GRADUATESHIP
4.04 LOGISTICS MANAGEMENT - 2011/12
The objective of this course is that, on completion, the student will have the theoretical base and the practical tools to analyse logistics problems and to take logistic management decisions. Achieving this objective is mediated by the following four aims which correlate with the structure of the exam paper. They are to develop:
(a) Capability to integrate knowledge of theory and expertise with models on case studies.
(b) Knowledge of logistics theory and an appreciation of its implications for management.
(c) Understanding of how to formulate models and how to apply them in practical situations.
(d) Facility with using various techniques to solve operational problems and provide analysis to assist decision-making.
SECTION A: CASE STUDY (40%)
Four case studies which will be distributed by the lecturer. One of these will be examined in May, a different one in August. A copy of the case study will be supplied with the examination paper.
The cases for 2011/12 are:
(i) Marks & Spencer - The Business Case for Plan A
(ii) Southwest Airlines: In a Different World
(iii) Supply Chain Restructuring at Sainsbury's Supermarkets Limited
(iv) Zappos.Com: Developing a Supply Chain to Deliver WOW!
SECTION B: THEORY (20%)
1. The New Market Place
The changing marketing environment, concentration of buying power, the fragmentation of consumer markets, the service sensitive customer, the sources of marketing advantage.
2. Building Customer Relationships
Customer retention strategies, relationships as partnerships, managing relationships in the marketing channel, defining customer service, the components of customer service, managing the processes that drive the perfect order.
3. Creating Customer Value
The transition from brand value to customer value, defining customer value, impacting the customer’s profitability, value-in-use, developing a market-driven logistics strategy, trade-off analysis, value delivery systems, understanding the costs-to-serve.
4. Time-Based Competition
The cash-to-cash cycle, time to market, time to serve, time to react, strategies for lead-time reduction, value-added time/non-value-added time, logistics process re-engineering.
5. Demand-Driven Suppy Chains
Mass customisation, postponement, creating "agile" supply chains, connecting the supply chain through shared information, efficient customer response (ECR), collaborative planning, forecasting and replenishment (CPFR).
6. Managing Marketing Logistics
From functions to processes, from products to customers, category management, categories adn promotional response, from profit to performance, "best of class" bench-marking.
7. Serving the Global Customer
Developing a global logistics strategy, achieving global synergies, global logistics information systems, questions of sustainability.
SECTION C: MODEL FORMULATION AND PRACTICAL APPLICATIONS (20%)
8. Inventory Control
Terminology, types of control system, economic order quantity, gradual replenishment, stockouts, discounts, safety stocks, reorder levels, statistical methods, sensitivity analysis.
9. Simulation
Model construction, Monte Carlo simulation, variables, inventory and queuing applications .
10. Problem Formulation
Linear programming, algebraic and graphical formulations.
SECTION D: USE OF TECHNIQUES TO SOLVE OPERATIONAL PROBLEMS (20%)
11. Linear Programming
Graphical solution, resource allocation, maximization and minimization applications, shadow or dual prices, sensitivity analysis.
12. Transportation
The transportation technique, unequal availability and requirement quantities, maximization, degeneracy.
13. Assignment
Maximization and minimization applications, unequal sources and destinations.
14. Network Analysis
Terminology, drawing networks, time analysis, critical path, floats, project time analysis, discrete probabilities, costs and networks, least cost scheduling rules, job time improvements, resource scheduling, Gantt charts.
READING LIST
Essential Reading
Christopher, Martin, & Peck, Helen (2003), Marketing Logistics, 2nd Edition, Butterworth/Heinemann.
Lucey, T. (2002), Quantitative Techniques, 6th Edition, Thomson. Chapters 11 to 17 and 20 to 25.
Four Case Studies as detailed above
(These will be distributed by The Markeitng Institute to all students).
Recommended Reading
Christopher, Martin (1997), Logistics and Supply Chain Management - Strategies for Reducing Costs and Improving Services, 2nd Edition, FT/Pitman Publishing.
Christopher, Martin (1994), Logistics - The Strategic Issues, Chapman & Hall.
Fawcett, P., McLeish R. & Ogden, I. (1992), Logistics Management, M & E Handbooks.
Sussams, John E. (1992), Logistics Modelling, Pitman Publishing.
Quayle, Michael R. (1993), Logistics: An Integrated Approach, Tudor Business Publishing Ltd.
