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The Marketing Institute of Ireland (MII) and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q3 2009, which show that credit card spending is down by 15% compared to this month last year, as consumption returns back to the level it was in 2005. The monitor reveals that consumer expenditure is forecasted to decline 7.6% by year end with another decline of 4% in 2010. Q3 results show Irish consumer is spending 32% less per transaction falling from €66.74 ...

The Marketing Institute of Ireland launched the latest quarterly Consumer Market Monitor Q4 in conjunction with the Smurfit Business School at UCD. Amongst the results, the report indicates that cross border shopping has cost the Irish Exchequer an estimated €810 million in 2009, the equivalent of 3.5% of the retail market. The monitor reveals shopping in the North is up 25% since the end of 2008 with 250,000 households in the Republic now doing grocery shopping in the North. Q4 results ...

The second Consumer Market Monitor, produced by the Marketing Institute of Ireland (MII) and the UCD Michael Smurfit Graduate Business show the Irish consumer market continued to be in a very weak state in the 2nd quarter of 2009. The monitor shows there has been a steady although modest lift in consumer confidence from April to June, with June showing the highest level in more than twelve months. Although the lift is encouraging, it has yet to feed through into sales as consumer spending in ...

Dan O'Brien discusses economic realities for Irish firms - what are the underlying shifts in our economy and what are the implications for Irish businesses

artin discusses rethinking marketing - how should marketing leaders respond to the new economic realities to ensure their firm is among the winners.

Martin discusses rethinking marketing - how should marketing leaders respond to the new economic realities to ensure their firm is among the winners.

Silvia discusses Global Food and Health Trends - Where is the consumer? What are the forces at work on this huge sector and what does this all mean for marketers today and tomorrow

Mark Hughes discusses how to capture the attention of consumers in the current environment and make your brand entertaining, fascinating and newsworthy

Mark Hughes discusses how to capture the attention of consumers in the current environment and make your brand entertaining, fascinating and newsworthy

Stephen discusses how the Internet is changing marketing, why marketing will never be the same again, and what you need to know to stay ahead.

Carolan Lennon discusses the how firms can respond to supertrends and an ever-changing consumer, especially in light of the rise of social media

Irish immigrants to America during the second half of the nineteenth century presented significant challenge to the existing Protestant ruling elite. The provenance, religion and behaviour of the arriving Catholic Irish stood in particular opposition to the morality of the Puritan descendents, an ancient enemy of the Irish, who claimed cultural hegemony over the new United States. The result was a contest of wills over the consumption of goods, public and private, religious and secular. This ...

Stephen Brown's article discusses the state of Marketing in today's world. Download Full Article

In the cultural supermarket, Brand Ireland offers a lifestyle choice that appeals to many shoppers. Scores of companies that associate themselves with its symbolic constructions have profited from its country of origin cachet. This paper will illustrate how Brand Ireland gained its iconic status and provide a brief biography of its commercial life. It will begin by revisiting the dramatic historical changes in Irish history that inadvertently wrought Brand Ireland’s accidental birth. It ...

In this paper we go in search of the Celtic soul, tracking its historical intertwining with, and relation to, Irish masculinity, from Ireland’s pre-colonial past to its colonial days and finally to its postcolonial present. We argue that the Celtic soul manifests itself, with great success, in the Magners Irish Cider advertising campaign. As a key part of our analysis, we also illustrate how representations of the Irish Celt serve as a means of enabling young male consumers to reconcile ...

This article explores the nature of surrogate consumption activity with three cases of non-institutionalised home confined consumers. The role played by personal communities in their daily lives is explored from the constrained rural contexts in which they consume. Despite the barriers to achieving normalcy in the marketplace, home confined consumers are able to realise freedom and agency, and express identity through engagement in surrogate consumption activity. Surrogate consumption activity ...

Economic growth in Northern Ireland has undoubtedly raised the standard of living for many consumers and contributed to a growing culture of consumption. However, this heroic discourse masks the various social problems associated with economic growth, in particular, the deepening of inequality. This article aims to demonstrate the lived experience of poverty against the backdrop of a society that is increasingly dominated by consumption. Findings suggest that limited financial resources and ...

This article examines various aesthetic strategies used in a number of recent films to represent and help brand [post] Celtic Tiger Ireland. Applying the retro branding analysis developed by Stephen Brown et al. (2003), and using their notion of ‘allegory’ to describe an Irish brand story, a close reading is provided of films like The Commitments (1991) and Angela’s Ashes (2000) to more contemporary films including About Adam (1999), Adam and Paul (2004), The Tiger’s ...

Firefox 3.5: The World’s Most Popular Browser Firefox 3.5 is now the most popular browser worldwide, edging past Internet Explorer 7, according to analytics site StatCounter. The timing has favored FF3.5, however: IE7 usage has died off as people upgrade to IE8, meaning that Internet Explorer’smarket share is currently spread equally across IE7 and IE8. Add together all versions of IE versus all versions of Firefox, and Microsoft’s browser is still leading the pack by a ...

Getting people to interact with others and upload content to a community-driven site enough may sound easy, but engagement doesn’t happen automatically. It takes time and work, and much of the right formula is deduced through trial and error. Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities. 1. Make It Easy to Participate This sounds like a no-brainer. If it is not clear ...