Date of course: Thursday11th & Friday 12th March 2010
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Duration: Two days:
Delegate Fee: Members, 650.00 Non Members 890.00
Aim: To develop your e-Marketing strategy, give you online tactics to boost your organisation’s results, and ultimately, to help you use eMarketing to create sustainable competitive advantage.
Target Group: Marketing Executives, Non-marketing professionals involved in or interested in e-Marketing (including sales, business development and web designers). No prior knowledge required. .
Course Outline:
• Develop Online Credibility before Raising Visibility
• How to recognize which e-volutionary stage your business is in
• Why Web 2.0 is the ‘biggest change since the industrial revolution’ (Business Week)
• What is Social Media & How does Social Marketing work?
• How to satisfy your visitors online & avoid costly errors that others continually make
• How to convert more visitors to customers & boost your revenues immediately
• How to convert more customers into lifetime customers & boost medium term growth
• How to stop losing customers (beat the customer service time bomb)
Raise Visibility - Generate More Visitors:
• How to exploit eTools (SEO; SEM/PPC;
• Banner Ads & i-TV ads & Video;
• Viral Marketing & Online PR; Social Media (incl.Blogs, Youtube; Linkedin; Facebook & Twitter);
• Opt-In eMail/SMS; Links, Web Rings & Affiliate Networks; Widgets & Atomisation; Offline Integration)
• How to Build an eMarketing Plan that works (& is used by blue chips globally)
• How to continually improve - increase what works best & drop what doesn’t
• How to use Creative Thinking Techniques to find low cost online added value for your customers.
Recent delegate feedback:
"This course has given me increased confidence in a fast moving area - we are all learning together and the 2 days have helped me clear away the idea that the area is a 'Black art'."
“The course made me put myself in my customers shoes which is what I should do every day. I went from unsure about how I would cope through the two days to feeling more confident to enthusiasm to do better! Loved it .....Thanks a million"
“A very informative and enjoyable course which has changed my whole thinking on e-Marketing.”
Download Booking Form: and send along with payment to The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Payment by cheque is made payable to The Marketing Institute of Ireland or phone Ailish on +353-1-2952355 with your credit card details.
Seminar Leader: eMarketing eXcellence author, creator of SOSTAC Planning & social marketing consultant, PR Smith who works with blue chips and small to medium sized organisations around the world. He also recently launched a Web 2.0 site to support his book about sportsmanship
