The Marketing Institute of Ireland are delighted to be able to offer once again this half day workshop - delivered by Denise Cox, specifically about email newsletters.
If you’re interested in how to use email newsletters effectively in both your acquisition and retention programmes in your business, then this is just the workshop for you.
Email Newsletters: Best Practice for Best Results:
Date: Wednesday 10th February 2010 (half-day workshop).
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delegate Fee: €250.- Members, €300 -Non Members
Duration: One half day
Delivered by: Denise Cox
Contact: Ailish on 01 2952355 or email ailish@mii.ie
Are you publishing an email newsletter - or thinking about it? Do you know how to use this powerful communication tool for both retention and acquisition? Do you know how to stand out in the inbox and get opened? Attendees to this half day workshop will learn strategies for building a successful newsletter programme, along with a number of great and easy to implement take-aways.
Topics to be covered:
* Advantages & benefits of email newsletter marketing
* What is Best Practice, and why you should follow it
* Overview of legislation relating to email
* Setting goals and strategies for your newsletters
* Optimise your newsletter for online search
* Different approaches for acquisition (prospects) / retention (customers)
* Creating (and sourcing) great (and ongoing) content
* Building your own database
* Moving from broadcast to targeted
* Standing out in the inbox
* Newsletter templates - what works, what doesn’t
* How to test
* Measuring your ROI
Practical tips and insight you can take away and start using right away. The seminar will provide you with a step-by-step tactical approach, along with best practice guidelines giving you up-to-the minute data about what works and real life newsletter examples.
This seminar will be conducted by Denise Cox, Email Specialist, Newsweaver.
To Register:
Download Booking Form: Complete and return to ailish@mii.ie together with payment. Payment is by cheque or credit card made payable to “The Marketing Institute of Ireland” or phone us on +353-1-2952355 with your credit card details.
For further information about the Course: Contact Ailish on +353-1-2952355 or ailish@mii.ie
