The Brightwater salary survey covers all of Ireland across a wide range of sectors.
Summary: Sales and Marketing in 2011 remained an employers’ market but certainly in the latter half of the year there was a notable shortage of skilled sales and marketing professionals on the move at most levels. Attrition levels continued to be very low in 2011 and this is predicted to continue into 2012. Companies’ selection processes were mainly focused on industry knowledge and experience, especially in the more technical sectors. This trend is likely to continue into 2012. Sectors with challenges in talent attraction are primarily ICT and FMCG. This is mainly due to the shortage of candidates who are willing to move.
Basic salaries have dropped in these sectors which is leaving it difficult to attract the level of experience required by employers. This should encourage salaries to increase relatively next year to compete with the employed market or it will mean that employers will need to reduce their essential selection criteria
In 2011, Internal Sales, National Account Managers, Key Business Developers and Digital/Online candidates were in demand and this is set to continue into 2012. Language skills are continuing to be in demand at all levels with the strong emergence from the domestic to international/export markets. Marketing roles have a huge emphasis on digital/online/social media experience.
Salaries will see stability with a stronger emphasis on bonus/commission structures. Companies offering benefits are still in the multinational space but as the indigenous market starts to grow, it will need to compete in this space in order to attract the right talent for their organisations. All in all, sales and marketing candidates are moving for career prospects and attractive compensatory commission structures and overall package, not only base salary. Candidates on the move will continue to look for stable, secure and growing companies and are less likely to make risky career moves.
Download the survey by clicking on the link below:
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25-Jan-12