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The Marketing Institute of Ireland

Marketing House
South County Business Park, Leopardstown
Dublin, Dublin 18
+353 1 295 2355

August 2009 Exam Papers & Examiners Reports

AUGUST 2009 EXAM PAPERS

Stage 1 Foundation Certificate in Marketing

1.01 Principles of Marketing
1.02 Economics
1.03 Behavioural Aspects of Marketing
1.04 Marketing Information Analysis 1

Stage 2 Foundation Certificate in Marketing

2.01 Marketing Information Analysis 2
2.02 Marketing Finance
2.03 Regulatory Environment for Marketing
2.04 International Business

Stage 3 Diploma in Marketing

3.01 Buyer Behaviour
3.02 Marketing Communications
3.03 Management of Sales and Customer Service
3.04 International Marketing Management & Strategy

Stage 4 Graduateship in Marketing

4.01 Services Marketing Management
4.02 B2B Marketing Management
4.03 Marketing Planning & Management
4.04 Logistics Management

Certificate in Marketing Skills

CIMS-1 Marketing in Practice
CIMS-2 Selling Skills
CIMS-3 Communication Skills
CIMS-4 Management for Marketers

AUGUST 2009 EXAMINERS' REPORTS

Stage 1 Foundation Certificate in Marketing

1.01 Principles of Marketing (n/a as no student sat this exam)
1.02 Economics
1.03 Behavioural Aspects of Marketing
1.04 Marketing Information Analysis 1
1.05 Written Project

Stage 2 Foundation Certificate in Marketing

2.01 Marketing Information Analysis 2
2.02 Marketing Finance
2.03 Regulatory Environment for Marketing
2.04 International Business
2.05 Written Project

Stage 3 Diploma in Marketing

3.01 Buyer Behaviour
3.02 Marketing Communications
3.03 Management of Sales & Customer Service
3.04 International Marketing Management & Strategy
3.05 Written Project

Stage 4 Graduateship in Marketing

4.01 Services Marketing Management
4.02 B2B Marketing Management
4.03 Marketing Planning & Management
4.04 Logistics Management
4.05 Written Project

Certificate in Marketing Skills

CIMS-1 Marketing in Practice
CIMS-2 Selling Skills
CIMS-3 Communication Skills
CIMS-4 Management for Marketers