Event Description

“Marketing Innovation for 2011” - Creative Strategies for Growth
Don't miss the 31st National Marketing Conference	The theme of this years conference will centre on marketing innovation. It is our firm belief that in the coming years, economic success throughout the EU will to a great extent be determined by marketing innovation, entailing the commercialising of great ideas and concepts which would otherwise not come to fruition. We believe that marketing professionals, the people who are responsible for finding and exploiting markets for Irish products and services, are going to be key to a positive and proactive response to tougher trading conditions in the period ahead. The Institute attaches great importance to the task of rallying and energising this population. The conference will focus on the link between good marketing and overall business success, it will highlight the changing nature of markets and customers, and stress the need for ongoing marketing innovation in Irish businesses.
Date for your Diary! - 3rd November 2010

If you are interested in sponsorship or exhibition opportunities for this event please contact Marie Therese Campbell on + 353 1 2160 150 or email mtc@mii.ie

Conference Faciliator Ivan Yates

Dr Constantin Gurdgiev - Global Economic Outlook & Ireland’s Road to Recovery - The backdrop that marketing leaders need to understand before setting future strategies.

Martin Thomas - Innovating to Global Scale - How marketing must now lead by unleashing energy and creativity throughout the business.

Jerry Kennelly - Innovating to Global Scale - Using innovation to break the mould and enable rapid growth in an entrepreneurial environment.

Anne Sawbridge - Innovation for Product Leadership - The role of new product innovation in the growth mix and the keys to creating genuinely differentiated new products.

Steve Shapiro - 24/7 Innovation - How to create a lean action based framework that will move your business through three key stages into a state of “perpetual innovation”.

Patou Nuytemans - Innovation in 21st Century Marketing - The new marketing behaviour that must be adopted to make “the line” disappear and leverage the opportunity for true innovation brand building.

Don't miss our Early Bird Rates...

Members €390 and non members €490 register and pay online before 11th October 2010.

Pay online with (members should login before they regsiter)

Media Partner Sponsor

Exhibitors

Attachments

Printable Booking Form 2010.pdf 40.077 KB (40077 bytes)

sponsors.pdf 177.499 KB (177499 bytes)


Event Contact	Event Coordinator
Cecilia McLernon	Marie Therese Campbell
+ 353 1 2160156	+ 353 1 2160150

Comments for Dublin - 3rd Nov 2010 National Marketing Conference 2010:

Dublin - 3rd Nov 2010 National Marketing Conference 2010

Wednesday 3-Nov-10 8:00 AM to 4:30 PM GMT

Speaker Line Up - Dr. Constantin Gurdgiev, Martin Thomas, Jerry Kennelly, Anne Sawbridge,Steve Shapiro and Patou Nuytemans

Biography

Ivan Yates presents Breakfast on Newstalk 106-108 FM, bringing listeners all the news, sport, business, comment and analysis each weekday morning from 6.30am. A former Minister for Agriculture Food and Forestry, and Fine Gael’s front bench spokesman for finance for a number of years, Ivan left a promising political career to pursue his interests in business. He is a non executive chairman of a number of significant companies, and he’s a regular media commentator on current affairs and business. Ivan will chair the conference.

Global Economic Outlook & Ireland’s Road to Recovery

Dr. Constantin Gurdgiev is Head of Macroeconomics at the IBM Centre for Business Value, lecturer in finance at Trinity College, Dublin, and Economics Advisor to the Irish Exporters Association. Constantin writes regular columns and frequently contributes to Irish and international publications. He writes a popular daily economics and finance blog. Constantin holds a PhD in Macroeconomics from Trinity College, Dublin, an MA in Economics from Johns Hopkins University, and an MA in Mathematics from the University of California, Los Angeles.

Marketing as Innovation Leader

Martin Thomas has over 20 years of experience as a marketing practitioner, trainer and author, which has helped him develop deep and compelling insights into how marketing leaders need to adjust and respond to the fast-changing challenges that face us at present. Martin has managed several award-winning advertising media, PR and sponsorship agencies, and worked with many of the world's largest corporations. He has been a pioneer of integrated brand and communications planning as a specialist marketing discipline. Martin is co-author of 'Crowd Surfing: Surviving & thriving in the age of empowerment'. View video (2 minutes excerpt from 2009 conference).

Innovating to Global Scale

Jerry Kennelly is a highly innovative entrepreneur. He founded Stockbyte which captured 10% of the global royalty-free stock photography market in ten years. He has been honored by the Deloitte Fast 50 Awards and selected as the Ernst & Young Emerging Entrepreneur of the Year. Jerry has spearheaded the Young Entrepreneur Program, involving 1600 students being guided through the business start-up process, and an adult version of the program has recently been launched. He has also recently founded Tweak.com.

Innovation for Product Leadership

Anne Sawbridge is Global Innovation Director at Cadbury. She was previously MD at Cadbury Ireland having returned from three years as Vice-President Marketing for Neutrogena in Los Angeles, where she won the US industry award for Best New Skincare Launch in 2004. Anne’s career has been in fast moving consumer goods, and she has developed a reputation for driving growth and innovation through consumer centric strategies, executed with excellence in the marketplace. She thrives on the challenge of finding new more breakthrough ways to engage and excite customers better than ever before! Anne holds a B.Comm and an MBS from UCD.

24/7 Innovation

Steve Shapiro has over 20 years of practitioner experience in innovation. During his 15-year tenure with Accenture, Steve established and led their Global Process Excellence Practice, delivering innovation training to 20,000 consultants. He is the author of “24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change” (McGraw-Hill). Featured in “Newsweek,” “Investors Business Daily,” and “The New York Times”, this work outlined his step-by-step program for instilling a mindset of ongoing innovation within an organisation to achieve and sustain a leadership position in any market. Steve is currently Chief Innovation Evangelist for InnoCentive, the open innovation leader.

Innovation in 21st Century Marketing

Patou Nuytemans Chief Digital Officer with Ogilvy Europe, Patou is very well placed to assess the way in which international marketing leaders are most effectively incorporating innovation into their businesses. Patou’s career has seen her always at the forefront of innovation. In her early career with Ogilvy she gained experience in CRM, direct marketing and integrated marketing. She then joined Microsoft as Direct and Online Communications Manager, Benelux. Several years later she re-joined Ogilvy as the European Account Director for IBM Software, and later moved to NY as Ogilvy's first Global Knowledge Manager.