FOUNDATION CERTIFICATE IN MARKETING
2.02 MARKETING FINANCE - 2009/10
The objective of this course is that on completion the student will have a theoretical and practical base for applying financial solutions to marketing decisions. Solving practical problems is an essential part of this course.
1. Introduction
Nature and role of finance in corporate planning, marketing and finance in the management of enterprise.
2. Financial Concepts
Future value, present value, risk, return, valuation.
3. Financial Statements
An understanding of trading accounts, profit and loss accounts, balance sheets, cash flow statements.
4. Analysis of Financial Statements
Ratio analysis, cashflow statements using FRS1 guidelines and practical application in Irish industry (service/manufacture).
5. CVP Analysis
Break-even analysis, uses of breakeven analysis including assumptions and formulae.
6. Financial Forecasting
Financial planning, sales forecasts, cash budgets, profit planning, budgetary control, variance analysis.
7. Costing/Pricing-Decision Making
Cost classification, cost behaviour, materials, labour, overhead absorption, marginal costing including special price orders, limiting factors, implications for marketing decisions.
8. Fixed Assets Management and Capital Budgeting
Capital expenditure, capital budgeting fundamentals, developing relevant data, relevant costs/revenues, techniques for evaluating proposals.
9. Managing Working Capital
Introduction and definition, inventory, accounts receivable and payable, cash and short term sources of finance.
10. Sources of Business Finance
Short-term sources of finance, medium-term sources of finance, long-term sources of finance, ownership sources of finance. State and other sources of finance.
11. Cost of Capital and Capital Structure
Different elements of cost of capital, types of risk (business and financial).
READING LIST
Essential Reading
Dyson, J.R. (2007), Accounting for Non-Accounting Students, 7th Edition, Pearson Education.
Recommended Reading
Horngren, Charles T., Introduction to Management Accounting, Englewood Cliffs, N.J., Prentice Hall.
Lucey, T., Costing, DP Publications.
Ward, Keith, (1989), Financial Aspects of Marketing, London, Butterworth Heinemann.
Cash Fow Statements - Financial Reporting Standard, Foulks Lynch ATC Chart Publications.
Harper, W.M. (1987), Cost Accounting, 2nd Edition, Pitman, London.
Harper, W.M. (1993), Management Accounting, 2nd Edition, Pitman, London.
McNamee, Patrick. (1988), Management Accounting: Strategic Planning and Marketing, Oxford, Butterworth Heinemann.
Mearns, Ian (1981), Fundamentals of Cost and Management Accounting, Pitman, London.
Watts, B.K.R. (1992), Business and Financial Management, 7th Edition, Pitman, London.
