The Consumer Market Monitor is a service provided by the Marketing Institute of Ireland in collaboration with the UCD Smurfit Graduate Business School.
It is designed to track key indicators of confidence and activity in the Irish consumer market as a resource for marketers and the wider business community.
It is based on a compilation of data from the Central Statistics Office (CSO), Central Bank, the European Commission, and other secondary sources. The added value rests in the fact that the information is brought together in a single location and presented in a way that is easy to interpret and use for market analysis and sales planning.
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65% of Irish marketers are shifting budget from traditional media to spend on mobile marketing
MARKETERS IN IRELAND UPBEAT ABOUT 2014 OUTLOOK
CONSUMER CONFIDENCE REACHES SEVEN YEAR HIGH
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