Monday 9-Nov-09 8:00 AM to 10:00 AM GMT

Speaker: Mitch Markson, Joe Collum, Tomas Sercovich

Fire Restaurant
The Mansion House,
Dublin 2

Details for "Dublin - Morning Seminar, Edelman Goodpurpose Global Study Launch"

This event is fully booked!

The launch of the 3rd Edelman Goodpurpose Global Study and a discussion on why brands and companies that engage in social purpose have an opportunity to solidify relationships with their key consumers/ stakeholders.

In a recent Business in the Community Ireland/Ipsos MORI �Survey of Corporate Image and Corporate Responsibility 2009�, more than 80% of those surveyed said that a company�s commitment to social responsibility is important when buying a product or service. Just under a quarter of respondents were able to name a company they considered an �all-rounder� i.e. providing excellent customer service, good employer and mindful of impact on environment, showing that consumers in Ireland are largely unaware of good corporate behavior.

goodpurpose is Edelman's brand of social purpose marketing. It is dedicated to helping brands develop and activate concepts and campaigns that trigger what we call "mutual social responsibility"�brands and consumers working together to effect positive social change, and �Return on Involvement��a new metric that looks at participation and involvement as true brand loyalty builders.

REGISTER ONLINE

Speaker Mitch Markson, Joe Collum, Tomas Sercovich

Michael Carey FMII Chairman of the Board of The Marketing Institute of Ireland will chair the event.

Tomas Sercovich, Senior Corporate Responsibility Consultant, Business in the Community Ireland; Mitch Markson, President of Edelman Consumer & Global Creative Director and

Joe Collum, Marketing Director, Glanbia Consumer Foods.

Speaker session will be followed by a Q/A on the challenges and benefits for companies when integrating corporate responsibility (CR) and social purpose into their brand.

This seminar is a Marketing Institute of Ireland/ Edelman/ Business in the Community Ireland joint initiative which aims to highlight the importance of aligning your Corporate and Social Responsibility values to your brand.