Marketing Articles List View

In this podcast we get to get the inside track on some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Awards.

The Marketing Institute of Ireland (MII) and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q1 2010 results, which show that consumer confidence has doubled in March 2010 compared to March 2009. The monitor, which tracks key indicators of confidence and activity in the Irish consumer market, highlights that in the first three months of the year new car sales have risen by 31% and house sales have increased threefold on the same quarter in 2009. This hike in ...

Senator Feargal Quinn is one of the best known names in Irish business. He has been an independent member of Seanad Éireann since 1993. Apart from his involvement with Superquinn, which he founded in 1960, and of which he is today non-executive president, Feargal Quinn has made many other contributions to the business life of Ireland, and to marketing in particular. He is chairman of EuroCommerce the Brussels-based retail, wholesale and international trade representation to the EU. He ...

The Marketing Institute of Ireland (MII) and UCD Michael Smurfit Graduate Business School launched the Consumer Market Monitor Q3 2009, which show that credit card spending is down by 15% compared to this month last year, as consumption returns back to the level it was in 2005. The monitor reveals that consumer expenditure is forecasted to decline 7.6% by year end with another decline of 4% in 2010. Q3 results show Irish consumer is spending 32% less per transaction falling from €66.74 ...

The Marketing Institute of Ireland launched the latest quarterly Consumer Market Monitor Q4 in conjunction with the Smurfit Business School at UCD. Amongst the results, the report indicates that cross border shopping has cost the Irish Exchequer an estimated €810 million in 2009, the equivalent of 3.5% of the retail market. The monitor reveals shopping in the North is up 25% since the end of 2008 with 250,000 households in the Republic now doing grocery shopping in the North. Q4 results ...

The second Consumer Market Monitor, produced by the Marketing Institute of Ireland (MII) and the UCD Michael Smurfit Graduate Business show the Irish consumer market continued to be in a very weak state in the 2nd quarter of 2009. The monitor shows there has been a steady although modest lift in consumer confidence from April to June, with June showing the highest level in more than twelve months. Although the lift is encouraging, it has yet to feed through into sales as consumer spending in ...

Dan O'Brien discusses economic realities for Irish firms - what are the underlying shifts in our economy and what are the implications for Irish businesses

artin discusses rethinking marketing - how should marketing leaders respond to the new economic realities to ensure their firm is among the winners.

Martin discusses rethinking marketing - how should marketing leaders respond to the new economic realities to ensure their firm is among the winners.

Sylvia discusses Global Food and Health Trends - Where is the consumer? What are the forces at work on this huge sector and what does this all mean for marketers today and tomorrow?

Mark Hughes discusses how to capture the attention of consumers in the current environment and make your brand entertaining, fascinating and newsworthy

Mark Hughes discusses how to capture the attention of consumers in the current environment and make your brand entertaining, fascinating and newsworthy

Stephen discusses how the Internet is changing marketing, why marketing will never be the same again, and what you need to know to stay ahead.

Carolan Lennon discusses the how firms can respond to supertrends and an ever-changing consumer, especially in light of the rise of social media

Irish immigrants to America during the second half of the nineteenth century presented significant challenge to the existing Protestant ruling elite. The provenance, religion and behaviour of the arriving Catholic Irish stood in particular opposition to the morality of the Puritan descendents, an ancient enemy of the Irish, who claimed cultural hegemony over the new United States. The result was a contest of wills over the consumption of goods, public and private, religious and secular. This ...

Stephen Brown's article discusses the state of Marketing in today's world. Download Full Article

In the cultural supermarket, Brand Ireland offers a lifestyle choice that appeals to many shoppers. Scores of companies that associate themselves with its symbolic constructions have profited from its country of origin cachet. This paper will illustrate how Brand Ireland gained its iconic status and provide a brief biography of its commercial life. It will begin by revisiting the dramatic historical changes in Irish history that inadvertently wrought Brand Ireland’s accidental birth. It ...

In this paper we go in search of the Celtic soul, tracking its historical intertwining with, and relation to, Irish masculinity, from Ireland’s pre-colonial past to its colonial days and finally to its postcolonial present. We argue that the Celtic soul manifests itself, with great success, in the Magners Irish Cider advertising campaign. As a key part of our analysis, we also illustrate how representations of the Irish Celt serve as a means of enabling young male consumers to reconcile ...

This article explores the nature of surrogate consumption activity with three cases of non-institutionalised home confined consumers. The role played by personal communities in their daily lives is explored from the constrained rural contexts in which they consume. Despite the barriers to achieving normalcy in the marketplace, home confined consumers are able to realise freedom and agency, and express identity through engagement in surrogate consumption activity. Surrogate consumption activity ...

Economic growth in Northern Ireland has undoubtedly raised the standard of living for many consumers and contributed to a growing culture of consumption. However, this heroic discourse masks the various social problems associated with economic growth, in particular, the deepening of inequality. This article aims to demonstrate the lived experience of poverty against the backdrop of a society that is increasingly dominated by consumption. Findings suggest that limited financial resources and ...