Date: 10th. March 2011
Venue: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Delegate Fee: Members: 250.00, Non Members 300.00 ( 10% discount for three or more).
Course Director: Miriam Mc Donald
INTRODUCTION
This half-day Course is designed to assist those with limited budgets to understand how to use direct marketing and e-marketing tools to reach customers. It is designed for those without a formal marketing education.
What will you learn?
You will learn how to generate clear communications, focused on your target audience and addressing their main concerns.
We will examine how customer information and data can be used to target your communications and increase their relevance and your return on investment.
We will explore what it takes to define a clear and concise message.
We will explore how your message can be conveyed through direct marketing, on-line and word of mouth and how you can decide what suits your needs and if it has been successful.
At the end of the day you will understand the uses of direct marketing, e-marketing and word of mouth and know how to use them to best effect.
Course Content:
- Identifying your customer
- Understanding how they use direct marketing, e-marketing and word of mouth
- Defining your message
- Defining the customer benefit
- Increasing your return on investment by using your customer data
- Deciding between direct, on-line and word of mouth
- Top Tips for
- Direct marketing
- On-line
- Word of Mouth
What will you know on conclusion of the programme?
On conclusion of the programme, you will understand how to use direct marketing and e-marketing; how to make your communication more relevant to your customer; how to use different channels in reaching them and how to increase the effectiveness of your communications.
Who will deliver the programme?
The programme will be delivered byMiriam McDonald, Director of Fresh Perceptions Consulting. She has extensive experience in marketing communications and in customer communications, editing reports and developing newsletters and magazines for clients. Her roles have included Chief Executive of The Marketing Institute and Head of Marketing for ESB.
Please Download Booking Form... and send along with payment to The Marketing Institute, South County Business Park, Leopardstown, Dublin 18. Payment by cheque is made payable to The Marketing Institute of Ireland or phone Ailish on +353-1-2952355 with your credit card details
