Conversation centred around the changing face of marketing and the increased demand for marketers to be commercially focused. Loretta Dignam, Group Marketing Director of Valeo Foods says, “Marketers need to be increasingly commercial, so honing analytical and commercial skills is critical. I would also strongly recommend spending time in sales and account management roles.”
 

Job Security

 
Despite continued uncertainty in the wider economy, the report also found that 77% of marketers plan a long term career within the profession and 43% feel either very secure or secure in their current role. Conversely, only 9% feel very insecure and 18% feel insecure. Tom Trainor, Chief Executive of The Marketing Institute comments, “The survey received a very high response rate, so the fact that more than three quarters plan a long term career in marketing is a very positive sign for both the future growth of Irish businesses and the profession as a whole. Three quarters would also recommend their current employer to a friend, supporting the equally high number of marketers who feel secure in their current role. This is a very promising sign that marketers feel valued within the organisations they work for and are recognised for the vital role they play.”
 

Digital Demands

 
The increased importance of digital marketing was also a focus of the report, with 28% of departments planning to restructure over the next 12 months in order keep up with the demands of digital media. Simon Bassett continues, “Digital is an area we’ve seen enormous growth in throughout 2012 and I expect this to continue. Commercially savvy digital marketers, particularly within ecommerce, CRM and mobile are in increasingly high demand and are able to demand a premium for their skills as a result.”
 
 


 

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For additional information on this release, please contact:
Niamh Walsh
Phone: 01 295 2355
Email:
 
Source: EMR Ireland & The Marketing Institute  
Website: N/A
 

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