Summary:
With blue chip clients such as AIB, Barclays, BBC, Diageo, Bank of Ireland and O2; Frontend provide customer research services incl. focus groups, depth interviews, usability testing, ethnographic research and ‘out of box experience’ evaluations.
We also provide state-of-the-art research and testing facilities incl. full usability testing lab, client viewing facilities and, are Ireland’s first agency to provide eye tracking! Our extensive experience spans 11+ years across multiple industries.
Full Description:
Frontend provide customer research services including focus groups, depth interviews, usability testing, ethnographic research, competitive analysis and ‘out of box experience’ evaluations. Our international blue chip client list includes AIB, Barclays, BBC, Diageo, Bank of Ireland and O2. Our extensive experience spans over 11 years and across sectors including Banking & Finance, Mobile & Telecoms, Media, FMCG, Government and Software.
Eye Tracking provides unique methods to measure design effectiveness and consumers perceptions. It can be used to evaluate almost anything including:
- Online marketing & advertising
- Websites and Web Applications
- Interactive TV and TV ad campaigns
- Print marketing communications incl. Advertising (indoor, outdoor magazine, newspaper, etc.) direct mail, etc.
- Packaging design
Research Facilities
Client Viewing Room
Video Picture-in-Picture Data Capture
Eye tracking software indicating gaze patterns
Heat maps indicate where consumers are looking
Frontend also provide full
design services to interpret research into tangible solutions.
For more information on Frontend, Our Services, Research Facilities and/or clients please visit
www.frontend.com.
For Additional Information, Please Contact:
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