The Email Marketing Insight Report is published by The Marketing Institute of Ireland in association with Newsweaver, the Irish email marketing software provider.
The report details current practices and trends in the use of email marketing in Ireland. The research is conducted through an online survey sent to members of The Marketing Institute of Ireland.
The survey respondents represent a cross section of industry types ranging from Sales and Marketing Executives to company CEOs and business owners.
2011 Email Marketing Insight Report
Watch Webinar on Results
You can watch a 30 minute
Webinar with Denise Cox where
Newsweaver Lead Consultant Denise Cox will explore the latest trends revealed in the Email Marketing Insight Report 2011 as well as offer tips and take-away's on how to improve your email marketing campaigns. The webinar includes an interesting live Q&A session with Denise.
Key topics covered:
- What marketers are using email for
- Average open and click though rates
- Email budgets
- Challenges facing email marketing
- Social media and email marketing
Download the 2011 Email Marketing Insight Report
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