The Persuaders Marketing Podcast - In this podcast Hugh Hick and Alex Gibson from The Persuaders discuss the recent Marketing Institute of Ireland conference held in Dublin's Four Season's Hotel. Among the interviewees are Caroline Taylor from IBM and Daniele Fiandaca, Managing Partner at Cheil UK and economist Dr.Constantin Gurdgiev. Listen to Persuaders Conference Podcast
Download the IBM CMO Study directly which Caroline Taylor referenced
Attendees can access the videos and slides from the 32nd National Marketing Conference. Please note that this content is restricted to conference delegates only.
Many Irish businesses are facing the toughest trading conditions they have ever experienced. This is more than just a blip, and a number of forces are converging to create a fundamental shift in the marketing environment. This is not something that can be managed by just trying harder. Rather, an in-depth understanding of what is happening is required by marketing leaders. The National Marketing Conference is aimed at surfacing and highlighting the changes and their implications for marketing.
We have brought together a panel of Irish and international experts to help us put the picture together, and to ensure that your marketing strategies for 2012 are as well-informed and robust as they can be.
Constantin Gurdgiev, Head of Research at St Columbanus IA
Caroline Taylor, Vice President of Marketing, Communications & Citizenship, IBM
David Cotter, Country Manager, P&G
Daniele Fiandaca, Founder, Digital Fauna
Colin Gordon, CEO, Glanbia Consumer Foods
David Sneddon, Sales Director, Google
Listen to Conference Radio advertisment
Twitter IrishMarketers: Event hashtag - #11NMC
If you are interested inSponsorship /exhibitionopportunities for this event please contact Marie Therese Campbell on + 353 1 2160 150 or email mtc@mii.ie
2011 Conference Sponsors
Exhibitors
COST
Before 9-Nov-11
Member:
EUR 490.00
Non-Member:
EUR 590.00
Pay onlinewith(members shouldlogin before they register)
Payment must be made PRIOR to the event. The Marketing Institute of Ireland regrets that we cannot reimburse registration fees for any cancellation made within 7 days of the event (and it is our policy to charge full price for all no-shows).
Attachments
Event Contact
Event Coordinator
Lourda Meade
Marie Therese Campbell
+ 353 1 2160154
+ 353 1 2160150
Comments for National Marketing Conference 2011 - Differentiation for Growth:
8.40-8.45am Conference Moderator Alex Gibson is senior lecturer in marketing at Dublin Institute of Technology and Visiting Professor at ESSEC Business School, Paris. He has extensive broadcasting experience on television, radio and online, and he presents The Persuaders on Dublin City FM, Ireland’s only radio programme dedicated to marketing issues. Alex has served on the European board of the Hospitality Sales and Marketing Association International, and has received its Lifetime Achievement Award.
8.45-9.45am Panel Discussion: The economic outlook for growth in 2012
Brendan Keenan is Economics Editor at Independent Newspapers. He joined the group in 1983, and held the positions of Business Editor with the Irish Independent and subsequently Group Business Editor, and he introduced the Thursday business supplement. Previously Brendan was Ireland Correspondent with the Financial Times, and before that was Economics Correspondent with RTE.
Dr. Constantin Gurdgiev, Head of Research at St Columbanus IA and writes regular columns and frequently contributes to Irish and international publications. He writes a popular daily economics and finance blog. Constantin holds a PhD in Macroeconomics from Trinity College, Dublin, an MA in Economics from Johns Hopkins University, and an MA in Mathematics from the University of California, Los Angeles.
09.45 – 10.45am Caroline Taylor is Vice President of Marketing, Communications and Citizenship at IBM with responsibility for Britain and Ireland. Based in London, she manages the strategy and delivery for both IBM’s brand and reputation, and its sales pipeline development. Her team spans all aspects of the go-to-market strategy and execution; including market segment management, marketing communications, public relations and corporate social responsibility.
11.15 – 11.45am David Cotter is Country Manager for P&G in Ireland, with responsibility for the full portfolio of P&G brands. David’s brand management career began at P&G, when he worked on the iconic Fairy Liquid brand. After a period with Diageo in Dublin in a New Business Development role launching Draught Guinness in a bottle, David re-joined P&G and helped establish the first Dublin-based sales team. He then spent five years in Geneva on the Pringles Global Franchise leading the Global Marketing and New Product Development group.
11.45am – 12.45pm
Colin Gordon is CEO of Glanbia Consumer Foods – Ireland’s largest Food company. He has extensive experience in FMCG having worked in various organisations at senior level for the last 25 years. He founded, & chaired for 5 years, Bord Bia’s Brand Forum, is a Board member of Bord Bia’s Consumer Foods Board, and Chair of IBEC’s Food and Drink Industries Ireland (FDII). Colin has served as President of Appeals for the IGBF where he is now Vice-Chair, and has worked on a number of Government and non-government Advisory groups looking at the role of industry and Agri-Food in the wider societal context. Colin went to Trinity and UCD and is a Fellow of the Marketing Institute of Ireland since 1999.
2.15 – 3.15pm David Sneddon is Google Sales Director for Germany, Austria and Switzerland, based at Google's EMEA Headquarters in Dublin, David runs a team advising clients across all aspects of Search, Display, Social and Mobile products. Previously he was Managing Director of Mindshare Ireland, the largest media buying agency in Ireland and part of GroupM/WPP. David has a wide range of experience in online and offline media with a particular interest and experience in retail, FMCG and financial services - he has worked with Unilever, Tayto, Danone, Nestle, Irish Life and Permanent, 3 Mobile, Marks & Spencer and many others.
3.35 – 4.55pm Daniele Fiandaca is the founder of Digital Fauna. Previously he ran the global digital communications agency Profero for over 10 years, building it from 20 to over 250 people globally, with a revenue of €23m and clients such as 3M, Apple, ASICS, Channel 4, IKEA, Johnson&Johnson, Lufthansa, MINI and Pepsico. He headed up Profero’s global social media offering, The Hive, ensuring that the agency was rewired for the future, and has spent the last four year’s rewiring himself.
Daniele Fiandaca is the founder of Digital Fauna. Previously he ran the global digital communications agency Profero for over 10 years, building it from 20 to over 250 people globally, with a revenue of €23m and clients such as 3M, Apple, ASICS, Channel 4, IKEA, Johnson&Johnson, Lufthansa, MINI and Pepsico. He headed up Profero’s global social media offering, The Hive, ensuring that the agency was rewired for the future, and has spent the last four year’s rewiring himself.
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